BILLY BUSH GETS PICKED UP BY PLAYLIST 92.7

[radiojomo]

After being replaced by KBIG for Mario Lopez, Billy Bush comes back to "LA" radio on Playlist 92.7 (KLST/KLSI/KLSN) for weekdays from 4pm-8pm.

http://www.mediabistro.com/fishbowlla/the-billy-bush-show-coming-to-la-radio_b61878

Also heard that many Cumulus stations dropped Billy Bush for Perez Hilton. Isn't it time these radio companies start putting radio people on the air? Honestly.

 

[TheBigA]

Isn't it time these radio companies start putting radio people on the air? Honestly.

"Radio people?" Isn't it time more radio people start to become multi-platform personalities the way Dick Clark did 50 years ago? Radio people hate Ryan Seacrest, but this guy is a tireless worker who understands how the public uses media. Same with Carson Daily. The thing a radio station gains with Mario, Billy, or Perez is instant credibility with their target demo, and tons of cross-promotional opportunities. Where's the downside? A lot more radio people COULD do the same thing, and COULD market their talents through TV and internet platforms. The opportunities are there.

 

[calguy]

Isn't it time these radio companies start putting radio people on the air? Honestly.

"Radio people?" Isn't it time more radio people start to become multi-platform personalities the way Dick Clark did 50 years ago? Radio people hate Ryan Seacrest, but this guy is a tireless worker who understands how the public uses media. Same with Carson Daily. The thing a radio station gains with Mario, Billy, or Perez is instant credibility with their target demo, and tons of cross-promotional opportunities. Where's the downside? A lot more radio people COULD do the same thing, and COULD market their talents through TV and internet platforms. The opportunities are there.

You're assuming that there are multi-platform jobs available. They may be, but not in large numbers. Many "radio people" would love to branch out, but most are not taken seriously by the people responsible for running these other "platforms". Yes, many in radio could easily do what Seacrest does, he ain't all that, but they have to get the job first... You forget that you're competing with actors, comedians, singers, you name it. If it was that easy we'd all be doing it, and would Seacrest really be where he is today had American Idol not become a hit show? Things could have been very different if it hadn't...

 

[TheBigA]

You're assuming that there are multi-platform jobs available. They may be, but not in large numbers. Many "radio people" would love to branch out, but most are not taken seriously by the people responsible for running these other "platforms".

Breaks like Seacrest's aren't given. They're made. We're not talking about job postings in the newspaper or traditional salary with benefits jobs. We're talking about taking the celebrity one achieves by being on the radio, and using that name and fame to build a career. Seacrest originally had a co-host. Whatever happened to him? Idol isn't an automatic career boost for everyone. Seacrest had talent and the brains to capitalize on a great opportunity.

Most of the radio talent I know work with agents, who seek out those high profile multi-platform opportunities for them. Yes, those agents get a commission. But that's how it's done. But many others, like Adam Carolla, are self-starters who took their fame and started their own businesses outside of radio. Once again, we're talking about "radio people," many of whom lack business knowledge and imagination. Talent isn't universal. A lot of radio people aren't really talented. They're lucky. And that won't get them far outside the confines of radio studios. But the writing is on the wall. Jobs in radio are disappearing. It's time for radio people with talent to get off their backsides and get to work.

 

[michael hagerty]

After being replaced by KBIG for Mario Lopez, Billy Bush comes back to "LA" radio on Playlist 92.7 (KLST/KLSI/KLSN) for weekdays from 4pm-8pm.

http://www.mediabistro.com/fishbowlla/the-billy-bush-show-coming-to-la-radio_b61878

Also heard that many Cumulus stations dropped Billy Bush for Perez Hilton. Isn't it time these radio companies start putting radio people on the air? Honestly.

Many of the earliest L.A. personalities were "multi-platform"...Jim Hawthorne, Ralph Story, and it continued into the 60s...the KMPC DJs all had TV gigs (except Johnny Magnus), Sam Riddle and Casey Kasem's TV dance shows were syndicated nationally...

And, as fashionable as it is to bash them, Bush and Seacrest ARE radio people...both of whom started out young as DJs. Mario Lopez came to it after acting, but has paid his dues.

I'll give you Perez Hilton, except there have always been specialty talk shows based around people from outside radio with a gimmick or hook. Hilton's no different.

