alfieradioguy said:
I agree with you Jeff. More than ever with Cit pretty much broke. Put Allen in and drop one or 2 big money talents. Save 3 or 4 hundred grand. WPRO won't loose one client.. It's just a matter of time.
The point I was making there is that Farid thinks clients will advertise on radio simply for the fact that... well, it's radio, damnit! Everyone wants to advertise on radio! We don't need strong on-air telents! And we
really don't need AEs! The clients are beating a path to our door!
Note the sarcasm. However, Farid really
does believe that he can save money by slashing the two most important parts of a radio station's budget, sadly.
Simple economics tells you that growth industries hire people, they don't fire them. More simply put, spend money to make money....
especially in the sales department! I mean, those are the guys and gals responsibile for bringing every single cent into the station for crying out loud! Without a talented and well trained sales force, you go out of business. It's as simple as that. Anyone who has done radio sales will tell you that is where the hardest work is done. It is also the most financially rewarding work, deservedly so.
I think over time, WPRO would lose clients. Just expecting advertisers to remain without strong AEs servicing their accounts is a new height of stupidity, even for Farid. Accounts can't be put on autopilot and new ones certainly aren't going to magically appear. You still need a solid sales staff, despite Farid's naive belief that AEs can be unnecessary.
But don't tell Farid that. If history is any indication, his mind is already made up. The cuts are a comin'.