Any thoughts how this BizRadio KXYZ is doing? They started out with a bang and lately most people don't know they even exist. Good content on the station, but doubt there are any listeners. I think Dayna Steele still has a show in the afternoons. I tuned in to listen the other day and all I heard was dead air. I think they have quite a few investors who put down serious cash to see this group make a run at success. The station signs off in the middle of PM drive. What's up?
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BizRadio
- Thread starter adguy
- Start date
> Any thoughts how this BizRadio KXYZ is doing? They started
> out with a bang and lately most people don't know they even
> exist. Good content on the station, but doubt there are any
> listeners. I think Dayna Steele still has a show in the
> afternoons. I tuned in to listen the other day and all I
> heard was dead air. I think they have quite a few investors
> who put down serious cash to see this group make a run at
> success. The station signs off in the middle of PM drive.
> What's up?
>
Do they have any advertising lined up? Business Radio on KIKK had some real blue-chip type clients, but I haven't heard anything other than Pay Per Inquiries on BizRadio myself.
Are the hosts brokering their time, or are they employees?
I think the station sounds good; it does take some time to get things established, though.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
> out with a bang and lately most people don't know they even
> exist. Good content on the station, but doubt there are any
> listeners. I think Dayna Steele still has a show in the
> afternoons. I tuned in to listen the other day and all I
> heard was dead air. I think they have quite a few investors
> who put down serious cash to see this group make a run at
> success. The station signs off in the middle of PM drive.
> What's up?
>
Do they have any advertising lined up? Business Radio on KIKK had some real blue-chip type clients, but I haven't heard anything other than Pay Per Inquiries on BizRadio myself.
Are the hosts brokering their time, or are they employees?
I think the station sounds good; it does take some time to get things established, though.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
> > Any thoughts how this BizRadio KXYZ is doing? They
> started
> > out with a bang and lately most people don't know they
> even
> > exist. Good content on the station, but doubt there are
> any
> > listeners. I think Dayna Steele still has a show in the
> > afternoons. I tuned in to listen the other day and all I
> > heard was dead air. I think they have quite a few
> investors
> > who put down serious cash to see this group make a run at
> > success. The station signs off in the middle of PM drive.
>
> > What's up?
> >
>
> Do they have any advertising lined up? Business Radio on
> KIKK had some real blue-chip type clients, but I haven't
> heard anything other than Pay Per Inquiries on BizRadio
> myself.
>
> Are the hosts brokering their time, or are they employees?
>
> I think the station sounds good; it does take some time to
> get things established, though.
>
I was looking to buy time for a client looking to reach a very high end target, but they originally quoted me well over $150 per spot several months ago. I could not justify those rates to my client. They had a couple of very seasoned sales reps, one of which I was dealing with, but I understand they left the station in frustration over the lack of overall radio experience from the owners and managers. According to my former rep over there, virtually all of the sales were for weekend brokered programming. He told me that the station's owner and managers made it too difficult to really make any kind of sale happen because of their lack of overall media sales knowledge. I was surprised this person even went over there to rep such an untested entity. I love the format, but it's hard to deal with inexperienced sales managers. I hope they make it, but they really should think about hiring a radio consultant to help them gather a real management team that can take advantage of a great idea.
> started
> > out with a bang and lately most people don't know they
> even
> > exist. Good content on the station, but doubt there are
> any
> > listeners. I think Dayna Steele still has a show in the
> > afternoons. I tuned in to listen the other day and all I
> > heard was dead air. I think they have quite a few
> investors
> > who put down serious cash to see this group make a run at
> > success. The station signs off in the middle of PM drive.
>
> > What's up?
> >
>
> Do they have any advertising lined up? Business Radio on
> KIKK had some real blue-chip type clients, but I haven't
> heard anything other than Pay Per Inquiries on BizRadio
> myself.
>
> Are the hosts brokering their time, or are they employees?
>
> I think the station sounds good; it does take some time to
> get things established, though.
>
I was looking to buy time for a client looking to reach a very high end target, but they originally quoted me well over $150 per spot several months ago. I could not justify those rates to my client. They had a couple of very seasoned sales reps, one of which I was dealing with, but I understand they left the station in frustration over the lack of overall radio experience from the owners and managers. According to my former rep over there, virtually all of the sales were for weekend brokered programming. He told me that the station's owner and managers made it too difficult to really make any kind of sale happen because of their lack of overall media sales knowledge. I was surprised this person even went over there to rep such an untested entity. I love the format, but it's hard to deal with inexperienced sales managers. I hope they make it, but they really should think about hiring a radio consultant to help them gather a real management team that can take advantage of a great idea.
> I was looking to buy time for a client looking to reach a
> very high end target, but they originally quoted me well
> over $150 per spot several months ago. I could not justify
> those rates to my client. They had a couple of very
> seasoned sales reps, one of which I was dealing with, but I
> understand they left the station in frustration over the
> lack of overall radio experience from the owners and
> managers. According to my former rep over there, virtually
> all of the sales were for weekend brokered programming. He
> told me that the station's owner and managers made it too
> difficult to really make any kind of sale happen because of
> their lack of overall media sales knowledge. I was surprised
> this person even went over there to rep such an untested
> entity. I love the format, but it's hard to deal with
> inexperienced sales managers. I hope they make it, but they
> really should think about hiring a radio consultant to help
> them gather a real management team that can take advantage
> of a great idea.
These biztalk stations are a bit ridiculous - I think KFNN here in Phoenix asks for around $100/spot. This despite only rare showings in 12+ numbers, and the weak excuse that "executives don't fill out diaries" doesn't cut it. Although they do bill well.
Why isn't everything brokered? If you press the buffoons at Ray Lucia hard enough, they'll pay, although they'll claim it's for spots and not because you're running their godawful four-hour infomercial. One giant schmuck that Ray Lucia is, IMHO. Are there no mortgage brokers, CPAs, CLUs, financial advisors, investment wizards in Houston to pay $750/hr for PMD hours? Mo Ansari, Winning on Wall Street, Doug Fabian, the list goes on and on, all pay. I too have been seeking a published lineup for the station, but since IIRC it's a Multicultural property I'm not holding my breath. If you can't bill well with a financial station, you should be banned from owning stations.