 

[LKellerIII]

After being replaced by KBIG for Mario Lopez, Billy Bush comes back to "LA" radio on Playlist 92.7 (KLST/KLSI/KLSN) for weekdays from 4pm-8pm.

http://www.mediabistro.com/fishbowlla/the-billy-bush-show-coming-to-la-radio_b61878

Also heard that many Cumulus stations dropped Billy Bush for Perez Hilton. Isn't it time these radio companies start putting radio people on the air? Honestly.

Many of the earliest L.A. personalities were "multi-platform"...Jim Hawthorne, Ralph Story, and it continued into the 60s...the KMPC DJs all had TV gigs (except Johnny Magnus), Sam Riddle and Casey Kasem's TV dance shows were syndicated nationally...

And, as fashionable as it is to bash them, Bush and Seacrest ARE radio people...both of whom started out young as DJs. Mario Lopez came to it after acting, but has paid his dues.

I'll give you Perez Hilton, except there have always been specialty talk shows based around people from outside radio with a gimmick or hook. Hilton's no different.

Michael mentioned KMPC whose multi-platform performers would include Geoff Edwards and Gary Owens. Not to mention Jim Lange of KSFO (and KMPC, IIRC). KRLA - other than The Caser, Bob Eubanks comes to mind - also Charlie O'Donnell and Johnny Darin. How about Tennessee Ernie Ford and Cal Worthington - KXLA country DJs in the 50s along with Jim Hawthorne.

KFWB - Wink Martindale, Elliot Field did cartoon voices, Gene Weed became a TV producer, as did Sam Riddle. KNX - Bob Crane we all know, but Rege Cordic also did a fair amount of TV acting in guest star roles during the 70s. In fact, if somebody produced a list of KNX alums from the 50s and 60s, probably a good percentage of them also appeared on local TV doing news or features, including one of the first pioneering female broadcasters - Ruth Ashton Taylor.

Uh...Wolfman Jack...

 

[radiojomo]

And, as fashionable as it is to bash them, Bush and Seacrest ARE radio people...both of whom started out young as DJs. Mario Lopez came to it after acting, but has paid his dues.

I'll give you Perez Hilton, except there have always been specialty talk shows based around people from outside radio with a gimmick or hook. Hilton's no different.

I was referring to Billy, a radio guy with pretty good experience, being dropped for Perez, someone with very little radio or even television experience. I actually have a lot of respect towards Seacrest. I remember listening to him on KYSR in the 90's and always found him to be a very talented radio personality.
But just think of this- there used to be a time in history when radio personalities would become celebrities. Now, it's the opposite trend, mainly because radio is becoming less relevant and young people need a "big name" to be encouraged to tune in.

 

[radiojomo]

"Radio people?" Isn't it time more radio people start to become multi-platform personalities the way Dick Clark did 50 years ago? Radio people hate Ryan Seacrest, but this guy is a tireless worker who understands how the public uses media. Same with Carson Daily. The thing a radio station gains with Mario, Billy, or Perez is instant credibility with their target demo, and tons of cross-promotional opportunities. Where's the downside? A lot more radio people COULD do the same thing, and COULD market their talents through TV and internet platforms. The opportunities are there.

So you're pretty much saying that radio personalities are lazy and don't have the motivation to try to break into other parts of the industry, such as television and the internet?
You are completely wrong, sir.
Just hop online and check out the resumes of many modern day radio personalities. You'll see a lot of credits not limited to radio. In addition, our society has become so star crazed that it has become increasingly harder for a "nobody" radio personality to land a hosting gig on a television show.
What bothers me is this- a man who rose to fame by drawing on the faces of celebrities is going to have more airtime around the country than a lot of seasoned radio talents who are being paid a fraction of what Perez is. Call me crazy, but I loved listening to radio from people who actually studied radio as an art, not as just another gig.

 

[TheBigA]

So you're pretty much saying that radio personalities are lazy and don't have the motivation to try to break into other parts of the industry, such as television and the internet?

Didn't you just say that radio is becoming less relevant? If that's true, it's because people like Perez work harder to become more relevant. Say what you will about him, his contacts and information are better than anyone in radio. Why? Because he works harder. He doesn't work for some corporate radio conglomerate either. He's a self-made star. The conglomerates came to him, not the other way around. The web will become radio's new farm system.