After a week of spot listening, it's safe to conclude that WECK is in re-branding mode, concentrating on hits from 64 to 74, dropping any 80s songs that might have crept into rotation.
WECK has put up some decent numbers. It hasn't hit the 4 share Persons 12+ that its owner insisted would come, but it has surpassed formats on bigger signals, which gives the owner a right to crow. Puffery, as it has been defined and defended here, is part of the game.
But it's fair to ask, did WECK really need to re-brand? Was "Good Times, Great Oldies" so indisputably weak and threadbare that it needed to be replaced by "The Big Weck?" For years now, WECK has been the oldies station in the minds and ears of listeners. For decades, thanks in large measure to Oldies 104's successful run in the format, "Good Time and Great Oldies" clearly and succinctly defined the format as an established and known brand.
Understandably, playing 80s hits didn't lend itself to the true product concept of WECK and oldies. Listeners in a specific older demo don't think of 80s music as oldies. But it seems WECK could have simply and effectively dropped the 80s songs fron its library and continued on its already well-defined mission as an Oldies format. Was there an absolute need to change the "label on the box?" The sometimes precarious nature of re-branding within the product line recalls "New Coke," and more recently as it relates to radio, WBEB-FM Philadelphia when it transitioned to the "More FM" label.
The station changed every day. Every day they sounded different. Hey they will probably change it again tomorrow.
WECK played Journey and Genesis on an oldies radio station. Ha ha! It wasn’t at all like the good branding Rusty talks about here. WECK was confusing and they probably had to stop all the confusion and begin again as BIG WECK. WECK has had so many program formats that I don’t think all people really do know that it as an oldies station. They played everything from hip-hop to Frank Sinatra too top 40 and a bunch of different soft music types all under WECK and it was Breeze which was bad. That wasn’t an oldies program format either.
When I was little my grampa listened to WECK when they called it Music of Your Life. That wasn’t oldies. It was too old to be oldies. Ha ha!
None of all the different selling lines WECK used could be believed in. That is because the owner changed the sound every day. They can get better ratings I do think though. Rusty says they can’t get better, but maybe younger people under the age of 75 would listen because the station sounds exciting now and doesn’t sound really tired anymore and just for really old people, but the DJs.
Most of their DJs are really old sounding and boring. 🥱 They aren’t really what they call radio personalities.
I wonder if “Good Times and Great Oldies“ got people confused and they wrote down 104 in Arbitron books instead of WECK. Maybe they changed to BUFFALO’S OLDIES STATION because of that?
They didn’t change the name of the station like Rusty says. They have a new SLOGAN that is not the same as every oldie station in the country and made it a Buffalo slogan, and they added the big.
Maybe that reminds people it is WECK and it is not 104. The old branding wasn’t WECK’s to start with. Everything was just copied off 104. It was not original. It was almost like it was stolen. This new change is good in my eyes.
They had a few bad logos over the years and it is not at all like Coke. Coke changed the formula and taste and people hated the taste. They were always Coke. I like the new WECK logo because it is a professional one and belongs at a big station. Maybe they need to do that because it really is just an AM station with booster channels. Sometimes you have to send a message.
It always looked like an intern made all the oldies logos even when it was the breeze. That station had always been amateur looking all the way back to when it was WNIA. Maybe that’s just my opinion.
A lot of pretty young people like 60’s and 70’s oldies because they know the songs. The station sounds more fun and not like an old people station anymore. Maybe now they want to get the younger people under the age of 75 years old by being fun and not only talking to just old people. It’s too bad the DJs don’t know to how to do that. 🥱😴
I like the BIG WECK name because it does say WECK and it reminds me of The BIG 8 CKLW that we could pick up from Canada.
The new logo is more noticeable than the last one and it makes it look like WECK is a big and fun radio station.
Whatever the relationship is with Great Lakes Radio it must be good for the station, bacause it is definitely way better the last two months or so.
Does anyone really know if the station is paid off or do they just say it is? Can that be confirmed? They still do all those announcements as if Bank on Buffalo still owns it. I bet the bank still owns it and got somebody to go in for the bank to run it professionally. That would be my theory about Great Lakes.
The station also now has an advertising agency so they also have to pay for that. The money can’t be a good as they say it is. Everybody lies about that stuff. They run some many commercials that are probably for free. Nobody buys radio commercials to play in the middle of the night. It’s all commercials.
I wonder if Great Lakes Radio is waiting to buy radio and TV stations now because of Covid. The radio business is down the tubes. I definitely would not buy into a business that is almost dead. Nobody seems to be buying them but just shutting them down.
Like I said, I wonder if the investors brought in Great Lakes to run it right. Who knows. That happens a lot.
Now for the bad.
If I owned WECK I would get decent DJs. Almost all of them are really dull and boring. They aren’t even oldies DJs except for Tom Donohue. None of them were big DJ stars of Buffalo radio. They are just people that were on the radio for a long time reading announcements and lines about the stations. None of them are funny or are known for anything but just being a voice on radio. They just say their names a lot.
The DJs sound like they are asleep but the music and everything else is high energy fun.
Maybe it is just me but that is what is missing. They don’t need any more DJs from the boring trash heap. Or just don’t let them talk. They are easy listening type announcers. They have no real personalities except Donohue has somewhat. I don’t remember him except for he did an oldies show on 1520. That was a good show. He wasn’t a regular daily disc jockey though. Or maybe so.
I also turn away when Sandy Beach and Buddy Shula do commercials. They are all the same ones. Sandy Beach sounds like he has a frog in his throat to clear out. I always hear the name of Buddy Shula and I know he owns that radio station, but I don’t know anything more about him. Who is he? It was better when they had Danny Nevearth and other people doing commercials.
I probably couldn’t do better than what they do, but as a listener, the music and other parts of the sound really are way better than ever, but they have to dump the old people on there that don’t sound like they care to be there and have nothing to say. They run too many commercials and it is all the same ones with just two people trying to sell things with their names.
All in all I guess it’s just OK.
PS: What happened to the echo chamber? I finally started to like it and they turned it off. Ha ha!