"When will it end! When DJs spin discs for free, that's when."
All jocks spin for free. The payout goes to the programmer. If the jock sees any of it they're lucky, anymore. I loved the days of $100 in the 45 rpm to spin a tune, but they're gone. Corporate b.s. is what's to blame for the recent payola stuff, not the jocks.
As for him being fired because he wouldn't play more music, it's what drives the station, sorry. I can give you hundreds of data sheets that say that "x" listener doesn't care if they hear music, but if you ask any amount of people, even Mr. "x", they say they want to hear more music on the radio. Not rid it of personality, but make it fit into a mold where the listener hears, or preceives to hear more music.
The biggest foul-up radio has is the iPod. You have to search through 4000 songs to hear what you want to, when you want to. It's not the threat "you" see it as. The real threat to radio is the everyday, city-to-city, milk-toast product you hear. Live and local is best. And when "they" figure this out (if "they" do) "they" will realize that it's OUR name (the jock) that gets their name smeered everywhere if something bad happens, not the station. They need to start ponying up the bucks to bring the cream to the top and back their talent once again. Afterall, isn't it our performance that determines the station's ratings, thus what the sales monkeys can/will bill and make? We are the ones that should run the asylum. Instead we're residents. Fight the power!!
> > Here is the story
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http://www.indystar.com/a> pps/pbcs.dll/article?AID=/20050809/ENTERTAINMENT05/508090421
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> Oh, no! They are Jackifying alternative! When will it end!
> When DJs spin discs for free, that's when.
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