He was an icon and sold a hell of a lot of product. Also, a small Denver family-owned company called Orange Glo International, for whom he pitched Orange Glo, Kaboom, Oxy-clean, etc., sold out to Church & Dwight for 325 milllion dollars a couple of years ago.
C&D (makers of everything from Arm & Hammer baking soda to Brillo to Crest toothpaste to Trojan condoms) retained him as their pitchman, with much bigger budgets. A great testimony to his impact.
And his Billy Mays Productions had a bunch more direct response clients, as well. That doesn't happen unless the talent is moving merchandise, big time.
50 years old.
I wonder if it had anything to do with the hard plane landing at Tampa airport.
What a quandary for all his clients, with time buys already on the books, productions in the can and spots on the schedule--all based on his ability to pitch and sell product. (Also, what about that tv show?) I saw one of his spots just a while ago.
People who met him at the Direct Response gathering in San Diego a few weeks ago say he seemed like a really nice man.
Don't knock the guy. He created a persona and he was a success, any way you want to look at it, unless you want to write nasty posts on this and other sites.
What have you accomplished lately?