Yes, because Air America did such a stellar job of getting ratings and making money LOL! Even better, let's put on an old guy.
On the other hand, that just might work. Radio is rapidly becoming an old person ghetto, the young ones are not coming back to either radio or Albany no matter what you do. That puts the burden for actual evolution not on the programing side but on the sales side. Sales has to figure out how to monetize the tailings left behind.
The oldsters left are the ones who are too poor to leave so they are not exactly a deep pool of revenue and being poor are by definition poltically liberal (parasites living off of money taken from those lucky enough to leave and make a living). Gather enough of them in one place and you can make money... just ask PV, he has had a corner on that market for 30 years!
Jimmy MOErel is already moving in that direction. Sponsorships and block programing are being sold to funeral homes, estate planners, adult diaper kinds of businesses, etc... Dr. Joe fits right in with that, in fact he might even be a little young for some of the new WROW P-1's but would do okay if he did shows along the lines of how to keep kids off your lawn, trading stories about walking to school with an onion on his belt, why the grandkids never call and like that.
A new cooking show could feature Dr. Joe with cat food recipes for those really on the skids, or maybe a vet show on how to care for 200-300 dogs, cats, rabbits and assorted horaded animals simultaneously.