T
troone
Guest
Who's waiting anxiously? CW would say Dave and WGST. All Access Morning Show on Dave will 'celebrate' its two-year anniversary soon -- more than enough time for Caffey and whoever else to conclude if its working. For all I know, the BarnesFirfer contracts have been renewed or extended, but I'd be surprised if they have. And if they have, I bet the guaranteed portion of the salary is low enough where CBS could easily eat it if they wanted to.
Agencies and local sponsors put a lot of stock in the Spring Book and if they do another sub 2 overall and fall further in the demos, it could be the beginning of the end for the morning show, if not the format. There would be a permanent discount to the rate card.
And unlike Jimmy Baron who has maintained enough goodwill in the industry where he can try out with other local stations, I dont think the post-canning marketplace would be too friendly to Mr. Nike.
Agencies and local sponsors put a lot of stock in the Spring Book and if they do another sub 2 overall and fall further in the demos, it could be the beginning of the end for the morning show, if not the format. There would be a permanent discount to the rate card.
And unlike Jimmy Baron who has maintained enough goodwill in the industry where he can try out with other local stations, I dont think the post-canning marketplace would be too friendly to Mr. Nike.