DavidEduardo said:
amfmsw said:
There will never be any improvement for radio, AM or FM, more powerful than content. AM HD is like Communism...it looks good on paper, but in practice... FM HD is just the canibalization of Cume audience with subchannels.
There is not as much cume cannibalizaiton as you think since, as we move into PPM measurement, the average listener cumes 7 or 8 stations a week anyway. Cume is shared, but actual quarter hours can't be shared. That's why the sum of cume of all stations is more than 3 to 4 times the 12+ population, yet there are only 100 shares no matter how many different stations there are.
Some of the finest minds in engineering since Tesla oft read and write on this board. And although I may not have the sheepskins to match theirs, my 35 years in this business tell me they have erred. They have dropped the ball and let down the most frail but most important of radio operators, the independant, local, community oriented AM stations.
The problem with AM has nothing to do with intelligence or education. It has to do with a separate set of facts. Start with the fact that for nearly anyone under 45, AM does not exist. It sounds bad... these are people who grew up on FM. Then add the 30's era allocations where, today, a huge percentage of AMs either don't cover much, are daytimers, or have such low night power or directionality that they can't compete with FMs.
In the rated markets, we see in many AM listening under 10% of the total and less than 5% below age 45. There is no "better programming" if nobody under 45 wants to be caught dead listening to AM... especially with the horrible receiver quality of the last 20 to 25 years as manufacturers assumed that AM was in decline and that nobody cared... and they were right.
AM HD was a failure because of cost and technical cover-ups. The AM Audience didn't go away because of Talk, Sports or News, it went to those formats because of the failure of our Radio Governing Body and Technical Standards (read FCC and NRSC) to demand more of manufacturers.
That horse is out of the barn... and was euthanized because it was hit by a truck. The perception that AM had lost comes from 1977, when FM first passed AM in listening levels. Today, fixing AM receivers is next to impossible unless there is a reason for buying a new one. Analog AM with a little better response will not convince manufacturers to fix receivers. If they had their way, they would not even put AM on radios.
The iBiquity, Cartel, HD Radio's "cure" for all AM's problems:
1- Pay iBiquity large fees.
2- Cut transmitted AM frequency response in half (or less).
3- Pay iBiquity fees.
4- Create much more noise, hiss, interference, coverage and antenna bandwidth problems.
5- Pay ibiquity fees.
6- Buy expensive HD radio equipment.
7- Pay iBiquity fees.
8- Rebuild your transmitting plant and antennas.
9- Pay iBiquity fees.
10- Add additional ventilation and air conditioning for the new low efficiency HD Transmitters.
11- Pay iBiquity fees.
12- Pay higher power bills.
13- Pay iBiquty fees.
14- Clutter your schedule with annoying, free HD radio promos at every possible time.
15- Pay iBiquity fees.
16- Peddle defective HD radios.
17- Pay iBiquity fees.
18- Jam your broadcasting neighbors, and distant stations.
19- Pay iBiquity fees.
20- Reduce audio levels, especially positive peaks.
21- Pay iBiquity fees.
22- Carefully digitally match, compress, equalize, delay your analog audio to exactly match your digital HD audio, so frequent switching back and forth analog/digital/analog/digital switching doesn't further drive listeners away.
23- Pay iBiquity fees.
24- Make sure all your listeners move to within the fall radius of your tower so they can reliably listen to your wonderful, new, grungy, spectrally replicated, low bit rate, HD radio hiss boxes.
23- Pay iBiquity fees.
24- Put a tall fence around your tower fall radius to make sure listeners can never travel outside the reliable coverage of your grungy, hissing new HD radio signal.
25- Pay iBiquty fees.
26- Encourage your listeners to build, attach and properly orient large shielded outdoor loop antennas to their expensive, defective, fussy new HD radios.
27- Pay iBiquity fees.
28- Wait for the iBiquity public offering.
29- Pay iBiquity fees.
30- Watch iBiquity and the HD cartel cash in.
31- Bail out, sell out, go silent, and/or declare bankruptcy.
There seems to be a pattern forming here!