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BIN Baltimore Moving To 1400

Did M-10 (Mangione) find something that pays better than carrying BIN?

Or is iHeart cheaping out by downgrading BIN from WQLL (50 kW days/24 kW nights with a translator - albeit up in Harford County) to WWIN (500 W, no analog translator)? Granted, listeners won't have to tune that far up the dial to the new station.

Maybe M-10 is looking to sell/shut down 1370? WQLL appears to have 6 towers each on 2 separate sites (for day and night patterns) in suburban Baltimore. Can't be cheap to run.

Or perhaps iHeart is discovering that a priority from 2020 is just a carried expense in 2026.
 
"The Mighty Q" was solid as classic hits, in my book. During that stint I was spending all day on the road between Annapolis & Curtis Bay, flipping back and forth between WQLL and WNAV. Yeah, I knew how good I had it!

How you pay the light bill playing any kind of music on 1370, well...it is a good signal. On good days I could carry it all the way home to the mid-shore.
 
JBraddock said:
Or perhaps iHeart is discovering that a priority from 2020 is just a carried expense in 2026.
Click to expand...
Very possible. I'm not sure it generates any revenue at all or that it couldn't have an equal, maybe even a wider, reach through podcasting hosted and promoted on the iHeart platform.
 
WQLL 1370 currently runs 50kw daytime near Joppatowne, just northeast of Baltimore. Nighttime is 24kw from WCBM’s site northwest of Baltimore. I can see them dropping the day site, moving to WCBM’s site 24/7, for some real estate cash and overall savings in 1370’s operation.

From IHeart’s perspective, WWIN 1400’s 500 watt signal covers their target market. If the lease is cheaper why not? WWIN has been a quasi-simulcast of “Praise 106.1” since it signed on, aside for some paid programming.
 
BIN is a unique situation where key corporations sponsor it on a national level, They don't have to sell anything on the national or local level to turn a profit. This is an iHeart owned and operated format. It was said it was profitable on day one.
 


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