If, over time, a station keeps promoting a series of "BIG ANNOUNCEMENTS" , and most of them end up being small announcements - Eh, Who cares-
announcements, they will lose the trust of the audience and water down the words "BIG ANNOUNCEMENT" to "big announcement". There will always be some who will tune in, but each disappointment harms credibility, increases the p---ed off numbers, and more will lose interest each time. You see a variation of this in TV weather coverage. Some stations/forecasters overstate how bad it's going to be outside, and make it more dramatic then it actually ends up being. For example, recently they were breathlessly talking about "arctic cold", "bitter cold"... and the temperatures they were talking about were like 19 degrees. Yeah, that's cold, but "arctic", and "bitter" should be reserved for below 10 degrees, maybe 5 degrees and below. Sometimes I think they like to use the "wind chill" index only so they can add more drama and get away with saying "minus such and such degrees". If we did get temperatures that were actually below zero, or a high of 4 above zero, they'd use the same terms - "arctic", bitter", frigid" - They'd run out of words to describe these truly cold temps because they use them improperly for 20 degrees.
announcements, they will lose the trust of the audience and water down the words "BIG ANNOUNCEMENT" to "big announcement". There will always be some who will tune in, but each disappointment harms credibility, increases the p---ed off numbers, and more will lose interest each time. You see a variation of this in TV weather coverage. Some stations/forecasters overstate how bad it's going to be outside, and make it more dramatic then it actually ends up being. For example, recently they were breathlessly talking about "arctic cold", "bitter cold"... and the temperatures they were talking about were like 19 degrees. Yeah, that's cold, but "arctic", and "bitter" should be reserved for below 10 degrees, maybe 5 degrees and below. Sometimes I think they like to use the "wind chill" index only so they can add more drama and get away with saying "minus such and such degrees". If we did get temperatures that were actually below zero, or a high of 4 above zero, they'd use the same terms - "arctic", bitter", frigid" - They'd run out of words to describe these truly cold temps because they use them improperly for 20 degrees.