Are stations like WLTW and others which is one of the highest billing stations in NYC still making any money. How long do you think radio stations can go during this shutdown
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Billing?
- Thread starter CassChopper96
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As long as they have to... what is the alternative to How long do you think radio stations can go during this shutdown? There *is* revenue but it is surely way off the mark of what was previously noted as "normal/typical." The sooner we get things back up and running (slowly, strategically & safely) the better chance of recovery but even then it will be a slow and tedious process especially with so many still awaiting word on SBA loans. No money means No spending...
At least there should be election spending coming up. Maybe the only salvation for radio this year.
Still nothing ??
2019 what?
Revenue?
Billing figures are not public information, and, at best, are estimates at the station level. Even if Miller-Kaplan data is used, the way groups allocate revenue within a cluster are sometimes arbitrary.
BIA/Kelsey used to release radio figures every April.
Compared to TV, radio barely gets any political money. State gubernatorial races, mainly.
They are out. Been out for about 5 weeks.
Unlike past years they have not made the public release with the top 10 billers nationally.
WTOP
May be mistaken, but thought I had heard earlier this year that WTOP [Washington D.C.] was the top biller nationwide.
May be mistaken, but thought I had heard earlier this year that WTOP [Washington D.C.] was the top biller nationwide.
The top 10 are
WTOP
KIIS
KBIG
WLTW
WHTZ
WFAN
WINS
WCBS AM
WBBM
WBZ
The top biller is almost double the #10 biller.
Do you have the $$ or is that in with the norad codes.
That data should not be released publicly.
But it always was ive got yrs of it.
Those who get Miller Kaplan for their markets sign non-disclosures. And those who subscribe to paid services have a contract saying that data will not be publicly presented.
Years ago, the Duncan products showed estimated revenue. But since then, it has not been public.
To protect radio industry accountants while they cook the books, or to keep sales staff in the dark about just how much they're being underpaid?
No, because they charge outsiders for this information, and posting it for free online is stealing.
The public companies have an outside accounting firm do audits, and the data is available in multiple online annual and quarterly filings.
The Miller-Kaplan service gets data every month from all participating stations, and compiles a market report for them. Stations do that to see if they are keeping pace with the market and to spot trends. It is not collusion because there is a third party involved, and there is no sharing of things like rate structures, etc.
Millar Kaplan does not do individual station accounting or audits. They are intermediaries so that there is one step of distance from the data to the stations.
The sales staffs at most stations (prior to the virus, of course) is the best paid part of the station. There are always fewer good sellers in a market than job positions, so the best sellers have to be well paid or they go to another station or a related field. I've even seen really good sellers make as much as the manager... and they are worth it.
You know, even the big companies are honest in their finances. There are misbehavers in any business, but I do not think that radio is any worse than, say, hardware stores. I trust you know that the average radio station grosses less than the average single McDonalds outlet... so with the exception of a few big stations in bigger markets, more stations are really small businesses than anything else.
The average US station bills less than $1 million a year. 30% of all radio revenue is in the top 10 markets. So that means that 80% of the stations are likely to be billing in the $300,000 to $600,000 range. That does not allow for much of a profit; reportedly 50% of all stations in the US do not have a profit at all, although some of those break even while paying the owner a salary. Still, a small business.
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