> very high end target, but they originally quoted me well
> over $150 per spot several months ago. I could not justify
> those rates to my client. They had a couple of very
> seasoned sales reps, one of which I was dealing with, but I
> understand they left the station in frustration over the
> lack of overall radio experience from the owners and
> managers. According to my former rep over there, virtually
> all of the sales were for weekend brokered programming. He
> told me that the station's owner and managers made it too
> difficult to really make any kind of sale happen because of
> their lack of overall media sales knowledge. I was surprised
> this person even went over there to rep such an untested
> entity. I love the format, but it's hard to deal with
> inexperienced sales managers. I hope they make it, but they
> really should think about hiring a radio consultant to help
> them gather a real management team that can take advantage
> of a great idea.
These biztalk stations are a bit ridiculous - I think KFNN here in Phoenix asks for around $100/spot. This despite only rare showings in 12+ numbers, and the weak excuse that "executives don't fill out diaries" doesn't cut it. Although they do bill well.
Why isn't everything brokered? If you press the buffoons at Ray Lucia hard enough, they'll pay, although they'll claim it's for spots and not because you're running their godawful four-hour infomercial. One giant schmuck that Ray Lucia is, IMHO. Are there no mortgage brokers, CPAs, CLUs, financial advisors, investment wizards in Houston to pay $750/hr for PMD hours? Mo Ansari, Winning on Wall Street, Doug Fabian, the list goes on and on, all pay. I too have been seeking a published lineup for the station, but since IIRC it's a Multicultural property I'm not holding my breath. If you can't bill well with a financial station, you should be banned from owning stations.
M
Mike_O
Guest
You can find out much of the information you are looking for at Biz Radio's web site; www.bizradio1320.com The station signed on February 1st 2005. Brent Clanton is the GM and also does the morning show from 6am to 9am.
KXYZ 1320 is owned by Multicultural Radio Broadcasting Inc, but if the info I have is correct, the group that comprises Biz Radio has a three year lease option to buy on KXYZ and if all is going well will buy KXYZ at the end of the lease.
I questioned the 6pm sign off before the station ever went on the air as the freeways would be jammed with an audience for the station. The answer was that the Asian programming was pushed to the 6pm to 6am hours so Biz Radio could have the 6am to 6pm hours uninterrupted. The plan was to expand into the evening hours as time opened up from the Asian broadcasters that were brokering time from MRBI. This obvisously has not happened and I think that it hurts Biz Radio signing off at 6pm as the intended audience is going to change stations at 6pm when the Asian programs begin. Often if a radio is not on a station in the morning, it doesn't get tuned to that frequency.
One thing that has suprised me is that KXYZ has never made the ratings, while little dayime KIKK 650 when it was Business News was pulling down a near 1.0 rating every month. There are very good people on KXYZ and thought the station would have at least an one rating.
Brent Clanton is a very responsive man and if you have further questions about the station or their sister station in Dallas KMNY 1360, he will answer your questions when he has time.
Mike O
KXYZ 1320 is owned by Multicultural Radio Broadcasting Inc, but if the info I have is correct, the group that comprises Biz Radio has a three year lease option to buy on KXYZ and if all is going well will buy KXYZ at the end of the lease.
I questioned the 6pm sign off before the station ever went on the air as the freeways would be jammed with an audience for the station. The answer was that the Asian programming was pushed to the 6pm to 6am hours so Biz Radio could have the 6am to 6pm hours uninterrupted. The plan was to expand into the evening hours as time opened up from the Asian broadcasters that were brokering time from MRBI. This obvisously has not happened and I think that it hurts Biz Radio signing off at 6pm as the intended audience is going to change stations at 6pm when the Asian programs begin. Often if a radio is not on a station in the morning, it doesn't get tuned to that frequency.
One thing that has suprised me is that KXYZ has never made the ratings, while little dayime KIKK 650 when it was Business News was pulling down a near 1.0 rating every month. There are very good people on KXYZ and thought the station would have at least an one rating.
Brent Clanton is a very responsive man and if you have further questions about the station or their sister station in Dallas KMNY 1360, he will answer your questions when he has time.
Mike O
> One thing that has suprised me is that KXYZ has never made
> the ratings, while little dayime KIKK 650 when it was
> Business News was pulling down a near 1.0 rating every
> month. There are very good people on KXYZ and thought the
> station would have at least an one rating.
Here's a question I don't have an answer to:
What did Business Radio 650 get ratings-wise in its first year of operation?
Biz Radio did drop a good amount of cash on marketing when they first signed on, but there's probably a good chunk of people who used to listen to 650 that don't realize that the station is reconstituted at 1320.
Perhaps we're judging this one a little too early. Biz Talk is a low rated format to begin with by the nature of its niche, so it might take awhile to climb back to that 1 share.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
> the ratings, while little dayime KIKK 650 when it was
> Business News was pulling down a near 1.0 rating every
> month. There are very good people on KXYZ and thought the
> station would have at least an one rating.
Here's a question I don't have an answer to:
What did Business Radio 650 get ratings-wise in its first year of operation?
Biz Radio did drop a good amount of cash on marketing when they first signed on, but there's probably a good chunk of people who used to listen to 650 that don't realize that the station is reconstituted at 1320.
Perhaps we're judging this one a little too early. Biz Talk is a low rated format to begin with by the nature of its niche, so it might take awhile to climb back to that 1 share.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
> > One thing that has suprised me is that KXYZ has never made
>
> > the ratings, while little dayime KIKK 650 when it was
> > Business News was pulling down a near 1.0 rating every
> > month. There are very good people on KXYZ and thought the
>
> > station would have at least an one rating.
>
> Here's a question I don't have an answer to:
>
> What did Business Radio 650 get ratings-wise in its first
> year of operation?
>
> Biz Radio did drop a good amount of cash on marketing when
> they first signed on, but there's probably a good chunk of
> people who used to listen to 650 that don't realize that the
> station is reconstituted at 1320.
>
> Perhaps we're judging this one a little too early. Biz Talk
> is a low rated format to begin with by the nature of its
> niche, so it might take awhile to climb back to that 1
> share.
