I turned 43 this February. I was driving down the Atlanta Highway yesterday listeing to the Birdman on 1440 WHHY. He was playing “Life in the fast lane” by the Eagles. I wake up this morning and I’m 43 freaking years old and I’m wondering how I got here. This place that is so unfamiliar to me. I was one of the cool guys, I was the guy my friends called on Friday afternoon to find out what we were doing on Friday Night! Suddenly I’m , dare I say it, middle aged. Ouch.
I swear it was yesterday. I was standing in the lobby of WHHY on Norman Bridge Road picking up an album I had won. I remember opening the door and stepping inside. I can still feel the buzz the station emitted. It was like the very air inside the building was plugged into a wall socket. I stood waiting for the receptionist to bring my “prize” and looked through a window into the control room. Something happened that day. I’m not sure what it was about the world on the other side of the window that fascinated me, the turntables, the buttons the lights or was it the racks of records. Hundreds of Albums! I thought about it for days after I left the building. I had to be a part of it, somehow. Several months later I got my chance.
Hundreds of miles later I’m 43 and have been working in “radio” for 27 years. It’s like any job. Fun sometimes and a pain in the butt other times. Thousands of records and commercials later I can say with no reservation RADIO IS DEAD.
The fat lady was warming up in the wings in the late 70’s. The 80’s had her walking out on stage. She did this huge inhale in the early 90’s and by 2000 was belting out a dirge that is still ringing in the ears of hardcore radio people all over America. Corporations took over and the passion was replaced by greed. Let’s break it down.
1978
I’m hear to tell you that in 1978 management wanted to make money, but it was a two-way street. Program directors would have meetings with the sales manager and sometimes owner and each would work toward a goal both could agree upon.
2006
It’s all about sales. It has nothing to do with program integrity. Most sale managers don’t give a tinkers damn about the format or the listeners. Most station managers just see dollars. Cut costs, computers not people. Radio is suppose to be the property of the people. Station owners get the opportunity to make money using the public airwaves, but it’s really a lease. They get to lease the frequency and serve in the public interest. Corporations only serve the interest of the corporation. Hear any yard sales announced on the radio anymore? In 1978 we did a public service announcement every hour on the hour. People still call, fax and mail public service announcements into the stations, you never hear any on the air.
1978
Music meeting would last for hours. I remember arguing all afternoon about the records we would add to the play list. We listened to everything that came into the radio station and then we would listen again. Argue, listen some more and then we still hoped we had done our best for the “sound” of the station and the listeners. If a record got a negative call or “no calls” we pulled it and moved on to something else we believed would work. We listened to the audience.
2006
The play list comes from the “consultant” who deals with the record companies. We are told what to add, how many times to play it and when to pull it out of rotation. Corporations shove a couple hundred people into a room for a music test. The songs the folks like are then viewed as the holy list. I’ve seen stations use the same play list for their gold rotations for YEARS before a new list is believed necessary. That’s why you hear the same songs over and over and over.
1978
You played requests. They were built into the programming. Some stuff was marked nights only. If you played one of those in the afternoon, you’d take a bit of grief from the P.D. or M.D. In the end it was all good. The ratings were great.
2006
You play something not on the play list. You’d get a reprimand. If you did it a 2nd or 3rd time. You get fired and they hire someone else who will play the list. All request weekend…. Don’t you believe it. It doesn’t exist anywhere. Even the independent owners have the computers running on the weekend. He who is without sin cast the first stone.
The thing that bothers me most is how we use the computer to lie to the listeners. They are not stupid. I really believe that management and sales think that listeners are stupid. They know we are not live. They make fun of us for acting like we are live when we are not. We are lying to them and insulting their intelligence. We are not fooling anyone.
This week FCC Commissioner Jonathan Adelstein is pouring over stacks of evidence of potential violations of it’s anti-payola rules. He says it’s potentially the most widespread and flagrant violation of FCC rules in the history of American broadcasting.
I hate to see the industry I love so much get such a black eye.
I hope this is a first step. I hope that radio will once again serve the public.
I’d love to hear a live D.J. on Saturday morning reading a p.s.a. for a yard-sale in a neighborhood somewhere in my home town.
