Not only is it "efforts;" it's also "Cheech." Now then...
I started listening to WPRO 40 years ago, and WPRO News has NEVER sounded better than it does right now.
With all due respect to the fine folks I worked alongside there in the 70s, and friends who have done news there since, the status quo is best-ever, in-terms-of story selection, scripting, and outside-the-building reporting.
When I worked there, "WPRO News" was mostly "a brand."
Familiar deep voices read often-stale wire copy.
There was very little on-scene reporting.
I DJ'd at night, and when we eliminated night news nobody squawked.
I am especially impressed with Bill Haberman, whose airchecks (among others) I use when I visit stations elsewhere.
To my ear, his high-story-count, vernacular style, and "real people" delivery really work.
Love the sentence fragments.
(Oops. I just WROTE one!)
The PD at one station I work with in the Midwest listened, amused, to a Haberman newscast I played; and said "What he left out is less-important than what he left-in," HIGH praise, since the mission of a WPRO-type station is being-handy-to-busy-people-in-car.
The station owner there, attending the meeting, asked me to bring fresh Haberman tape on the next visit!
Having struggled to recruit news people at several stations recently, I only wish that human cloning was farther-along...
HC
www.HollandCooke.com