>
From my attempts to buy the station for one of my high end niche clients, they made it damn near impossible. Dan Frishberg, the owner, tried selling me some cockamayme B.S. that did not include a commercial, but rather a vague idea that his listeners would pick up in regards to my client's services. He then tried to tell me that traditional advertising and marketing doesn't work. This guy is the "brains" behind this operation? He's a financial guy who has no business telling an experienced advertising exec how advertising works. The rep I was working with over there had no words to say to me regarding Frishberg's ideas. I could tell he felt extremely uncomfortable with this guy and he finally had enough and left around Labor Day. He was one of the only people over there that knew anything about media. Very surprising. Therein lies the answer to why the station has not seen much success. They have failed to recruit or keep anyone that has any radio sales and marketing experience. They are relying on Frishberg (zero media experience) to run the show. I briefly met Brent Clanton, but I did not see where he was in charge. Apparantly, everone marches to Frishberg's orders. That was apparantly the reason I could not get things done over there. It's also interesting that nobody has bothered to call me to see if I was still interested in advertising over there. Again, it's inexperience and amateurism. That's not how to run a radio station in the 7th largest radio market. Hell, that's not the way to run a station in the 777th market. It's a shame because I am a fan of the station. The content is still good, although it's not as good as it was a few months ago. I don't think you'll see any ratings over there until they get someone who knows how to run and market a station, granted the format will never generate much. I don't even know if they have sales people any more. I heard Clanton is good, but it's Frishberg that runs everything. I found it insulting when Frishberg tried to tell me how to do my business. I would never tell him how to invest. That's not my niche. Nonetheless, I hope they hang around, but I'm not going to be surprised when they pull the plug before they excercise their option to buy.
>
> > the ratings, while little dayime KIKK 650 when it was
> > Business News was pulling down a near 1.0 rating every
> > month. There are very good people on KXYZ and thought the
>
> > station would have at least an one rating.
>
> Here's a question I don't have an answer to:
>
> What did Business Radio 650 get ratings-wise in its first
> year of operation?
>
> Biz Radio did drop a good amount of cash on marketing when
> they first signed on, but there's probably a good chunk of
> people who used to listen to 650 that don't realize that the
> station is reconstituted at 1320.
>
> Perhaps we're judging this one a little too early. Biz Talk
> is a low rated format to begin with by the nature of its
> niche, so it might take awhile to climb back to that 1
> share.
>
From my attempts to buy the station for one of my high end niche clients, they made it damn near impossible. Dan Frishberg, the owner, tried selling me some cockamayme B.S. that did not include a commercial, but rather a vague idea that his listeners would pick up in regards to my client's services. He then tried to tell me that traditional advertising and marketing doesn't work. This guy is the "brains" behind this operation? He's a financial guy who has no business telling an experienced advertising exec how advertising works. The rep I was working with over there had no words to say to me regarding Frishberg's ideas. I could tell he felt extremely uncomfortable with this guy and he finally had enough and left around Labor Day. He was one of the only people over there that knew anything about media. Very surprising. Therein lies the answer to why the station has not seen much success. They have failed to recruit or keep anyone that has any radio sales and marketing experience. They are relying on Frishberg (zero media experience) to run the show. I briefly met Brent Clanton, but I did not see where he was in charge. Apparantly, everone marches to Frishberg's orders. That was apparantly the reason I could not get things done over there. It's also interesting that nobody has bothered to call me to see if I was still interested in advertising over there. Again, it's inexperience and amateurism. That's not how to run a radio station in the 7th largest radio market. Hell, that's not the way to run a station in the 777th market. It's a shame because I am a fan of the station. The content is still good, although it's not as good as it was a few months ago. I don't think you'll see any ratings over there until they get someone who knows how to run and market a station, granted the format will never generate much. I don't even know if they have sales people any more. I heard Clanton is good, but it's Frishberg that runs everything. I found it insulting when Frishberg tried to tell me how to do my business. I would never tell him how to invest. That's not my niche. Nonetheless, I hope they hang around, but I'm not going to be surprised when they pull the plug before they excercise their option to buy.
M
Mike_O
Guest
> > > One thing that has suprised me is that KXYZ has never made
> > > the ratings, while little dayime KIKK 650 when it was
> > > Business News was pulling down a near 1.0 rating every
> > > month. There are very good people on KXYZ and thought the
> > > station would have at least an one rating.
> >
> > Here's a question I don't have an answer to:
> >
> > What did Business Radio 650 get ratings-wise in its first
> > year of operation?
> >
> > Biz Radio did drop a good amount of cash on marketing when
> > they first signed on, but there's probably a good chunk of
> > people who used to listen to 650 that don't realize that the
> > station is reconstituted at 1320.
> >
> > Perhaps we're judging this one a little too early. Biz Talk
> > is a low rated format to begin with by the nature of its
> > niche, so it might take awhile to climb back to that 1
> > share.
> >
> From my attempts to buy the station for one of my high end
> niche clients, they made it damn near impossible. Dan
> Frishberg, the owner, tried selling me some cockamayme B.S.
> that did not include a commercial, but rather a vague idea
> that his listeners would pick up in regards to my client's
> services. He then tried to tell me that traditional
> advertising and marketing doesn't work. This guy is the
> "brains" behind this operation? He's a financial guy who
> has no business telling an experienced advertising exec how
> advertising works. The rep I was working with over there had
> no words to say to me regarding Frishberg's ideas. I could
> tell he felt extremely uncomfortable with this guy and he
> finally had enough and left around Labor Day. He was one of
> the only people over there that knew anything about media.
