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BIZ RADIO? Hard Numbers?

F

fourseasons

Does anyone have any details, regarding this station?

Cume? Reach?

Radio-Info's search function: usually my friend. But, I can't seem to locate any hard numbers for this station.

Thanks.
 
Where is DE when you need him? Personally, I know life isn't great for Dallas or Houston CUME or AQH. No bueno.
 
fourseasons said:
Does anyone have any details, regarding this station?

Cume? Reach?

Radio-Info's search function: usually my friend. But, I can't seem to locate any hard numbers for this station.

Thanks.
Click to expand...
As the unofficial BizRadio specialist, I can report that both stations (Houston & Dallas) have never met the minimums to be measured. After 3 or so years on air, NADA. Speaks volumes for owner Dan Frishberg. Just proves that you really need to leave station operations and management to radio and marketing people. Frishberg is far from an expert in both categories. Unfortunately it looks like BizRadio will be an afterthought by the beginning of 08 when Frishberg loses the leases on the stations. I only hope someone comes in and resurrects the format and it's operated by people that can keep it going. There's a place for this format in the radio universe, but it has to be operated almost perfectly to work because of the limited reach. It can be run profitably with the right operators.
 
As I understand, BizRadio is not concerned with mass numbers. They target very wealthy investors, and seem to do quite well with them, judging by the spots on the station. You can't lump them with the mass appeal stations.
 
This is true, but even the shows aren't pulling in what they would like - not numbers, but responses. I work with them quite a bit and there are times on the morning show when he has to rant ad nauseam waiting for a call.

Again, no bueno.
 
Well I remember some of the advertising on billboards and buses and it was not very clear what is was advertising. It was a Dollar bill with something pertaining to the format and remember thinking they just don't get the message across.
 
Per the above posts: the numbers will NEVER be anything to scream about because of the very limited reach of that format. Bloomberg radio in NYC (don't know if it's still there) had success because of the sheer numbers of listeners available in the NYC market. The other plus was Bloomberg is a media and marketing organization to begin with. BizRadio, owned (really leased) by Dan Frishberg is far from that. As for the lack of callers; that has always been the case for most of their programs. Why? Because of Radioman's observation: they never had a message that fully got across to the public. Why? Because Dan Frishberg approved the stupid campaign. Frishberg knows nothing about marketing, but claims to be a marketing expert. Frishberg is nothing more than an investment hawker using his stations as a "paid programming" format. Nothing wrong with that, but he needs to quit passing himself off as some sort of marketing and media guru at the behest of his radio investors. Those poor folks have probably been ripped off by a group that claimed they are radio experts that will make a fortune taking BizRadio nationwide. When the whole thing goes under, don't be surprised by the lawsuits those investors will certainly bring to Frishberg and his group. Frishberg is a self proclaimed financial expert taking people's money and hoping he's right about the markets based on what he CLAIMS he knows; no different than most mind you. He should have stayed away from media and marketing. As I stated above, he knows NOTHING about those things.
 
Thank you Board.

Much thanks.

I could not find any type of numbers for this station; thus, I was at a tremendous loss as to why anyone would invest in a hour of programming on this station.

Thanks again.
 
I still pitch in over there from time to time, but am not privy to the nuts and bolts of the organization. I DO know, however, that they do not subscribe to Arbitron, and whether that still merits a station's placement on the ARB's or not, whether they are a paying member or not, I have no idea. I also know that they place a high value on podcast downloads, which they contend is a high number and enough to take to potential advertisers as a selling tool. Reality here is that any AM that wants to be heard in the 'ivory towers' in Downtown Dallas or FW must broadcast on the web as well (or instead.)

Biz's concentration has always been on the Houston market first. Making an all-out push to bring in the DFW listeners has always taken a backseat. Now with the proposed move to FW, and a new position on the dial, perhaps that will change. But as far as their viability, profitability, solvency, and their other expansion plans, I can only guess that Frishberg will keep it on the air as long as he and his investors have the money to do so. Sure, it's catering to a narrow niche in its current form, but until the checks stop cashing, I'll have to assume there's no major financial issue there.

Why would someone invest in an hour of programming? It's inexpensive. Sure, you'll have to do the legwork to generate your audience, but compare an hour on WBAP to KMNY...about 10x the difference. If you're an entrepreneur just starting out, most other English AM stations that peddle weekend hours will be way out of one's budget. Lots of those shows "graduate" from KSKY, KMNY, 1160, etc to bigger stations as time goes on; others either go broke in the meantime on the smaller stations, or find other ways to spend their marketing bucks instead.
 
