With the disapearance of Cox's The Point, 80's music is gone. They had respectable numbers but i guess Cox felt that FLZ was a bigger target. Which station in the market should take advantage of this musical viod? It doesn't seem like Mix plays much 80's or 90's. I think a pop gold based format that features heavy 80's, 90's and some 2000 + would be HUGE in the market, and would do very well in the PPM's. What do you think? Station candidates?
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BIG void for 80's and 90's music now
- Thread starter superjj
- Start date
Exactly what I was thinking. Luckily WMTX will pick up the pace and start playing more 80's and 90's music. Or another Tampa station can flip to an Adult Hits with music from the 80's through Today. I wonder which one. Mix could have its own core audience and make it for the lack of "The Point".
I would definitely expect to hear more 80's-90's gold on WMTX at this......err.....point. They play very little now, but I did just hear Alanis Morrissette's "You Oughta Know" over on 100.7.
If this move makes Play a moot....errr....point, we may even see a change over there. Gen X radio, perhaps?
If this move makes Play a moot....errr....point, we may even see a change over there. Gen X radio, perhaps?
I guess WMTX can cover most of the CHR from the 80's and 90's but what about the alternative. The Point was the only station playing New Order, The Cure, Depeche Mode, Info Society and other such acts. 97x plays old school alternative but only on sunday nights. ( Sunday School is actually hosted by Joe Elliot from WPOI. at least him and Dick Reins still have jobs.) So now Classic Alternative is off the airwaves. Time for me to get Satelite Radio.
WPOI had that Cox playlist aspect to it, so it wasn't like you heard a real variety of the 80's and 90's that one would expect. Over the years, it really got old. I'm glad they dropped "The New" moniker a few months ago, cause--gee--that would've just sounded strange the day prior to flipping formats.
Don't want to take this far off topic, but since you mentioned Satellite... Sirius/XM has 80's on 8, 90's on 9, and some New Wave channels. Just remember Sat rates are soon going up (and you have to pay royalty rate surcharges on top of that) .. also since the merger, playlist quality is going down. Folks are complaining that Sat. radio is starting to sound more and more like regular radio.
WMTX seems like the station to either expect to adapt to the changes, or just keep falling behind. I also agree that WSUN could add some music from that genre. They do that on the HD-2 channel somewhat already.
Byron
Don't want to take this far off topic, but since you mentioned Satellite... Sirius/XM has 80's on 8, 90's on 9, and some New Wave channels. Just remember Sat rates are soon going up (and you have to pay royalty rate surcharges on top of that) .. also since the merger, playlist quality is going down. Folks are complaining that Sat. radio is starting to sound more and more like regular radio.
WMTX seems like the station to either expect to adapt to the changes, or just keep falling behind. I also agree that WSUN could add some music from that genre. They do that on the HD-2 channel somewhat already.
Byron
You make a good "point" about Play 987...where does this leave them now? This move by Cox really crowds that field. Play 987 is a CBS owned station,so maybe they'll go to something diffrent like a Modern AC or something like that. My sister lives in Atlanta and loves DAVE-FM which is also a CBS station...could a station like that work in Tampa-St. Pete? It certainly would get them a more desirable advertising demo in 25-44 women vs.18-34 that they're going with at Play. Whover grabs the 80's and 90's now will eventually be the sole owner, and it looks like Mix is the best possiblity. I currnetly live in Dallas and the Mix station here seems to have added more 80's and 90's and they do real well in the ratings.
TRUE "classic alternative" was barely being played on The Point. Fans of that music most likely have already found other outlets for that music. Besides, it doesn't sell well commercially unless it's packaged with the classic pop in a "GenX" type format. Although I see what you're saying.... You gotta look at which stations were sharing audience with The Point and that's who wins here. Magic, Mix, Play, and to some extent Q105 and the ones I see benefiting. For fun I turned over to Magic 94.9 today and heard Modern English. Plenty of stations to find most of the music The Point was playing.
The Point probably wasn't many listeners FIRST choice or FAVORITE radio station. It was a station that was punched with someone else was playing commercials. Hardly successful in today's radio business.
The Point probably wasn't many listeners FIRST choice or FAVORITE radio station. It was a station that was punched with someone else was playing commercials. Hardly successful in today's radio business.
At this point, I say Play needs to go after Adult Top 40/Hot AC, and it's time for Mix to get 'Jack'ed' and fill some of the void left by The Point. They just brought in Randi West as PD, but I say they should do like what they did in Cleveland (and in Cleveland it also happened only months after a new PD took over). They flipped their poor performing 'Mix" Hot AC to "The Lake" which is a Variety Hits/Jack FM station and it is doing great. And the playlist is still similar. But rather than focusing on the 80s-currents, the focus is on 70s-early 00s.
Byron said:
Too bad WSUN's HD2 is only about 300 songs on shuffle sprinkled with ID's that refer to a non-existent web stream, and the signal is all but unlistenable in most of the metro (especially in a moving vehicle). As for 97X proper, they really do need to freshen up the "gold" selections they do play.
It's almost easier (in Pinellas, at least) to DX Sarasota's "Buzz" (which does have some Alternative gold in the mix...they played The Cult's "She Sells Sanctuary" as I drove through a couple weeks back) than to try and lock in WSUN HD-2.
billalm mentioned "The Point" being the station people switched to when the others were in commercial. I wonder if Play fills (filled?) that role when 'FLZ was in commercial or MJ was on.
I can still see Cox moving most of "The Points" former playlist to "The Eagle". I at least hope. Cox did the same with WBPT in Birmingham and made a sucessful station out of 106-9 The Eagle. "The Eagle" playing Rock from the 60's thriugh 90's. Then add in some former "Point" airstaff to keep the station going.
To take it a step further "The Eagle" can even sprinkle in some good currents to the mix. Making WXGL more of an Adult Hits with a playlist of Rock from the 60s to Today. However that will never happen because that was the format Cox axed back in 2004. Besides its very rare that a media company brings back a dead format.
To take it a step further "The Eagle" can even sprinkle in some good currents to the mix. Making WXGL more of an Adult Hits with a playlist of Rock from the 60s to Today. However that will never happen because that was the format Cox axed back in 2004. Besides its very rare that a media company brings back a dead format.
gamefreak said:
The "Point" had ZERO personality. I would rarely hear any live DJs (except giving the weather) and was merely a (very small) Ipod on shuffle. They could have done so much better as an 80s and 90s station, but it's moot at this "point". ;D
Magic 94.9 would do well increasing their 80s and 90s music and leave the heavy rotation of Kelly Clarkson, Daughtry and Taylor Swift for Mix and Play 98.7(Mix already plays a good amount of CHR recurrents). Magic plays a nice 80s/90s selection, and this just gives them even more reason to expand their gold playlist to fill the gap left by the Point. Their last Arbitron was fairly impressive and just tweaking them a bit may give them an even bigger edge over Mix.
WPOI may have never had any personality as a solo station. However if you take the 3 DJs from the Point. Then merge it with whatever WXGL has. Merging the airstaff of both stations will enable WXGL to have some personality. Just get rid of the liner-cards and stay live most of the time you'll be good. During nights the station could just be VT'ed. But that will cost money Cox is not willing to spend.
gamefreak said:
Or better yet why can't a highly rated station like WDUV have someone other than Dick Ring. Which is in some light is worse off personality wise than all other Tampa stations. The Point at least had 3 DJs. Even though the DJ's on the Point did nothing more than what the sweepers did.
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