> Very surprising. Therein lies the answer to why the station
> has not seen much success. They have failed to recruit or
> keep anyone that has any radio sales and marketing
> experience. They are relying on Frishberg (zero media
> experience) to run the show. I briefly met Brent Clanton,
> but I did not see where he was in charge. Apparantly,
> everone marches to Frishberg's orders. That was apparantly
> the reason I could not get things done over there. It's
> also interesting that nobody has bothered to call me to see
> if I was still interested in advertising over there. Again,
> it's inexperience and amateurism. That's not how to run a
> radio station in the 7th largest radio market. Hell, that's
> not the way to run a station in the 777th market. It's a
> shame because I am a fan of the station. The content is
> still good, although it's not as good as it was a few months
> ago. I don't think you'll see any ratings over there until
> they get someone who knows how to run and market a station,
> granted the format will never generate much. I don't even
> know if they have sales people any more. I heard Clanton is
> good, but it's Frishberg that runs everything. I found it
> insulting when Frishberg tried to tell me how to do my
> business. I would never tell him how to invest. That's not
> my niche. Nonetheless, I hope they hang around, but I'm not
> going to be surprised when they pull the plug before they
> excercise their option to buy.
>
This is from an artical in the Dallas Business Journal dated August 15th 2005, www.bizjournals.com/industries/high_tech/cable_tv_radio/2005/08/05/dallas_story4.html.
"Frishberg says BizRadio 1360 {KMNY 1360 Hurst, TX {{Hurst is bounded by I-820 East Loop; TX10 Hurst Blvd; and TX183 Airport Frwy adjacent to NE Fort Worth}} with 50,000 watts day and around 900 watts at night} has a good start toward becoming profitable in 18 to 24 months. But it remains to be seen if the Dallas station can match BizRadio 1320's success. The Houston station became profitable in five months, beating projections by more than a year."
KMNY simulcasts KXYZ Houston, at least Monday through Friday. It sounds like BizRadio 1320 is doing very well in Houston without any ratings. This could be why some of the bottom feeders in the ratings or those that never or rarely show up in the ratings do not change the station format, they are making money.
BizRadio 1320 signed on February 1st 2005, so they were making money by July of this year. Brent Clanton seems to be very knowledgable about running a station, although I do not doubt for a second that Frishberg is calling the shots.
I don't keep the ratings from month to month and could not find any place on the web where old ratings have been archieved. I spent about two hours looking to see if I could get an answer on the KIKK 650 question and came up empty.
Mike O
> > > the ratings, while little dayime KIKK 650 when it was
> > > Business News was pulling down a near 1.0 rating every
> > > month. There are very good people on KXYZ and thought the
> > > station would have at least an one rating.
> >
> > Here's a question I don't have an answer to:
> >
> > What did Business Radio 650 get ratings-wise in its first
> > year of operation?
> >
> > Biz Radio did drop a good amount of cash on marketing when
> > they first signed on, but there's probably a good chunk of
> > people who used to listen to 650 that don't realize that the
> > station is reconstituted at 1320.
> >
> > Perhaps we're judging this one a little too early. Biz Talk
> > is a low rated format to begin with by the nature of its
> > niche, so it might take awhile to climb back to that 1
> > share.
> >
> From my attempts to buy the station for one of my high end
> niche clients, they made it damn near impossible. Dan
> Frishberg, the owner, tried selling me some cockamayme B.S.
> that did not include a commercial, but rather a vague idea
> that his listeners would pick up in regards to my client's
> services. He then tried to tell me that traditional
> advertising and marketing doesn't work. This guy is the
> "brains" behind this operation? He's a financial guy who
> has no business telling an experienced advertising exec how
> advertising works. The rep I was working with over there had
> no words to say to me regarding Frishberg's ideas. I could
> tell he felt extremely uncomfortable with this guy and he
> finally had enough and left around Labor Day. He was one of
> the only people over there that knew anything about media.
> Very surprising. Therein lies the answer to why the station
> has not seen much success. They have failed to recruit or
> keep anyone that has any radio sales and marketing
> experience. They are relying on Frishberg (zero media
> experience) to run the show. I briefly met Brent Clanton,
> but I did not see where he was in charge. Apparantly,
> everone marches to Frishberg's orders. That was apparantly
> the reason I could not get things done over there. It's
> also interesting that nobody has bothered to call me to see
> if I was still interested in advertising over there. Again,
> it's inexperience and amateurism. That's not how to run a
> radio station in the 7th largest radio market. Hell, that's
> not the way to run a station in the 777th market. It's a
> shame because I am a fan of the station. The content is
> still good, although it's not as good as it was a few months
> ago. I don't think you'll see any ratings over there until
> they get someone who knows how to run and market a station,
> granted the format will never generate much. I don't even
> know if they have sales people any more. I heard Clanton is
> good, but it's Frishberg that runs everything. I found it
> insulting when Frishberg tried to tell me how to do my
> business. I would never tell him how to invest. That's not
> my niche. Nonetheless, I hope they hang around, but I'm not
> going to be surprised when they pull the plug before they
> excercise their option to buy.
>
This is from an artical in the Dallas Business Journal dated August 15th 2005, www.bizjournals.com/industries/high_tech/cable_tv_radio/2005/08/05/dallas_story4.html.
"Frishberg says BizRadio 1360 {KMNY 1360 Hurst, TX {{Hurst is bounded by I-820 East Loop; TX10 Hurst Blvd; and TX183 Airport Frwy adjacent to NE Fort Worth}} with 50,000 watts day and around 900 watts at night} has a good start toward becoming profitable in 18 to 24 months. But it remains to be seen if the Dallas station can match BizRadio 1320's success. The Houston station became profitable in five months, beating projections by more than a year."
KMNY simulcasts KXYZ Houston, at least Monday through Friday. It sounds like BizRadio 1320 is doing very well in Houston without any ratings. This could be why some of the bottom feeders in the ratings or those that never or rarely show up in the ratings do not change the station format, they are making money.
BizRadio 1320 signed on February 1st 2005, so they were making money by July of this year. Brent Clanton seems to be very knowledgable about running a station, although I do not doubt for a second that Frishberg is calling the shots.
I don't keep the ratings from month to month and could not find any place on the web where old ratings have been archieved. I spent about two hours looking to see if I could get an answer on the KIKK 650 question and came up empty.
Mike O
> > > > One thing that has suprised me is that KXYZ has never
> made
> > > > the ratings, while little dayime KIKK 650 when it was
> > > > Business News was pulling down a near 1.0 rating every
>
> > > > month. There are very good people on KXYZ and thought
> the
> > > > station would have at least an one rating.
