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Birmingham 12+ numbers

A

ALRocker

Guest
WYDE almost doubled. The "new Rock 99" is down big. The AM side of WAPI did better than the FM. WENN made it in, barely. WJLD continues to improve. Any comments?
 
WYDE doubling a .6 isn't hard to do. They had a .9 a few months ago.

WZRR is in deep trouble. Their new morning show is a yawner.

Are the WAPI ratings simulcast ratings, or should they be added together?
 
WZRR had to expect turnover when they blew out the morning show. They changed the music in mid-march so the new music only counts for about 2-3 weeks of this book. There's a lot of buzz on the street about the playlist, they'll be fine once the "non-John Boy and Billy" fans find out that show is gone. They need to market the changes to make it work.
 
rtech said:
WYDE doubling a .6 isn't hard to do. They had a .9 a few months ago.

WZRR is in deep trouble. Their new morning show is a yawner.

Are the WAPI ratings simulcast ratings, or should they be added together?
Click to expand...

WAPI did not start simulcasting the talk show format until middle of February. So, I'm thinking those are going to be separate until the next ratings period.
 
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