Re: BizRadio 1360 Ok My last statement on this
> > > > Sure, there's room for improvement and room to grow.
> > But,
> > >
> > > > for the same reasons given in an earlier thread about
> > KESN
> > >
> > > > vs The Ticket, the business radio format MUST be more
> > than
> > >
> > > > nuts-and-bolts. Listening to a reading of a stock
> > ticker
> > > > for 12 hours a day is pretty tedious; therefore, I
> don't
> >
> > > > think using a MSNBC approach is the answer (much like
> > > ESPN's
> > > > network programming, and earlier attempts at
> > broadcasting
> > > > the audio of CNN over local stations...both have gone
> > > > ignored in favor of a local approach.) But sure, it's
>
> > > > Frishberg's baby and his call to make, and, for better
>
> > or
> > > > worse, it's not much different than all the
> > > second-guessing
> > > > that many of us do with decisions made by other PD's
> and
> >
> > > > OM's in the area. I'm sure there's a method to his
> > > madness,
> > > > and it may make certain things happen quickly, and
> > hinder
> > > > other things from coming together at all. But the
> > on-air
> > > > product has a certain level of class, and they seem to
>
> > hit
> > >
> > > > the affluent listener and the corporate types pretty
> > > > squarely where it counts. For me, I listen
> > occasionally,
> > > > and usually find something of interest in there.
> That's
> >
> > > > more than I can say about a LOT of stations on the
> dial
> > > > here.
> > > >
> > > > > OK You make some interesting points again. First off
>
> > > > > BIZRADIO leases the airtime from Multicultural radio
>
> > > Inc.
> > > > in
> > > > > Houston,and Dallas. They only want to run
> programming
> > > > during
> > > > > daylight hours due to the nightime powering down.
> > After
> > > 6p
> > > >
> > > > > MRBI is in charge. Yes they are expanding as we
> speak
> > > into
> > > >
> > > > > other large markets.The investment(not just Dan's
> > wallet
> > >
> > > > )is
> > > > > there and will be for a good long run. I understand
> > your
> > >
> > > > > arguement against him,and I agree you should not
> have
> > > > dealt
> > > > > with him. I agree broadcast professionals should run
>
> > > > > it.Brent over sees the Houston-Dallas programming
> and
> > > will
> > > >
> > > > > over see the other markets.If you have noticed
> major
> > > well
> > > >
> > > > > known advertising agencies in Houston have left or
> are
> >
> > > in
> > > > > process of leaving in this past year. No one has
> > figured
> > >
> > > > out
> > > > > why exactly. Frishberg ran the business radio format
>
> > on
> > > > > KIKK-AM before Howard was signed on etc. There are
> > some
> > > > > growning pains with Bizradio,no doubt,but it is not
> in
> > a
> > >
> > > > > state of despair as you paint it. Interesting thing
> > > about
> > > > > advertisers in Dallas,some are literally pounding on
>
> > the
> > >
> > > > > door to get in,BUT others are being turned away
> > because
> > > > > Bizradio (believe it or not) is being "selective"on
> > who
> > > > they
> > > > > want and they don't want to over sell like so many
> > > > stations
> > > > > are doing now. They truly believe "Less is more"in
> the
> >
> > > > > matter of spots per hour. Case in point; Howard
> > > Garrett.He
> > > >
> > > > > left WBAP when the contract ran out,but among his
> > chief
> > > > > reasons was the over selling of his show did not
> > leave
> > > > much
> > > > > for the show itself. Same held true when Bill Mack
> was
> >
> > > > > there. Bizradio wants their programming to have
> > > > > "Programming" not an over abundance of spots. So
> what
> > > you
> > > > > see as an advertiser and I as a person involved on
> the
> >
> > > > > programming side are 180 degrees in difference
> > > > > in regards to air time. You see it performing
> poorly.
> > I
> > >
> > > > see
> > > > > it performing well under the guidelines they want.
> We
> >
> > > can
> > > >
> > > > > go on and on about this,but it is time to move on.
> > This
> > > > year
> > > > > will see if either of us is right or wrong.
> > > > >
> > > >
> > > Frishberg never ran 650 AM. Infinity (now CBS) would
> > never
> > > let someone of Frishberg's level of media knowledge have
>
> > > anything to do with business decisions of a radio
> station.