> > >
> > > Here's a question I don't have an answer to:
> > >
> > > What did Business Radio 650 get ratings-wise in its
> first
> > > year of operation?
> > >
> > > Biz Radio did drop a good amount of cash on marketing
> when
> > > they first signed on, but there's probably a good chunk
> of
> > > people who used to listen to 650 that don't realize that
> the
> > > station is reconstituted at 1320.
> > >
> > > Perhaps we're judging this one a little too early. Biz
> Talk
> > > is a low rated format to begin with by the nature of its
>
> > > niche, so it might take awhile to climb back to that 1
> > > share.
> > >
> > From my attempts to buy the station for one of my high end
>
> > niche clients, they made it damn near impossible. Dan
> > Frishberg, the owner, tried selling me some cockamayme
> B.S.
> > that did not include a commercial, but rather a vague idea
>
> > that his listeners would pick up in regards to my client's
>
> > services. He then tried to tell me that traditional
> > advertising and marketing doesn't work. This guy is the
> > "brains" behind this operation? He's a financial guy who
> > has no business telling an experienced advertising exec
> how
> > advertising works. The rep I was working with over there
> had
> > no words to say to me regarding Frishberg's ideas. I could
>
> > tell he felt extremely uncomfortable with this guy and he
> > finally had enough and left around Labor Day. He was one
> of
> > the only people over there that knew anything about media.
>
> > Very surprising. Therein lies the answer to why the
> station
> > has not seen much success. They have failed to recruit or
>
> > keep anyone that has any radio sales and marketing
> > experience. They are relying on Frishberg (zero media
> > experience) to run the show. I briefly met Brent Clanton,
>
> > but I did not see where he was in charge. Apparantly,
> > everone marches to Frishberg's orders. That was
> apparantly
> > the reason I could not get things done over there. It's
> > also interesting that nobody has bothered to call me to
> see
> > if I was still interested in advertising over there.
> Again,
> > it's inexperience and amateurism. That's not how to run a
>
> > radio station in the 7th largest radio market. Hell,
> that's
> > not the way to run a station in the 777th market. It's a
> > shame because I am a fan of the station. The content is
> > still good, although it's not as good as it was a few
> months
> > ago. I don't think you'll see any ratings over there
> until
> > they get someone who knows how to run and market a
> station,
> > granted the format will never generate much. I don't even
> > know if they have sales people any more. I heard Clanton
> is
> > good, but it's Frishberg that runs everything. I found it
> > insulting when Frishberg tried to tell me how to do my
> > business. I would never tell him how to invest. That's
> not
> > my niche. Nonetheless, I hope they hang around, but I'm
> not
> > going to be surprised when they pull the plug before they
> > excercise their option to buy.
> >
> This is from an artical in the Dallas Business Journal dated
> August 15th 2005,
www.bizjournals.com/indust> ries/high_tech/cable_tv_radio/2005/08/05/dallas_story4.html.
>
>
> "Frishberg says BizRadio 1360 {KMNY 1360 Hurst, TX {{Hurst
> is bounded by I-820 East Loop; TX10 Hurst Blvd; and TX183
> Airport Frwy adjacent to NE Fort Worth}} with 50,000 watts
> day and around 900 watts at night} has a good start toward
> becoming profitable in 18 to 24 months. But it remains to be
> seen if the Dallas station can match BizRadio 1320's
> success. The Houston station became profitable in five
> months, beating projections by more than a year."
>
> KMNY simulcasts KXYZ Houston, at least Monday through
> Friday. It sounds like BizRadio 1320 is doing very well in
> Houston without any ratings. This could be why some of the
> bottom feeders in the ratings or those that never or rarely
> show up in the ratings do not change the station format,
> they are making money.
>
> BizRadio 1320 signed on February 1st 2005, so they were
> making money by July of this year. Brent Clanton seems to
> be very knowledgable about running a station, although I do
> not doubt for a second that Frishberg is calling the shots.
>
> I don't keep the ratings from month to month and could not
> find any place on the web where old ratings have been
> archieved. I spent about two hours looking to see if I
> could get an answer on the KIKK 650 question and came up
> empty.
>
> Mike O
>
I called my old rep that left there and he shared some interesting information with me on the station. I can see where they made money. They have a lease with MRBI that had a zero payment for the first 6 months (those payments are to be tacked on to the back end of the lease) while they expended capital upgrading the facilities. Most of the money was generated from a private offering to clients of Frishbergs financial management firm. Sounds like Frishberg really might have good business sense. He has effectively used other people's money to achieve his goal of owning his own business station. I based my previous post on my personal interaction with the man. However, from what I witnessed first hand, Frishberg is in control. My source maintained that Frishberg at least does control sales. I saw that for myself when he chased me away from advertising on the station. Apparantly they had a sales manager when they signed on, but he was demoted by Frishberg to an account executive position. Almost all their sales are from brokered weekend programming from what I was told. That would translate to about $55-60,000 a month in revenue at the going market rates. Once he starts paying the lease, station maintenance and salaries I doubt the station makes any money. Kudos to Frishberg though for using other people's money to make a go of this format.
> made
> > > > the ratings, while little dayime KIKK 650 when it was
> > > > Business News was pulling down a near 1.0 rating every
>
> > > > month. There are very good people on KXYZ and thought
> the
> > > > station would have at least an one rating.
> > >
> > > Here's a question I don't have an answer to:
> > >
> > > What did Business Radio 650 get ratings-wise in its
> first
> > > year of operation?
> > >
> > > Biz Radio did drop a good amount of cash on marketing
> when
> > > they first signed on, but there's probably a good chunk
> of
> > > people who used to listen to 650 that don't realize that
> the
> > > station is reconstituted at 1320.
> > >
> > > Perhaps we're judging this one a little too early. Biz
> Talk
> > > is a low rated format to begin with by the nature of its
>
> > > niche, so it might take awhile to climb back to that 1
> > > share.
> > >
> > From my attempts to buy the station for one of my high end
>
> > niche clients, they made it damn near impossible. Dan
> > Frishberg, the owner, tried selling me some cockamayme
> B.S.
