Biggest Hole in the Columbus Market?

[jhc2010]

Many people on this board talk about how there are too many country stations in Columbus.

What should replace the country format? What format is missing in Columbus??

 

[datfireman]

hip hop or rap! PLEASE GOD I'M PRAYING TO MY KNEES! PLEASE TRY TO PUT YOURSELF IN OUR SHOES.

there about 4 rock stations.

3 oldies including magic 98.9

5 country.

2 CHR.

1 Classical

2 jazz stations

3 christian stations

we need a urban AC or a another hip hop rap station.

 

[Nu_Roo_2]

Many people on this board talk about how there are too many country stations in Columbus.

What should replace the country format?  What format is missing in Columbus??

In Columbus the relevant question can't just be phrased as "what's missing?"  Instead it has to be, "what's missing on a viable signal?"

Some formats currently missing on full-market signals that aren't a struggle for many to receive:

NO-BRAINERS:  (these are obvious BIG opportunities for good signals in a PPM world -- especially the first):  Classic Hits (especially WODB-type) and Hot AC (either WVMX-Type and/or more gold-leaning a la CC "MY" formats)

*POTENTIALLY* BIG OPPORTUNITIES: "Real" Urban;  90's (which could take many different approaches);  AAA;  less-conservative CHR;  Adult Hits; Spanish-Language; Active Rock (more current than 99.7); more 00's-Heavy Alternative (that would be kind of a ground-breaker); WTDA-Type Classic Hits

There are potentially others as well.

 

[alans613]

A "Gen-X Radio"-type station comes to the front of my mind. I'd play just about anything from the decade. Play not only well-known tunes but also sneak in some mid-charters and a few lesser-known tunes once an hour.

 

[imadethisusernamemyslef]

What my question is is any of these station's going to get better when PPM comes around, or will they get more plain. What happened to the other markets when it come around for them?

Did they stay the same?

 

[imadethisusernamemyslef]

Many people on this board talk about how there are too many country stations in Columbus.

What should replace the country format? What format is missing in Columbus??

2 country stations should go. All you need is a new country, classic country, and a country station that plays both, classic and current. Go after different things in a format like the rock stations here do, or, at least, used to. They all seem to be playing the same crap now. :'(

 

[dawg4life]

Clear Channel, Wilks, NABCO, and Saga are all a bunch of holes to me!

No seriously, there's plenty of formats that could replace one of the 5 Country whormats that we're currently stuck with.

 

[Nu_Roo_2]

That wasn't a misprint, was it? Could also be described as doormats. Choose any of multiple images/interpretations for that -- they all apply.

 

[dawg4life]

That wasn't a misprint, was it?

 

[Nightpattern]

Actually New Country doesn't work anywhere. Not enough product or audience to make it viable. There's mainstream and heritage Country and those are covered by WCOL and WHOK. The rest should flip. What to?

In PPM, your basic "everyone's welcome" formats (Classic Hits, Mix, AC) formats work well and Rock performs much better than under the old system. Sounds like Columbus could use a full signal Classic Hits station...too bad the WCOL calls are tied up. Fringe formats will remain just that.

Stations don't neccesarily get "better" when PPM comes in. They just do the mechanics differently. There's lots of dragging the audience forward..teasing of contests and content. Stopsets will become more evenly placed in the hour.

WTVN should seriously look for a couple of fringe FM signals in their nighttime directional nulls....maybe 107.1. There won't be that many meters around...that's why only the full signals...AM & FM....really win. That actually might breath some life into 1230. It covers pretty much everything inside the loop day and night. With PPM....signal is everything.

 

[YEKIMI]

I think the biggest Hole in the Columbus market is when Courtney Love comes to town. ;D

 

[dawg4life]

We need another Courtney station like we need a hole in our head!

BTW, YEKIMI might be on to something. I got a pretty good look at Courtney's hole at Ozzfest back in the 90's.

 

[lovejamminoldies]

Columbus needs another CHR to go against WNCI.

 

[Nu_Roo_2]

We need another Courtney station like we need a hole in our head!

I'm getting slow in my old age...took two readings before I realized what that actually says.

Hmmm, maybe it's a good thing WHIZ ditched those calls locally when they moved here....

Anyway, look at the bright side of the ad nauseum more-courtney-in-lieu-of-plugging-holes flips: Maybe Columbus programmers can't program very well, but they are absolute masterminds of black humor. OK guys, you got us! Ha, ha! We're proud!

Now, when exactly is that five-way simulcast announcing that it's all been a big joke?

 

[datfireman]

we need a urban AC that focuses more the mixtapes and internet music.
4 country and add another will accomplished what?.............


cause basically that what the kids urban fans are into are into anyway.

i hear kids playing at the library and on the bus playing mixtape music.

we need to focus more on urban ac. cause believe it or not, that what the majority of music listeners are into now-a-days.

 

[dawg4life]

We need another Courtney station like we need a hole in our head!

I'm getting slow in my old age...took two readings before I realized what that actually says.

Hmmm, maybe it's a good thing WHIZ ditched those calls locally when they moved here....

Anyway, look at the bright side of the ad nauseum more-courtney-in-lieu-of-plugging-holes flips: Maybe Columbus programmers can't program very well, but they are absolute masterminds of black humor. OK guys, you got us! Ha, ha! We're proud!

Now, when exactly is that five-way simulcast announcing that it's all been a big joke?

You know nothing says comical like Columbus radio.

 

[Nu_Roo_2]

I know a lot of people who post here don't want to hear (or hear about) 80's music, but Cincy's unusual 80's-based "Rewind" just came in #3 25-54, behind talk WLW and country WUBE (PPM).  There's nothing at all like Rewind here.  Or, for that matter, anything like their #4 25-54 station, Classic Hits WGRR -- make that, "nothing like that on a non-marginal signal here."  Columbus radio is just so friggin WEIRD!