> >
> > > In fact, Brent Clanton was not even the GM there. He was
>
> > PD
> > > from my recollection. Yes, they are picky with
> > > advertisers, but they still ran my client, a perfect fit
>
> > for
> > > the station, off. As for people knocking down the doors
>
> > to
> > > get on, I don't hear them on air. When I listen I hear
> > the
> > > same 3 advertisers each and every time. With a lease
> > > payment of $65K/month in Houston and $85K in Dallas from
>
> > my
> > > what my sources tell me they do get enough in brokered
> > time
> > > to come close to covering that nut, but they still have
> > > employees to pay and equipment to service. I hope I'm
> > > wrong, but I doubt they'll ever expand as you say and I
> > > doubt they'll be on the air 2 years from now.
> >
> > As for major agencies leaving Houston, it's no secret to
> > why. The major oil companies have mostly gone in house
> with
> > their marketing departments and taken over the duties
> their
> > advertising agencies once did. Houston is more of a B to
> B
> > city where the major retail ad agencies serve mostly B to
> C
> > clients. In fact there was a large article in last
> Sunday's
> > Houston Chronicle on this very subject. What has happened
>
> > is a realignment of local ad agencies from a few large
> shops
> > to many "micro shops" as I call them, mine being one of
> > them. All with low overhead and only a couple of
> > specialized accounts. It affords a station like BizRadio
> an
> > incredible opportunity to work with agency principals and
> > not tired old conservative, let's buy the top 5 stations,
> > media departments of large agencies. Professional media
> > buyers and planners still offer the best advise to these
> > micro agencies, but dealing with them is much easier with
> a
> > relationship these days and that relationship is easier to
>
> > forge with smaller groups of principals instead of the old
>
> > agency beaurocracies. BizRadio sales people need to
> > understand this and go out and meet these principals and
> > strike up relationships. Going to Chamber of Commerce
> > meetings in hopes of finding advertisers with little media
>
> > savvy that won't question their core listening audience
> can
> > only take a station so far. They will need to find agency
>
> > dollars if they want to survive, but they need sales
> people
> > and managers that know how to work it. Right now their
> > sales managers have no media experience and Frishberg's
> idea
> > to getting money is to hire very attractive women, all
> > without media or sales experience, to try to lure male
> > business owners to his station. I don't say that to be
> coy,
> > I state that as a matter of fact. You find so many
> stations
> > around the country that have no ratings say that ratings
> > don't matter. As an agent to my clients buying media I
> would
> > never purchase a station that cannot produce a large
> enough
> > listening audience to justify any buy, no matter how
> > targeted. In BizRadio's case I can strap a billboard over
>
> > my head and roller skate through Highland Park and reach
> > more people than BizRadio according to Arbitron. I don't
> > care what anybody says about how rating don't matter,
> that's
> > all that should matter to anyone wanting to spend money on
>
> > any media outlet. That's the only way you know you are
> > getting value for your dollar. From what I have heard
> from
> > other people who have tried BizRadio, their phones did not
>
> > ring from the advertising nor did the sales meters spike.
>
> > Without that what do you have?
> > >
> >
> Frishberg had a hand in the busines format at KIKK-am.I
> never claimed Brent was a GM there.I am not sure of your
> sources in regards to lease payments,employee cost,etc.but
> Bizradio can well afford it for awhile. The more I read your
> posts in regards to BiZRADIO I detect bitterness of not
> advertising on it. The remark about Frishberg's idea
> " to getting money is to hire very attractive women" has
> been the norm for almost any radio station,TV station plus
> marketing in general for any other occupation. Do you think
> GM,Toyota,Microsoft would want to have a middle age or
> (older)"paunchy"looking woman in a pantsuit display their
> product at trade shows?If so,please show me where. I have
> heard from advertisers as well who are in direct opposition
> to yours whose phones have rang in regards to advertising on
> Bizradio. It depends on the product and its usefulness to an
> individual consumer,not the seller. If you "strap a
> billboard on your head and roller skate through Highland
> Park" that would certainly get attention considering how
> strict their ordinances are and a mention would be made in
> the news as you bail out of jail. I agree ratings are
> important,but I have seen successful operations where they
> didn't care where they placed in the ratings. Their niche
> audience was there and loyal. I suggest,(and you probably
> have)just move on and advertise elsewhere and get over
> Frishberg. BIZRADIO is here and will be for long while.
>
I suppose my statements were a bit harsh. I did have a bad experience with them, but I do wish them well and if they ever generate a substantial enough audience I would get in touch with someone over there that would know how to handle my business. As I have stated many times, I love the format and would love for it to succeed, if not BizRadio, then somewhere else.