> > that did not include a commercial, but rather a vague idea
>
> > that his listeners would pick up in regards to my client's
>
> > services. He then tried to tell me that traditional
> > advertising and marketing doesn't work. This guy is the
> > "brains" behind this operation? He's a financial guy who
> > has no business telling an experienced advertising exec
> how
> > advertising works. The rep I was working with over there
> had
> > no words to say to me regarding Frishberg's ideas. I could
>
> > tell he felt extremely uncomfortable with this guy and he
> > finally had enough and left around Labor Day. He was one
> of
> > the only people over there that knew anything about media.
>
> > Very surprising. Therein lies the answer to why the
> station
> > has not seen much success. They have failed to recruit or
>
> > keep anyone that has any radio sales and marketing
> > experience. They are relying on Frishberg (zero media
> > experience) to run the show. I briefly met Brent Clanton,
>
> > but I did not see where he was in charge. Apparantly,
> > everone marches to Frishberg's orders. That was
> apparantly
> > the reason I could not get things done over there. It's
> > also interesting that nobody has bothered to call me to
> see
> > if I was still interested in advertising over there.
> Again,
> > it's inexperience and amateurism. That's not how to run a
>
> > radio station in the 7th largest radio market. Hell,
> that's
> > not the way to run a station in the 777th market. It's a
> > shame because I am a fan of the station. The content is
> > still good, although it's not as good as it was a few
> months
> > ago. I don't think you'll see any ratings over there
> until
> > they get someone who knows how to run and market a
> station,
> > granted the format will never generate much. I don't even
> > know if they have sales people any more. I heard Clanton
> is
> > good, but it's Frishberg that runs everything. I found it
> > insulting when Frishberg tried to tell me how to do my
> > business. I would never tell him how to invest. That's
> not
> > my niche. Nonetheless, I hope they hang around, but I'm
> not
> > going to be surprised when they pull the plug before they
> > excercise their option to buy.
> >
> This is from an artical in the Dallas Business Journal dated
> August 15th 2005,
www.bizjournals.com/indust> ries/high_tech/cable_tv_radio/2005/08/05/dallas_story4.html.
>
>
> "Frishberg says BizRadio 1360 {KMNY 1360 Hurst, TX {{Hurst
> is bounded by I-820 East Loop; TX10 Hurst Blvd; and TX183
> Airport Frwy adjacent to NE Fort Worth}} with 50,000 watts
> day and around 900 watts at night} has a good start toward
> becoming profitable in 18 to 24 months. But it remains to be
> seen if the Dallas station can match BizRadio 1320's
> success. The Houston station became profitable in five
> months, beating projections by more than a year."
>
> KMNY simulcasts KXYZ Houston, at least Monday through
> Friday. It sounds like BizRadio 1320 is doing very well in
> Houston without any ratings. This could be why some of the
> bottom feeders in the ratings or those that never or rarely
> show up in the ratings do not change the station format,
> they are making money.
>
> BizRadio 1320 signed on February 1st 2005, so they were
> making money by July of this year. Brent Clanton seems to
> be very knowledgable about running a station, although I do
> not doubt for a second that Frishberg is calling the shots.
>
> I don't keep the ratings from month to month and could not
> find any place on the web where old ratings have been
> archieved. I spent about two hours looking to see if I
> could get an answer on the KIKK 650 question and came up
> empty.
>
> Mike O
>
I called my old rep that left there and he shared some interesting information with me on the station. I can see where they made money. They have a lease with MRBI that had a zero payment for the first 6 months (those payments are to be tacked on to the back end of the lease) while they expended capital upgrading the facilities. Most of the money was generated from a private offering to clients of Frishbergs financial management firm. Sounds like Frishberg really might have good business sense. He has effectively used other people's money to achieve his goal of owning his own business station. I based my previous post on my personal interaction with the man. However, from what I witnessed first hand, Frishberg is in control. My source maintained that Frishberg at least does control sales. I saw that for myself when he chased me away from advertising on the station. Apparantly they had a sales manager when they signed on, but he was demoted by Frishberg to an account executive position. Almost all their sales are from brokered weekend programming from what I was told. That would translate to about $55-60,000 a month in revenue at the going market rates. Once he starts paying the lease, station maintenance and salaries I doubt the station makes any money. Kudos to Frishberg though for using other people's money to make a go of this format.
M
Mike_O
Guest
> I called my old rep that left there and he shared some
> interesting information with me on the station. I can see
> where they made money. They have a lease with MRBI that had
> a zero payment for the first 6 months (those payments are to
> be tacked on to the back end of the lease) while they
> expended capital upgrading the facilities. Most of the
> money was generated from a private offering to clients of
> Frishbergs financial management firm. Sounds like Frishberg
> really might have good business sense. He has effectively
> used other people's money to achieve his goal of owning his
> own business station. I based my previous post on my
> personal interaction with the man. However, from what I
> witnessed first hand, Frishberg is in control. My source
> maintained that Frishberg at least does control sales. I
> saw that for myself when he chased me away from advertising
> on the station. Apparantly they had a sales manager when
> they signed on, but he was demoted by Frishberg to an
> account executive position. Almost all their sales are from
> brokered weekend programming from what I was told. That
> would translate to about $55-60,000 a month in revenue at
> the going market rates. Once he starts paying the lease,
> station maintenance and salaries I doubt the station makes
> any money. Kudos to Frishberg though for using other
> people's money to make a go of this format.
>
adguy, Thanks for the very interesting information on BizRadio. While I don't doubt anything you have stated for a second, I am very surprised that MRBI would enter into an agreement with zero payment the first six months, but then I was also very surprised when I was told that BizRadio has an option to buy KXYZ after the initial three year lease is up. I was under the impression that MRBI was like Liberman Broadcasting {LBI} that once they bought a station they did not sell come hell or high water. Your info certainly puts a different spin to BizRadio 1320 showing a profit after five months.
Frishberg's attitude towards advertising is most perplexing. How does he expect to turn a true profit now that the station is paying a monthly lease, which is undoubtly very expensive as KXYZ 1320 is one of the better signals day and night in the Houston market? You can't turn away paying clients and make the monthly bills. I could understand if the clients were "gentlemens clubs" "sex enhancemenet whatever" and other what I would consider advertising that would not be a good fit for a Business News station, but you have stated several times that these were high end clients and I would imagine top caliber advertising that Frishberg has turned down.
