Ballance spawned at least one imitator. When I moved to the SF Bay Area in 73, I was astonished to find Don Chamberlin's "California Girls" show on KNEW, which otherwise had an Oldies format...the Beach Boys' hit was the opening theme music naturally. The show was a spot-on copy of the Ballance and the Feminine Forum in format and style. Chamberlin even sounded like Ballance - with a very similar voice and manner.
As I remember, both shows tried to be titillating, but also sincerely tried to be an open forum and give good advice to the callers. Both hosts were definitely a product of the times, and treated the mostly female callers in a kind of sexist manner that would not be appropriate today. Having said that, callers were treated well, and not with the contempt you'll find on current shows like Dr. Laura.