MikeShannon914 said:
I still pitch in over there from time to time, but am not privy to the nuts and bolts of the organization. I DO know, however, that they do not subscribe to Arbitron, and whether that still merits a station's placement on the ARB's or not, whether they are a paying member or not, I have no idea.
Click to expand...

Some urban legends die hard, Being a subscribeer to the Arbitron survey has absolutely nothing to do with being listed in the reports. Any station that meets minimum reporting standards (MRS) which is a handful of diaries with reasonable listeneing in them) is in the eBook and the trends reports. Even those with a tiny cume and 0.0 share are in Maximiser... whether subscribed, non-commercial, religious, out of market or whatever. It has always been that way.
 
Thank you. I'd always wondered about that but never knew for sure.

Back to the entrepreneurs buying up cheap time, I've come across a few who just want a "radio presence" to show on their website and resumes, I'd guess to give them some perceived legitimacy or to impress clients. A few others were obviously bitten by the radio bug sometime in their youth, and were willing to pay to have control of a station for an hour. Others have tried to prepackage a business model and sublet their airtime to "franchisees" as part of a 'value-added' thing. One guy just liked to hear himself talk.
 
Again, super kudos to the board for all your insight!

Especially, regarding the Arbitron urban legend(!) and why a business would invest a little change for a station with no hard numbers.

Thanks.
 
Bizradio would be a huge success if Dan Frishberg would admit he doesn't know radio,could never run nor own a station and get his trophy filipino wife Elisea off the air and prevent her from making mangerial decisions,andwhen they fail blame others.

Bizradio could be successful if they didnt allow Shivaun Palmer to host a show,be allowed to call herself a Promotions Director when she has brought in ZILCH new revenue for the station. He show is Everything Ft.Worth, and despite her show Ft.Worth is doing okay. Her lap dog Ed Moyer should learn to stop kissing her feet,etc. and actually try to improve the quality of the sound of the remote broadcasts. The Dallas station suffers from missing network cues,no tightness of on air presentation,and lousy reliability of its producers. In the begining of Bizradio the producers were tight on the air,hit their marks,great production work,andthe guest andhosts stepped up . The shows flowed,now the yare rampant,and rambling. The original producers were stabbed in the back by Ed and co. for daring to be in the way of advancement for himself.
Dan claims credit for the survival of the network so far, when its really Brent Clanton who is the Brains and common sense behind this effort.
When the lease arrangement runs out for KXYZ and KMNY..dan Will be at a lost. He had someone buy KTON in Belton, and had the tower moved close to Royce City so he could have his own station in Ft.Worth. He hates people smarter than himand prefers a yes man, posterior passion mark maker..Ed fits the qualifications.
Dan had the President of MRBI come to Houston to renew the contracts a few months back, and kept the guy waiting outside his office door. finally the President said to hell with it and flew back to NYC and vowed never to do business with Frishberg again.

So if Brent were to quit Bizradio would die.
 
gagorder said:
Bizradio would be a huge success if Dan Frishberg would admit he doesn't know radio,could never run nor own a station and get his trophy filipino wife Elisea off the air and prevent her from making mangerial decisions,andwhen they fail blame others.

He hates people smarter than him.
Click to expand...

That's why Frishberg hates EVERYONE!
 
Wow Gag; I would like to see the actual order for as much bile you seem to hold towards certain people that are left at the station. Makes one wonder why your emotions are so on your sleeve ???

Mike Shannon; always good to see ya kicking about. :)

And yes Dan can be an arse at times. ;D
 
Hello Mr. Moyer. When the art of backstabbing to elevate oneself to a higher position is called "wearing emotions on your sleeve", you apparently take pride in that action.
Now the question :When are you going to quit running a sloppy board, with misfired spots,mis cues, and stepping halfway thru Cnn? The original guys handled it well back when. Second When is Shivaun going to quit promoting her friends coffee shop and actually drum up business for bizradio? Will the Brown nosing virus ever come to an end on the self titled "production director"?
 
Good Sir, I never once stabbed you in the back. I am sorry that you feel that I did. I am diligently working with the board operators to run tighter boards, and quite honestly the board operators are not misfiring spots as of late. Ever since we moved to pre-loading spots into something that was more reliable the boards have gotten tighter. Then again you of all people know, that we here in Dallas we have to rely on Houston to give us their feed. And actually CNN hasn't been hit incorrectly in weeks since we started taking a note from your book; which by the way you received full credit for.

I can not speak for, nor have I ever attempted to; for Shivaun. Why you think that I am a brown nosing lapdog is beyond me. But then again, you have your own very slanted view on many things.

I will simply leave this as, I learned much from you and Mike, and did enjoy working with you both. And, it isn't a self-title if your immediate supervisor (not Shivaun BTW) give it to you.

Good Day sir
 
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