Re: be careful dissing STL's RED
First of all, listen to the Red stream (
www.redontheweb.com) after the Christmas music and try and tell me it's old fashioned. When it first started they were your station for the Rat Pack and Louis Prima. Today you're more likely to hear a lot of music from the new standards artists (Buble', Krall etc.) and older artists that have wisely evolved with the times (Ray Charles and Nora Jones "Here I Go Again" is in top rotation...nobody plays it here).
Besides, isn't that supposed to be the beauty of the web, giving voice to formats that may have a following yet may not be commercially feasable? Same thing will happen when FM HD radio catches on, and it will.
Sure, "Red on the web" could disappear at anytime. So I simply take them off my favorites list and look for something similar. EX local Infinity boss
Dave Siebert has started "Martini 106" on a New Orleans rimshot . If I have to explain the musical importance of the Big Easy, then we're all in trouble.
I'm of the age where supposedly I don't buy things. So why do I scan the ad inserts in the Sunday paper every week? Funny, my wife got a new car this year, Tom Thumb gets the bulk of my grocery business. I can easily find the clothes and styles I want to wear at Kohl's and J.C. Penny. We're looking at laminate flooring and a new sofa for the home. I think Target's marketing is clever and much prefer them to Wal-Mart which is supposed to be "my speed." I don't need another "trendy" restaurant but I'm always willing to try different ones. I haven't bought an I-Pod, don't want one, but my Apple Laptop runs circles around anything else out there. I don't care a whole lot about the AARP and its "agenda." They don't represent where I'm at in my life.
IMHO, only prob with this format is that while listeners
> are extremely loyal, many already have grave markers
> staked out at the local cemetery, and passed their point
> of buying power a long time ago.
I haven't bought a pre-need package yet. Don't sell what my wife and I and others our age are capable of doing short. You take the economic impact of aging boomers out of the mix and watch the financial havoc it will create. The nice thing about maturity is that I can consider and choose what I want to do with my spending, not be stuck in the gotta have it now mindset.