Billings on lesser rated LA stations

[ajhenderson]

I'm trying to figure out billings on some of the smaller stations that are rarely reported (admittedly, for good reasons). Stations like KTLK, KLAA, even KGIL. I would think some of the bigger, smaller stations, like throwaways owned by the CCs of the world, would be at a few (several) million?

 

[bmichaels]

I would say anywhere between 1-2.5 million. 2.5 million would be on the high-side.

 

[davideduardo]

I'm trying to figure out billings on some of the smaller stations that are rarely reported (admittedly, for good reasons). Stations like KTLK, KLAA, even KGIL. I would think some of the bigger, smaller stations, like throwaways owned by the CCs of the world, would be at a few (several) million?

There are no semi-public, non-confidential numbers for 2010 yet, but based on 2009 (rounded)

KLAA $5 million (baseball!)
KTLK $4.5 million (cluster synergy)
KGIL < $2 million

Keep in mind that for rated stations, a commercial radio sharepoint in 25-54 in LA is worth about $8.5 million. While not a lot of that trickles down to the lower rated stations, there is still a nice revenue pool.