Birmingham Nielsens - Spring 2016 Page 2

[passtheword]

These were released this afternoon. "Jamz" drops more than a 1 share in just one month's time. The Eagle moves into third place. WZRR shows a slight improvement (not sure if those numbers reflect the move to talk or not). 104.1 The Beat continues to rise with its highest numbers yet. WMJJ still steady. 97.3 Play continues its downward spiral since the format change to hot AC, hitting rock bottom among the larger FMs. Why do these stations continue to try hot AC here? It's been done numerous times and always failed miserably.

http://ratings.****************/cgi-bin/rol.exe/arb095

 

[R.D.P.]

Amen to your last three sentences sir!

Dan <><

 

[davideduardo]

These were released this afternoon. "Jamz" drops more than a 1 share in just one month's time.

Keep in mind that "P1" and "P2" are unweighted trends, which incorporate either two months or one month from the prior survey's full three months. There is no "cross book" weighting applied, although those who have the actual monthlies can extrapolate the current month out of the three.