Drake was the innovative force behind the "tightening" of the Top 40 format at a time when jocks had essentially free reign to stop and talk and talk and talk.
His innovation was to play the hits, keep the talk brief, concise, to the point, and ENTERTAIN.
The last word in that sentence was often forgotten when naysayers would trash Bill Drake. They would say all he did was shut up the jocks.
A closer study will reveal much the opposite, he ENCOURAGED entertainment and DISCOURAGED endless rambling and worthless content in favor of keeping the hits rolling and meshing that with personality and entertainment.
Not everybody GOT IT, but those who did were masterful in the execution. Robert W. Morgan, The Real Don Steele, Charlie Tuna, Mark Elliot, Sam Riddle, Charlie Van Dyke, and most all of the KHJ people. All total pro's who worked within the format yet exuded personality that transcended the format. All under the direction of one Mr. Bill Drake, a master at the art of top 40 execution.
He may be gone, but the "hits just keep onnnn comin'".