Chuck Tiller said:
As far as promoting a frequency change, I would start now! Their current listeners would be informed of the impending move. At least there will be no interuption of the fomat.
Without question they need to start promoting now, but if their listeners, most of whom are over 50 go to the 1110 signal now by mistake they will hear lots of static. Just for the hell of it I tuned in about 5:30P last night and go nothing, zip, nada. I didn't even get a remote sign of anything broadcasting on that signal. I don't know what it's like in the middle of the day, but it looks as if BizRadio is going to be facing a big uphill battle when they switch. I'm talking about an uphill battle the size of Mount Everest. Unless they are very confident in getting an FCC grant to boost power they may have thrown $7.5 Million down the drain.