Re: Radio had the w4rong business model.
> > >
> > > That mere 20% of 13,000 stations (owned by the big
> corps)
> > > reaches a majority of the available radio listening
> > public.
> >
> > How is this any different than, let's say, the number of
> > choices you have in gas for your car, cell phone providers
>
> > or even ink jet printers? Half of all US radio stations
> were
> > not profitable pre-consolidation, so there was obviously
> > something wrong with the business model that needed
> fixing.
>
> You're attempting to attach most retail businesses to that
> of radio. They don't have comparable business models,
> either. Different products and different regulations. I can
> barely entertain this comparison.
The ATT analogy is a similarly limited environment... limitations of how many wires can be strung across backyards, limitations on spectrum for microwave, satellite, etc. Limited rights of way for cables and trunks.
>
> And you speak of radio as it's this big monolith of business
> ideas, goals, and objectives. Many owners and many different
> financial objectives.
If I use my life savings for a radio station, my objective is to make money. If I am a trustee for shareholders who have pooled savings, I want to make money and enhance value. I can not think of any but a handful of kooky radio owners who are not, foremost, business people.
In other words, if I invest $1 million, and my labor, I expect to get more than a certificate of deposit or an investment in a mutual fund... something commensurate with the risk and long hours and sacrifice.
> The fact that many stations weren't
> profitable didn't necessarily call for across the board
> regulations changes were needed to save it--it just meant
> that some executed their product better than others.
There are many more reasons. Small poor markets. Bad signals. Over-radioed markets, powerful local TV or print, etc. The fact that historically half the stations have not been profitable is telling... and this goes back to the FCC financial reports from the 60's.
>
> Much easier to choose the small/medium/large businesses you
> support when actual competition amongst them exists. Not so
> easy to do so on the radio side, especially with the limited
> spectrum and local stations we do have. It makes a huge
> difference.
When you have nearly 40 radio stations serving Albuquerque and less than $40 million in revenue, you know there is not limited spectrum. There is limited revenue to support everything the spectrum will accomodate. The average US radio station has lower gross sales than the average McDonald's store.
>