I hope before I hang my headphone on the mic stand in my studio for the last time I get to spend the afternoon arguing about the records we’ll add next Tuesday and if I’m lucky I’ll get to play someone’s request.
<P ID="edit"><FONT class="small">Edited by SKIPPER on 02/11/06 04:55 AM.</FONT></P>
I swear it was yesterday. I was standing in the lobby of WHHY on Norman Bridge Road picking up an album I had won. I remember opening the door and stepping inside. I can still feel the buzz the station emitted. It was like the very air inside the building was plugged into a wall socket. I stood waiting for the receptionist to bring my “prize” and looked through a window into the control room. Something happened that day. I’m not sure what it was about the world on the other side of the window that fascinated me, the turntables, the buttons the lights or was it the racks of records. Hundreds of Albums! I thought about it for days after I left the building. I had to be a part of it, somehow. Several months later I got my chance.
Hundreds of miles later I’m 43 and have been working in “radio” for 27 years. It’s like any job. Fun sometimes and a pain in the butt other times. Thousands of records and commercials later I can say with no reservation RADIO IS DEAD.
The fat lady was warming up in the wings in the late 70’s. The 80’s had her walking out on stage. She did this huge inhale in the early 90’s and by 2000 was belting out a dirge that is still ringing in the ears of hardcore radio people all over America. Corporations took over and the passion was replaced by greed. Let’s break it down.
1978
I’m hear to tell you that in 1978 management wanted to make money, but it was a two-way street. Program directors would have meetings with the sales manager and sometimes owner and each would work toward a goal both could agree upon.
2006
It’s all about sales. It has nothing to do with program integrity. Most sale managers don’t give a tinkers damn about the format or the listeners. Most station managers just see dollars. Cut costs, computers not people. Radio is suppose to be the property of the people. Station owners get the opportunity to make money using the public airwaves, but it’s really a lease. They get to lease the frequency and serve in the public interest. Corporations only serve the interest of the corporation. Hear any yard sales announced on the radio anymore? In 1978 we did a public service announcement every hour on the hour. People still call, fax and mail public service announcements into the stations, you never hear any on the air.
1978
Music meeting would last for hours. I remember arguing all afternoon about the records we would add to the play list. We listened to everything that came into the radio station and then we would listen again. Argue, listen some more and then we still hoped we had done our best for the “sound” of the station and the listeners. If a record got a negative call or “no calls” we pulled it and moved on to something else we believed would work. We listened to the audience.
2006
The play list comes from the “consultant” who deals with the record companies. We are told what to add, how many times to play it and when to pull it out of rotation. Corporations shove a couple hundred people into a room for a music test. The songs the folks like are then viewed as the holy list. I’ve seen stations use the same play list for their gold rotations for YEARS before a new list is believed necessary. That’s why you hear the same songs over and over and over.
1978
You played requests. They were built into the programming. Some stuff was marked nights only. If you played one of those in the afternoon, you’d take a bit of grief from the P.D. or M.D. In the end it was all good. The ratings were great.
2006
You play something not on the play list. You’d get a reprimand. If you did it a 2nd or 3rd time. You get fired and they hire someone else who will play the list. All request weekend…. Don’t you believe it. It doesn’t exist anywhere. Even the independent owners have the computers running on the weekend. He who is without sin cast the first stone.
The thing that bothers me most is how we use the computer to lie to the listeners. They are not stupid. I really believe that management and sales think that listeners are stupid. They know we are not live. They make fun of us for acting like we are live when we are not. We are lying to them and insulting their intelligence. We are not fooling anyone.
This week FCC Commissioner Jonathan Adelstein is pouring over stacks of evidence of potential violations of it’s anti-payola rules. He says it’s potentially the most widespread and flagrant violation of FCC rules in the history of American broadcasting.
I hate to see the industry I love so much get such a black eye.
I hope this is a first step. I hope that radio will once again serve the public.
I’d love to hear a live D.J. on Saturday morning reading a p.s.a. for a yard-sale in a neighborhood somewhere in my home town.
I hope before I hang my headphone on the mic stand in my studio for the last time I get to spend the afternoon arguing about the records we’ll add next Tuesday and if I’m lucky I’ll get to play someone’s request.
<P ID="edit"><FONT class="small">Edited by SKIPPER on 02/11/06 04:55 AM.</FONT></P>