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BIGGEST.EGO.EVER
- Thread starter 1sttimecaller
- Start date
O
OhReally?
Guest
So your issue with that is....what again?
Or do use the word "ego" to mask your jealousy for never being able to last in this profession? You and another poster can start your own little frat. :
Or do use the word "ego" to mask your jealousy for never being able to last in this profession? You and another poster can start your own little frat. :
C
chaajoad
Guest
John - I agree, it's an amazing Wiki entry. But I found it funny, in kind of a "Spinal Tap" way. I've never once heard of the guy. He may be an industry big-shot in his own mind but I can't get too upset over a guy who is obviously desperate to be legitimate with a scant resume.
Yes, they sure are... and have been for years. You won't find them in the e-book (which nobody uses) but you will find them in most of the software programs such as Tapscan, Maximiser, Strata, Marketron, etc. Overnight ranker, Persons 12+, M-Su Mid-6a, Winter08 is as follows (actual numbers deleted to comply with Arbitron copyrights):
1.WTAM-AM
2.WZAK-FM
3.WMJI-FM
4.WDOK-FM
5t.WENZ-FM
5t.WGAR-FM
7t.WCRF-FM
7t.WNWV-FM
9.WAKS-FM
10.WCLV-FM
11t.WNCX-FM
11t.WFHM-FM
13.WHK -AM
14.WCPN-FM
15t.WQAL-FM
15t.WJMO-AM
Actually its a rather smart way to market yourself..you can always point someone towards it if you wish..my current boss has one of her own..in this day and age, using every means to market yourself isn't a bad idea..
If you look over Wikipedia's rules, (maybe it's a suggestion) ... they state that one should not produce an entry about oneself. This entry could have been produced by another, or maybe by another with the help of the entrant.
johnbasalla said:
This all is quite juvenile really. I mean, who really cares if there is a Wikipedia rule infraction? Secondly, what does it even matter that he made a page or had help doing so? "Speaker of Truth" had a valid point when it comes to marketing yourself. What is completely obvious however, is that the original poster has some issues (a lengthy list I'm sure). Mr. Baylor should spend a little less time on the boards, simply for the sole purpose of spewing venom! :
I stand corrected. Let's put it another way. Sales doesn't care, so it doesn't matter. And what's the sampling for overnights? Small? I bet. Again, overnights don't matter.
[/quote]
If "overnights don't matter" why are stations paying to keep the transmitter on? You'd be surprised.... 27% of all radio listeners cume between Midnight and 5am weekly... that's close to 450,000 people! At any given moment, there are over 42,000 people listening to the radio overnight. A top-rated station overnight draws an audience equivalent to the #15 station in morning drive. So the sample base is there. By the way, sales DOES care. Overnights presents an opportunity for low-budget advertisers to get effective frequency, as well as a way to make overall packages more cost-efficient. I know of several stations in the market that regularly sell 90%+ of their overnight inventory each week.
[/quote]
If "overnights don't matter" why are stations paying to keep the transmitter on? You'd be surprised.... 27% of all radio listeners cume between Midnight and 5am weekly... that's close to 450,000 people! At any given moment, there are over 42,000 people listening to the radio overnight. A top-rated station overnight draws an audience equivalent to the #15 station in morning drive. So the sample base is there. By the way, sales DOES care. Overnights presents an opportunity for low-budget advertisers to get effective frequency, as well as a way to make overall packages more cost-efficient. I know of several stations in the market that regularly sell 90%+ of their overnight inventory each week.
Why should a station stay on overnight? Simple, to keep your listeners around for the MORNING show where the majority of the money is made from advertising. I can't begin to count how many times a station went off the air and I flipped to another station that was on all night, needless to say when my radio came on the next day it was usually tuned to the station I had quit listening to the night beofre.
SonoSational18 said:
Ask any sales manager, all "they" care about is Mon-Fri 6am-7pm. Rest are dollar-a-hollar, barter, "value added" and bump spots.
No agency (in it's right mind) "buys" overnights. Not in Cleveland. Only way someone buys overnights is a local business with no budget.
Not only did I work in the market, I worked for WMJI & WMMS. I do have a clue about what Sales is going to sell and what they are not going to sell.
