• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

BIN on 101.1 FM. What does it mean?

Nathan Obral said:
This might be a weird question, but why not have BIN on 99.1 and 101.1? It doesn't have to be mutually exclusive.
Click to expand...
BIN generally is a national advertising platform. It is profitable for iHeart nationally but local sales are not generally good. A FM signal in Cleveland properly programed has more value.
 
secondchoice said:
BIN generally is a national advertising platform. It is profitable for iHeart nationally but local sales are not generally good. A FM signal in Cleveland properly programed has more value.
Click to expand...
101.1 is basically hemmed in as a tiny east side signal. It wouldn't matter what format it or 99.1 would have, at best they'd be lucky to get a 0.3 because they aren't a full-market FM. Most likely it'd be stuck with a 0.2 or 0.1, and the likelihood it'll be able to get any advertising revenue on its own (and not as a buy-in with any of the other full-market FMs) is next to nil.

BIN is probably more viable than any music format. If it wasn't it would have been replaced long ago.
 
Last edited:
fybush said:
BIN already has clearance in Cleveland, and has had it since the network launched. It just appears to be moving to 101.1 from its current 99.1.

And the 99.1 translator is one of two in Cleveland with good market coverage.
Click to expand...
99.1 from Fremont, OH causes some interference at times in the western part of the metro.
 
MarkW said:
99.1 from Fremont, OH causes some interference at times in the western part of the metro.
Click to expand...
Yup. I’m in Avon and I can usually get BIN a little scratchy in my car, though I often get a bit of bleed-in from Eagle 99. If I drive just a few miles west, Eagle comes in like a local.
 
I guess now we know what it meant that BIN was put on 101.1 FM. IHeart had plans to put Throwback classic hip-hop and R&B on 99.1 FM. BIN still has coverage in the eastern suburbs, while the bigger signal on 99.1 gets a music format. Smart move in my opinion. My intuition was right, that something was going to happen.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom