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Bill Virgin - Sports on KKNW and other alternative/temporary programming ...
- Thread starter schoolshrink
- Start date
I think every town will have a local "rent-a-station" such as KKNW as AM declines. All programming promotion will be done outside by the program producers, nothing but money flowing in. Only station promotion needed is targeting groups that need/want a radio presence. Groups/indivilduals that produce podcasts, religious and ethnic groups, clubs, organizations, local eccentric DJs filling a void, etc. It will be a commercial spin of what increasingly formatted and specialized public broadcasters have become. The better the signal, the more expensive the brokered time.
BongWater, this is music to my ears. Really, I think you're right. I could bore you with a list of all the markets that already have one. Hey, if it keeps endless brokered talk off the weekend skeds of the top-tier stations, I'm all for it. It's a great way for mediocre and marginal AM signals to make money. You should have seen what the stations I run were billing before we made them brokered stations.
Besides, KKNW may have no programming continuity, but it seems to well serve a niche in Seattle. Plus, it is now also serving as overflow for all of 1540's Russian programming.
Also, KKNW offers independent producers, including small sports teams, a chance to be heard. What big station would want women's basketball or the other PBP 1150 features? Granted, most listeners don't want it either, but there are a handful that do. People think brokered talk is non-stop colon cleanses and green tea infomercials. In reality, there are some good shows with marginal hosts that put out a good message. Some of them have done a good job attracting sponsors.
Besides, KKNW may have no programming continuity, but it seems to well serve a niche in Seattle. Plus, it is now also serving as overflow for all of 1540's Russian programming.
Also, KKNW offers independent producers, including small sports teams, a chance to be heard. What big station would want women's basketball or the other PBP 1150 features? Granted, most listeners don't want it either, but there are a handful that do. People think brokered talk is non-stop colon cleanses and green tea infomercials. In reality, there are some good shows with marginal hosts that put out a good message. Some of them have done a good job attracting sponsors.
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