Now, like I said.... if there is a direct buy that WANTS overnights, Sales will take the money. But they're not going to go after overnight $$$. Hell, even in Toledo, my latest market, sales doesn't go after overnight $$$.
<Ask any sales manager, all "they" care about is Mon-Fri 6am-7pm. Rest are dollar-a-hollar, barter, "value added" and bump spots>
Granted, in most cases M-F 6a-7p will command the highest rates, but anyone predominantly "giving away" evenings and weekends for doller-a-holler, etc. is wasing inventory.
<No agency (in it's right mind) "buys" overnights.>
I know of many agencies who use overnights in their mix.... and why would an agency be not in its right mind to try to catch an under-served audience at CPM's that are 1/2 or less the going rate for "Prime".
<Not in Cleveland. Only way someone buys overnights is a local business with no budget.>
That's a good way for a small local business to start if that's all they can afford. Better to dominate overnights than buy a spot or two a week in prime and get lost. There are many "overnight" success stories... the most prominent one was a small jewelry store that started advertising late nights and overnights in the 60's. You may have heard of it.... JB Robinson.
<Not only did I work in the market, I worked for WMJI & WMMS. I do have a clue about what Sales is going to sell and what they are not going to sell.>
I'll compare resumes with you any day, my friend. I speak from experience.
<Now, like I said.... if there is a direct buy that WANTS overnights, Sales will take the money. But they're not going to go after overnight $$$. Hell, even in Toledo, my latest market, sales doesn't go after overnight $$$.>
That's too bad. An advertiser who overlooks overnights as a part of a comprehensive marketing plan is easily overlooking 10-15,000 in additional net reach on a well rated station in a large market. And from the station perspective.... even at a "doller a holler" you're talking about over $30,000 in annual revenue (based on 15 units per hour).
Granted, in most cases M-F 6a-7p will command the highest rates, but anyone predominantly "giving away" evenings and weekends for doller-a-holler, etc. is wasing inventory.
<No agency (in it's right mind) "buys" overnights.>
I know of many agencies who use overnights in their mix.... and why would an agency be not in its right mind to try to catch an under-served audience at CPM's that are 1/2 or less the going rate for "Prime".
<Not in Cleveland. Only way someone buys overnights is a local business with no budget.>
That's a good way for a small local business to start if that's all they can afford. Better to dominate overnights than buy a spot or two a week in prime and get lost. There are many "overnight" success stories... the most prominent one was a small jewelry store that started advertising late nights and overnights in the 60's. You may have heard of it.... JB Robinson.
<Not only did I work in the market, I worked for WMJI & WMMS. I do have a clue about what Sales is going to sell and what they are not going to sell.>
I'll compare resumes with you any day, my friend. I speak from experience.
<Now, like I said.... if there is a direct buy that WANTS overnights, Sales will take the money. But they're not going to go after overnight $$$. Hell, even in Toledo, my latest market, sales doesn't go after overnight $$$.>
That's too bad. An advertiser who overlooks overnights as a part of a comprehensive marketing plan is easily overlooking 10-15,000 in additional net reach on a well rated station in a large market. And from the station perspective.... even at a "doller a holler" you're talking about over $30,000 in annual revenue (based on 15 units per hour).
You guys aren't very bright if you haven't figured out that 'John Baylor' ("the name my mama gave me") is 'John Stewart' from WZKL...er, sorry, WDJQ, which he triumphiantly posted on these boards as a 'press release', 'cause, you know, EVERYONE gets those. Anyone with an account here can call up his posts, when he became a member, and when he started posting under this name.
'Biggest.ego.ever'=hey, take a look at the credibility of the guy that works on my station's morning show and all of his biz/music experience. Oh, and while you're doing that, take a look at my other post detailing the shenanigans of my station's former morning co-host who now works across the street. Didn't I just make you hate her?
Simply more nutless self-promotion.
'Biggest.ego.ever'=hey, take a look at the credibility of the guy that works on my station's morning show and all of his biz/music experience. Oh, and while you're doing that, take a look at my other post detailing the shenanigans of my station's former morning co-host who now works across the street. Didn't I just make you hate her?
Simply more nutless self-promotion.
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