ClarkKent said:
littlejohn said:
Let me suggest to you that the stations which carry UGA games pay for the privlege of carrying them. P'raps in some instaces by barter, and in some via yankee dollars, both are common in the business. I've no idea which or how much as far as UGA is concerned, but I believe that the stations are paying the U (via the syndicator), not the other way around.
Let me then suggest you rethink your post from that position. Some of the points are relevant, I don';t think some of the others are (though they might well be if the moiney was flowing the other way)
Very well put, Littlejohn. Yes, there are several overlaps on gamedays when it comes to UGA football, but apparently Cox doesn't mind or it wouldn't be the case. I don't think they're going to start turning down opportunities for revenue...particularly the scads and scads of money to be made from the Dawgs, for both Cox and the affiliates.
Jabba, you sound like a Tech fan with wishful thinking. ;D
What if:
- WGST blown up, flips to oldies in mono and re-hires Spiff; WSB replaces Re-Boortz with Savage, moves Hannity to Savage's slot, and airs Rush in afternoon drive. ;D
- CC moves "Legends" format to the Bull and keeps Cledus & Co. in the mornings; Braves move to one of the all-sports stations after the contract runs out
- KISS 104 re-formatted to take on V-103
- A major FM flips to take on the Fish
Re: college sports, I don't know who is paying whom (the station or the syndicator). I know that various networked programming is bought by stations and other programming is paid placement. I would guess that whoever is selling most of the ads pays the other party. But some of this just doesn't make sense to me....
Yes, I am a Tech fan
with wishful thinking (go check out the recent 790 thread for some other discussion on this subject). I don't listen to UGA games, even though listening to Munson is a treat (as was Al Ciraldo), so I don't know how many ads are local vs. network.
However, if the local station is selling most of the spots, and thus paying the syndicator, that seems like it would give the station some leverage (or at least incentive) at trying to get some exclusivity so they can get more for their spots (particularly a big station like WSB/Cox), even if they have to pay part of that increase back for the privilege of exclusivity. At the other extreme, why would WZGA pay to carry UGA games when someone can tune up the dial to WNGC and get the same game coverage with a much better signal? I don't see what's in it for WZGA, unless they can pay a dirt cheap rate because they're so small, and even then....
There's a lot of non-overlapping territory between WSB and WDUN/WNGC. But WDUN and WNGC have almost the same footprint during the day, and WDUN's night coverage area is smaller than WNGC's. If there's "pull" to be had, there would be a LOT more of it with Cox owning WSB and WNGC instead of just WSB. Is WSB going to get rid of UGA? Of course not. But there's still room to negotiate. Cox doesn't want to pay a penny more than they have to, assuming they're the ones paying. I'm sure UGA's syndicator would listen to Cox a lot more than they would to WDUN.
Regardless of the "scads and scads" of money to be made, I am sure that Cox would like to keep it all to themselves and not share it any more than they have to.
On to other subjects...
--WSB is already airing Savage in the old ReBoortz slot (10p-1a)
--If WSB picks up Rush, a more likely solution would be to 86 Boortz's Information Overload Hour and have Rush on at his live time slot (n-3), and then have Clark or Hannity for PM drive, and the other one from 6-9.
--The Braves could move to WCNN; they probably wouldn't move to WQXI. They won't move to either without an FM deal on a 100kW signal (NOT 100.5!). That would be hard for Cumulus/Dickey to stomach, and only marginally easier for Lincoln. Putting sports on a CHR station doesn't make much sense.
--The Bull becoming Legends is likely if Legends gets traction at 96.7. If Bull continues to pull a weak third, CC may try it anyway.
--Cox won't try to position 104.1 to compete with V-103. Been there, done that. Remember AURA (Atlanta Urban Radio Alliance) between Cox and Dickey, back when Dickey owned 104.7? They tried to gang up on V-103. It didn't work then and sure won't work now. Cox is doing OK (actually darn good) with urban AC on a move-in signal. No point in messing that up.
--I don't think that anyone would want to take on The Fish. The ConChr market is not that big (heck, Fish only gets a 3+ share). There's also other ConChr stations like WWEV (91.5) and Love 86. Salem is very good at what they do.