Sounds like Frishberg has great business sense at using other peoples money, but very short sighted and does not have the same business sense when it comes to advertising and making money for the station.
If BizRadio 1320 would expand their hours from 6am to 8pm to catch the business men and women on the commute home, I think this would help the listenership for the station Ideally would be 24/7, but I can see where this could well be a few years from now before that becomes reality, even if the brokered time was available on KXYZ.
The knowledge that I do have about the station, which is not very great, Frishberg would be much wiser to allow Brent Clanton run the station and not interfer with the day to day operations. Brent Clanton seems to be very capable of handling the duties of the overall operation of KXYZ, but is being held back on many fronts by Frishberg.
I do believe that BizRadio 1320 will make it though and be around for many years. Houston can support a station like the all Business format. It wouldn't be a ratings "success", but will be a profitable station and a good return on the capital for the investors.
Thanks again for your great insight into BizRadio1320.
Mike O
> interesting information with me on the station. I can see
> where they made money. They have a lease with MRBI that had
> a zero payment for the first 6 months (those payments are to
> be tacked on to the back end of the lease) while they
> expended capital upgrading the facilities. Most of the
> money was generated from a private offering to clients of
> Frishbergs financial management firm. Sounds like Frishberg
> really might have good business sense. He has effectively
> used other people's money to achieve his goal of owning his
> own business station. I based my previous post on my
> personal interaction with the man. However, from what I
> witnessed first hand, Frishberg is in control. My source
> maintained that Frishberg at least does control sales. I
> saw that for myself when he chased me away from advertising
> on the station. Apparantly they had a sales manager when
> they signed on, but he was demoted by Frishberg to an
> account executive position. Almost all their sales are from
> brokered weekend programming from what I was told. That
> would translate to about $55-60,000 a month in revenue at
> the going market rates. Once he starts paying the lease,
> station maintenance and salaries I doubt the station makes
> any money. Kudos to Frishberg though for using other
> people's money to make a go of this format.
>
adguy, Thanks for the very interesting information on BizRadio. While I don't doubt anything you have stated for a second, I am very surprised that MRBI would enter into an agreement with zero payment the first six months, but then I was also very surprised when I was told that BizRadio has an option to buy KXYZ after the initial three year lease is up. I was under the impression that MRBI was like Liberman Broadcasting {LBI} that once they bought a station they did not sell come hell or high water. Your info certainly puts a different spin to BizRadio 1320 showing a profit after five months.
Frishberg's attitude towards advertising is most perplexing. How does he expect to turn a true profit now that the station is paying a monthly lease, which is undoubtly very expensive as KXYZ 1320 is one of the better signals day and night in the Houston market? You can't turn away paying clients and make the monthly bills. I could understand if the clients were "gentlemens clubs" "sex enhancemenet whatever" and other what I would consider advertising that would not be a good fit for a Business News station, but you have stated several times that these were high end clients and I would imagine top caliber advertising that Frishberg has turned down.
Sounds like Frishberg has great business sense at using other peoples money, but very short sighted and does not have the same business sense when it comes to advertising and making money for the station.
If BizRadio 1320 would expand their hours from 6am to 8pm to catch the business men and women on the commute home, I think this would help the listenership for the station Ideally would be 24/7, but I can see where this could well be a few years from now before that becomes reality, even if the brokered time was available on KXYZ.
The knowledge that I do have about the station, which is not very great, Frishberg would be much wiser to allow Brent Clanton run the station and not interfer with the day to day operations. Brent Clanton seems to be very capable of handling the duties of the overall operation of KXYZ, but is being held back on many fronts by Frishberg.
I do believe that BizRadio 1320 will make it though and be around for many years. Houston can support a station like the all Business format. It wouldn't be a ratings "success", but will be a profitable station and a good return on the capital for the investors.
Thanks again for your great insight into BizRadio1320.
Mike O
> > I called my old rep that left there and he shared some
> > interesting information with me on the station. I can see
>
> > where they made money. They have a lease with MRBI that
> had
> > a zero payment for the first 6 months (those payments are
> to
> > be tacked on to the back end of the lease) while they
> > expended capital upgrading the facilities. Most of the
> > money was generated from a private offering to clients of
> > Frishbergs financial management firm. Sounds like
> Frishberg
> > really might have good business sense. He has effectively
>
> > used other people's money to achieve his goal of owning
> his
> > own business station. I based my previous post on my
> > personal interaction with the man. However, from what I
> > witnessed first hand, Frishberg is in control. My source
> > maintained that Frishberg at least does control sales. I
> > saw that for myself when he chased me away from
> advertising
> > on the station. Apparantly they had a sales manager when
> > they signed on, but he was demoted by Frishberg to an
> > account executive position. Almost all their sales are
> from
> > brokered weekend programming from what I was told. That
> > would translate to about $55-60,000 a month in revenue at
> > the going market rates. Once he starts paying the lease,
> > station maintenance and salaries I doubt the station makes
>
> > any money. Kudos to Frishberg though for using other
> > people's money to make a go of this format.
> >
> adguy, Thanks for the very interesting information on
> BizRadio. While I don't doubt anything you have stated for
> a second, I am very surprised that MRBI would enter into an
> agreement with zero payment the first six months, but then I
> was also very surprised when I was told that BizRadio has an
> option to buy KXYZ after the initial three year lease is up.
> I was under the impression that MRBI was like Liberman
> Broadcasting {LBI} that once they bought a station they did
> not sell come hell or high water. Your info certainly puts
> a different spin to BizRadio 1320 showing a profit after
> five months.
>
> Frishberg's attitude towards advertising is most perplexing.
> How does he expect to turn a true profit now that the
> station is paying a monthly lease, which is undoubtly very
> expensive as KXYZ 1320 is one of the better signals day and
> night in the Houston market? You can't turn away paying
> clients and make the monthly bills. I could understand if
> the clients were "gentlemens clubs" "sex enhancemenet
> whatever" and other what I would consider advertising that
> would not be a good fit for a Business News station, but you
> have stated several times that these were high end clients
> and I would imagine top caliber advertising that Frishberg
> has turned down.
