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Big country radio

R

RadioBrat78

Guest
A little bird tells me that KQBZ and KXYL are doing a little frequency dance. KQBZ headed to 96.9, with KXYL to take 102.3 AND 1240 AM on July 1. Thoughts?
 
KQBZ has had a great format that is very popular in Brownwood, but its signal struggles to penetrate buildings. KXYL has a great format (more local talk programming than many major market news/talkers), but the revenue strength has been on KQBZ. I don't see a financial windfall coming from this... so if the swap does take place, it will be to better serve the community with a strong-signalled A/C format.

I might have done things differently, BUT I have the utmost respect for the ownership and management of these stations and know that they will make highly intellegent decisions.
 
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