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Big changes at Asheville's WQNQ Star 104.3!

Asheville and Greenville-Spartanburg are two different markets...does it really matter these days if the signal gets outside of the target area and in to markets they don't "cater to" or try to sell to? For example, even though WMYI is in Hendersonville, they never mention NC. At all.

I've never understood why 98.9 needs the 97.7 translator...they certainly don't seem to try to target that area, and do they need to? Mix 96.5 has that covered.

As for country...sigh...I agree it's oversaturated. ::)
 
carolinaradio said:
Asheville and Greenville-Spartanburg are two different markets...does it really matter these days if the signal gets outside of the target area and in to markets they don't "cater to" or try to sell to? For example, even though WMYI is in Hendersonville, they never mention NC. At all.

I've never understood why 98.9 needs the 97.7 translator...they certainly don't seem to try to target that area, and do they need to? Mix 96.5 has that covered.

As for country...sigh...I agree it's oversaturated. ::)
Click to expand...

I think it has to do with national rates and network compensation which can be based on overall ratings in the TMA or TV market area.
 
Regards to market, yes they are two radio markets but that didn't really matter when it was chr Kiss FM.

Asheville is a market. Unfortunately, if you live anywhere else in Western North Carolina, outside of Buncombe County, you are listening to 99.9 or take your pick of SC stations, many of which are NC move ins... WBBO, WKIT oops WTPT, WMYI respectively. The TV market is one of the larger geographic markets around and only the SC radio stations, and 99.9 come close to covering that area. If you live in McDowell County, adjoining Buncombe, you watch News 13, and then the Asheville radio stations are all out of range except for 99.9 and WMIT. Outside of that, take your pick from Charlotte or GSP. I know living in McDowell many years ago, it was frustrating to have very few clear signals to choose from, although the DXing was great.

Of course back in those days, we also listened to 95.7 WXRC, the Rock of the Carolinas, WQXX and WXIK. (now I am showing my age)
 
carolinaradio said:
Asheville and Greenville-Spartanburg are two different markets...does it really matter these days if the signal gets outside of the target area and in to markets they don't "cater to" or try to sell to? For example, even though WMYI is in Hendersonville, they never mention NC. At all.

I've never understood why 98.9 needs the 97.7 translator...they certainly don't seem to try to target that area, and do they need to? Mix 96.5 has that covered.

As for country...sigh...I agree it's oversaturated. ::)
Click to expand...

It seems that WSPA-FM's 97.7 translator came along as a result of 99.9's flip from Beautiful Music to CHR Kiss -- meaning that WSPA-FM had been and continued for a few more years as a Beautiful Music station to fill the void in Asheville. I know I heard this somewhere...whether it's true or not is another story.
 
Interesting comment on the markets. I know some of the big signals do make it out to where the others don't, especially the big ones...you used to be able to get 105.3 in Gaffney well, I believe, before they changed their COL.

97.7 playing what it is now is pretty pointless since 96.5 plays the same thing. What's even stranger is WSPA always goes on a long spill in their ID about how they're "in Asheville at 97.7."
 
98.9 needs that translator in that area. I was there a month or two ago, and the signal was middling just S of town. It was decent, but had a lot of interference. 97.7, however, was clear as a bell.

Where I was (right by Biltmore Square Mall), you could pick up all the Charlotte class Cs on the car radio, plus Electric and most of the Upstate stations. WFBC has an OK signal there, but not as good as WESC.

With my portable, you could hear every Upstate station, plus a mix of WNOK and WKQC, WCOS almost clear, and 105.7 from Augusta.

At the Biltmore, almost all of Charlotte's stations came in. Even WLYT came in pretty clear. The only ones I couldn't hear were 92.7, 100.9 and maybe WEND.
 
charlestondxman said:
98.9 needs that translator in that area. I was there a month or two ago, and the signal was middling just S of town. It was decent, but had a lot of interference. 97.7, however, was clear as a bell.

Where I was (right by Biltmore Square Mall), you could pick up all the Charlotte class Cs on the car radio, plus Electric and most of the Upstate stations. WFBC has an OK signal there, but not as good as WESC.

With my portable, you could hear every Upstate station, plus a mix of WNOK and WKQC, WCOS almost clear, and 105.7 from Augusta.

At the Biltmore, almost all of Charlotte's stations came in. Even WLYT came in pretty clear. The only ones I couldn't hear were 92.7, 100.9 and maybe WEND.
Click to expand...

I have to ask what portable were you using with that kind of great reception? I have been there many times and know it can be difficult with the terrain issues and multipath. Asheville can be both fun and rewarding, as well as very frustrating, when listening to local and distant signals there.
 
