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Birmingham radio ratings- Winter '16

These were released yesterday. WDXB takes 3rd place and beats WZZK in the 12+ numbers for first time since 2006.

http://ratings.****************/cgi-bin/rol.exe/arb095
 
WENN… ZERO POINT ZERO.

Maybe that will change now that it's paired with a translator again.

Also, how about WERC's HD2 doing almost as well as the main channel's talk format? Ha ha.

Are all those Birmingham HD2s that are showing up in the 12+ ratings on translators or has HD Radio actually caught on down there?
 
WENN… ZERO POINT ZERO.

Maybe that will change now that it's paired with a translator again.

Also, how about WERC's HD2 doing almost as well as the main channel's talk format? Ha ha.

The effect of the format changes of WEZZ/WPYA to hot AC and the move of soft AC to 102.1 is probably not clearly seen with these numbers since the changes didn't occur until 3/14. Either way, "Easy's numbers will be significantly less, given the station has been relegated to the low-power translator. In addition, many of the former WEZZ listeners are completely unaware of the station's move to 102.1, since SummitMedia never announced the move to 102.1 prior to the three-way frequency switcharoo. Will the numbers for 102.1 now be shown as "WZZK HD2" or as WENN?
 
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Are all those Birmingham HD2s that are showing up in the 12+ ratings on translators or has HD Radio actually caught on down there?

They're all on translators. I'm not sure there's a single standalone HD2 broadcast in the market at this point. Even the WAY-FM and K-Love broadcasts have translators. Edit: If WDXB is still carrying Foggy Mountain on their HD2, that's the only subchannel not paired with a translator at the moment unless you count WUAL from Tuscaloosa.
 
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