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Bigger Ratings for Dave

Atlanta could no longer support an Alternative station. Maybe Atlanta can't support an AAA station. But I bet Atlanta could support a hybrid Alternative/AAA. Those genres blend into each other anyway. A little music savvy to cull out the too hard Alternative and too sleepy or too rootsy AAA, with the right amount of 70s-90s Alternative included.

Done with a kind of a re-launch and branding, and a sophisticated music focused morning show but with the news, and some quick hit info geared to this demo (sports for the guys, celebrity for the gals, but not the unending celebrity crap Firfur did) and a wee bit of intelligent banter. Maybe Orff with Monet (sp?).

Whadda think?
 
There's been so much discussion about this station over the past several years, and one can almost feel that something--anything--is about to happen there in a change of direction. This is a CBS station...has anyone ever tossed out the idea of 92.9 becoming another one of their "Fresh"-formatted stations? They compete with other big ACs in New York and Chicago...could it happen in ATL?
 
Problem with 92.9 going AC is that it would throw them squarely into the Cox AC buzzsaw of B98.5 and 104.1 (less so with 104.1, because I assume that they would be a white-bread AC). Also don't forget Star 94 as a hot AC (when they finally make up their mind what they want to do).

Not to say that CC knew what they were doing, but apparently they thought that Peach couldn't compete with B98.5, despite being a distinctly different soft AC offering with a great brand.

I'm not saying that we're on our way back to the mid-80s when we had 6 AC's at one time (94Q, Peach, B98.5, Warm 100, Fox, and Lite 106), but IMO an AC 92.9 would overserve AC, unless they saw blood in the water at Star and tried to go hot AC and knock them off while avoiding competing with B98.5 head-on.

Now, back to the OP's assertion...Roddy had a great post on his blog about what to do about Rock 100.5. I think the same issue applies to Dave.

I don't know if one station could be, as 99X once styled it, "everything alternative" if "everything" includes all alternative from the 1970s through the 1990s, even if you stuck with softer AAA stuff. Would, say, a Roxy Music or Joe Jackson fan be interested in 1990s stuff, or vice-versa? Yes, an alt connoisseur would, but I think that the "average listener" would find themselves hitting buttons to not listen to the "old stuff" or the "new stuff". Otherwise you're now competing with iPods.

As Roddy said about Rock 100.5 (and Roddy--please keep me honest here), Rock 100.5 is trying to play a little bit of everything from classic rock deep cuts to active rock. Problem is, they are playing classic deep cuts to avoid the "Stairway to Hotel Freebird" AOR cliches, and also not compete so head-on with River. That's a problem because deep cuts result in button-pushing and don't equate to good ratings (yesterday, I heard "Whole Lotta Rosie" by AC/DC, as an example of a deep cut that I almost didn't recognize).

Then there's the problem that many listeners, offered a range of music from the 1970s to today, won't like one end of that time period or the other. While I agree with Roddy on some of his recommendations (leave the active rock to Project), and disagree with others (more classic rock standards--I say go easy on the classic rock altogether and avoid the cliches that way), the bottom line is that Rock 100.5 needs to trim the timespan they are trying to cover, and the same would apply to Dave. Not all--in fact, very few--of the potential listener base I would consider "connoisseurs" that would love a lot of deep cuts and a broad timespan of music. You and me, maybe, but not the general public.

Now, the obvious counterpoint to that is that an AC station like B98.5 DOES draw from a wide timespan, and they have been successful matching up Boston (!) and Nazareth (!!) with female vocalists. Maybe the solution is to program an AAA station like an AC station but with alt music, including all of the research that that entails, instead of an alt station playing just the softer stuff that the promoter brought that week.
 
A few years ago, I felt 92.9 should go urban AC to take on Kiss 104.1. With that signal, WZGC could have been at least competitive. Then CBS would have had a compatible urban contemporary/urban AC combo. Of course, there was a chance that 92.9 would have shaven off some of V-103's older end, but the net result probably would have been a higher-rated combo than today's 103.3/92.9.

It's too late for doing that now, however. Radio One has taken that option off the table.
 
Essentially we’re debating that a music position is the core of a stations identity and missing the value of what’s between the songs.

Radio no longer leads the way on what people hear musically or as information. Examples: Miles Davis to ZZ Top wouldn’t work on radio – it’s ok on my iPod.
How about a 23 year-old listening to NPR’s Fresh Air Podcast in between songs from the new Jason Mraz CD.

Basic branding principles demand a tightly defined consumer experience. This presents a paradox for programmers, especially AAA.
You want to express variety but can’t define the brand (listener expectation) clearly with a playlist that spans 40 years.

Whereas music was once the centerpiece of a radio format, content is fast becoming a brand-defining element of a music station.

Ex: No matter what the music format – you hear American Idol and The Bachelor content across the dial. Generally speaking, last night’s TV makes up 50% or more of what’s between the songs on most personality shows. Ask yourself: Are AAA listeners and Bachelor fans the same consumer profile?

A station brand is defined and reinforced 60 minutes an hour. For this thread on AAA - you must raise the bar on content as part of the listener experience.
The dozen failed morning shows pretty much tells the tale on Dave-FM's understanding of the concept.
 
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