I use a Grundig S350, which is one of the best radios you can get, IMO. They are selling a deluxe version now, but the regular version is very good. I've had it for over five years and I've only had to change the batteries three or four times.

At the Biltmore, I just used our car radio.
 
charlestondxman said:
I use a Grundig S350, which is one of the best radios you can get, IMO. They are selling a deluxe version now, but the regular version is very good. I've had it for over five years and I've only had to change the batteries three or four times.

At the Biltmore, I just used our car radio.
Click to expand...

I say the same exact thing, that sounds like my words describing my radio! :D
it's as good as a great car radio. I had the regular version from 2003-2007
and then I upgraded to the S350 Deluxe (Radio Shack-the best $100 I've spent).

Back to the talk about Star, I went to Asheville earlier tonight for a concert at the Orange Peel,
and turned on their new format. It sounds great, playing more golds than B93.7 so this would be my choice for hit music,
It started to fade out around Saluda NC on I-26 and was total static by Columbus NC.

I really wish they'd put it on 99.9 & compete with B93.7. As I said earlier, theres too much country & yes, competition with it's sister stations.
I can hear 7 country stations at my location in Gaffney, and 5 are owned by Clear Channel (92.5, 96.9, 97.5, 99.9 & 100.5).
Theres also country on 103.7 and Gaffney even has it's own WZZQ (W282AX) 104.3 playing country.
One country choice is enough as far as I'm concerned. ;D
 
I so wish Clear Channel would blow up one of their country stations in Greenville, but it would take a miraculous ratings slide...I could do without 92.5 to be honest. I wonder what kind of demographics that station pulls, I always pictured them doing well with an older one, probably males in their 50s and 60s? ::) One country station per market is plenty! The same owner running it on two high power signals in the same market is insanity.

I don't think Clear Channel/Greenville is worried about 99.9's country format...its two FM's do fine and WKSF doesn't really have much of a showing here even though it is receivable.

100.5 doesn't make it to Asheville really, so it's not a problem...but 92.5 does. Then again, with the shares CC is getting with country in Ashevillle, I doubt they're going to change anything, they don't need to.
 
wnc40 said:
Kiss question: Who did the top of the hour Maximum Power id? I also seem to remember WKSF using the hot kiss top of the hour id for a brief period.. "all hits, all the time, wksf... "
Click to expand...

The "Maximum Power" legal was done by John Young. The "Hot KIIS" legal was Joe Van Riper, as Brother Bill mentioned.

Robyn
 
CrazeeCarroll1 said:
Somewhere along the way Mitch Craig was also used if memory serves me correctly... CC1
Click to expand...

He was. However that was after Heritage bought Kiss. Mark Driscoll was also used toward the end of the CHR incarnation of Kiss.

Robyn
 
Back to Star for a moment: I just wish that the station wasn't too Gold-based! I'm not sure if it was done because they want to hold on to some of the audience left over from the Hot AC format, or if it's difficult to sell ad time for CHR radio in the Asheville market, but I've been disappointed with the results so far.

Robyn
 
They were playing a lot of titles that would make sense if the station was still Hot AC, but if they are now CHR, why play them? Examples include:

Goo Goo Dolls-"Slide"
Green Day-"Good Riddance (Time Of Your Life)"
Matchbox 20-"3 A.M."
John Mayer-"Your Body Is A Wonderland"
Blink 182-"All The Small Things"
Tonic-"If You Could Only See"
Lit-"My Own Worst Enemy"

I'm sorry, but IMHO those titles don't belong on CHR radio in 2010.

Robyn
 
RobynWattsV2.0 said:
They were playing a lot of titles that would make sense if the station was still Hot AC, but if they are now CHR, why play them? Examples include:

Goo Goo Dolls-"Slide"
Green Day-"Good Riddance (Time Of Your Life)"
Matchbox 20-"3 A.M."
John Mayer-"Your Body Is A Wonderland"
Blink 182-"All The Small Things"
Tonic-"If You Could Only See"
Lit-"My Own Worst Enemy"

I'm sorry, but IMHO those titles don't belong on CHR radio in 2010.

Robyn
Click to expand...

I disagree, those songs are top 40, and have been / are still played on top 40 radio sometimes, not as often as they used to,
and just because it's not brand new doesn't mean it's not top-40.

I'd like to see more 90s based music on the radio, top 40 from the 90s does well in many markets (Gen X radio).
I personally am a huge fan of the "MyPod Lunch" on Kiss 95.1 in Charlotte,
mostly 90s and some dance CHR, but only for a half hour on weekdays 12-12:30

I grew up with 90s music and I'm 22.
I think 90s music on the radio could easily target those born in the late 70s to early 90s.
 
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