>
> Sounds like Frishberg has great business sense at using
> other peoples money, but very short sighted and does not
> have the same business sense when it comes to advertising
> and making money for the station.
>
> If BizRadio 1320 would expand their hours from 6am to 8pm to
> catch the business men and women on the commute home, I
> think this would help the listenership for the station
> Ideally would be 24/7, but I can see where this could well
> be a few years from now before that becomes reality, even if
> the brokered time was available on KXYZ.
>
> The knowledge that I do have about the station, which is not
> very great, Frishberg would be much wiser to allow Brent
> Clanton run the station and not interfer with the day to day
> operations. Brent Clanton seems to be very capable of
> handling the duties of the overall operation of KXYZ, but is
> being held back on many fronts by Frishberg.
>
> I do believe that BizRadio 1320 will make it though and be
> around for many years. Houston can support a station like
> the all Business format. It wouldn't be a ratings
> "success", but will be a profitable station and a good
> return on the capital for the investors.
>
> Thanks again for your great insight into BizRadio1320.
>
> Mike O
>
Mike O - That's exactly how I read it. Frishberg did not turn my client's advertising away per se; he just pushed this off the wall idea so hard that it turned my client away. Quite frankly, it turned me away too, not to mention how it turned away the very seasoned rep they had. I really don't have the time to fight to do something as simple as buying ad time, but that is what Frishberg brings as the leader of Biz Radio. There's no doubt in my mind that this market can sustain a Business format if the station is run and sold properly. I love the idea and honestly, really enjoy the programming, no matter how limited it may be, on KXYZ. You are so dead on with the programming hours. They had told me way back in July that it was a matter of weeks before they were going to expand their programming day to 7PM. I guess that never happened, but if it did that would certainly boost their credibility and exposure to the point where they might actually see a semblance of a number. It's just interesting to follow an idea with such strong potential.
> > interesting information with me on the station. I can see
>
> > where they made money. They have a lease with MRBI that
> had
> > a zero payment for the first 6 months (those payments are
> to
> > be tacked on to the back end of the lease) while they
> > expended capital upgrading the facilities. Most of the
> > money was generated from a private offering to clients of
> > Frishbergs financial management firm. Sounds like
> Frishberg
> > really might have good business sense. He has effectively
>
> > used other people's money to achieve his goal of owning
> his
> > own business station. I based my previous post on my
> > personal interaction with the man. However, from what I
> > witnessed first hand, Frishberg is in control. My source
> > maintained that Frishberg at least does control sales. I
> > saw that for myself when he chased me away from
> advertising
> > on the station. Apparantly they had a sales manager when
> > they signed on, but he was demoted by Frishberg to an
> > account executive position. Almost all their sales are
> from
> > brokered weekend programming from what I was told. That
> > would translate to about $55-60,000 a month in revenue at
> > the going market rates. Once he starts paying the lease,
> > station maintenance and salaries I doubt the station makes
>
> > any money. Kudos to Frishberg though for using other
> > people's money to make a go of this format.
> >
> adguy, Thanks for the very interesting information on
> BizRadio. While I don't doubt anything you have stated for
> a second, I am very surprised that MRBI would enter into an
> agreement with zero payment the first six months, but then I
> was also very surprised when I was told that BizRadio has an
> option to buy KXYZ after the initial three year lease is up.
> I was under the impression that MRBI was like Liberman
> Broadcasting {LBI} that once they bought a station they did
> not sell come hell or high water. Your info certainly puts
> a different spin to BizRadio 1320 showing a profit after
> five months.
>
> Frishberg's attitude towards advertising is most perplexing.
> How does he expect to turn a true profit now that the
> station is paying a monthly lease, which is undoubtly very
> expensive as KXYZ 1320 is one of the better signals day and
> night in the Houston market? You can't turn away paying
> clients and make the monthly bills. I could understand if
> the clients were "gentlemens clubs" "sex enhancemenet
> whatever" and other what I would consider advertising that
> would not be a good fit for a Business News station, but you
> have stated several times that these were high end clients
> and I would imagine top caliber advertising that Frishberg
> has turned down.
>
> Sounds like Frishberg has great business sense at using
> other peoples money, but very short sighted and does not
> have the same business sense when it comes to advertising
> and making money for the station.
>
> If BizRadio 1320 would expand their hours from 6am to 8pm to
> catch the business men and women on the commute home, I
> think this would help the listenership for the station
> Ideally would be 24/7, but I can see where this could well
> be a few years from now before that becomes reality, even if
> the brokered time was available on KXYZ.
>
> The knowledge that I do have about the station, which is not
> very great, Frishberg would be much wiser to allow Brent
> Clanton run the station and not interfer with the day to day
> operations. Brent Clanton seems to be very capable of
> handling the duties of the overall operation of KXYZ, but is
> being held back on many fronts by Frishberg.
>
> I do believe that BizRadio 1320 will make it though and be
> around for many years. Houston can support a station like
> the all Business format. It wouldn't be a ratings
> "success", but will be a profitable station and a good
> return on the capital for the investors.
>
> Thanks again for your great insight into BizRadio1320.
>
> Mike O
>
Mike O - That's exactly how I read it. Frishberg did not turn my client's advertising away per se; he just pushed this off the wall idea so hard that it turned my client away. Quite frankly, it turned me away too, not to mention how it turned away the very seasoned rep they had. I really don't have the time to fight to do something as simple as buying ad time, but that is what Frishberg brings as the leader of Biz Radio. There's no doubt in my mind that this market can sustain a Business format if the station is run and sold properly. I love the idea and honestly, really enjoy the programming, no matter how limited it may be, on KXYZ. You are so dead on with the programming hours. They had told me way back in July that it was a matter of weeks before they were going to expand their programming day to 7PM. I guess that never happened, but if it did that would certainly boost their credibility and exposure to the point where they might actually see a semblance of a number. It's just interesting to follow an idea with such strong potential.
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