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Black Information Network

I notice you mention 6 categories of listeners:
  • African Americans
  • Latinos
  • LGBTQ
  • Sports Fans
  • Females 18-34
  • White Males 60+
But only one has a modifier, "Angry."

Why is that?
I'm 60+ white and I admit I'm sometimes angry when I listen to right-wing talk radio, but only because I don't share the same views as the hosts. Most of the time, though, I just laugh off the Goebbels wannabes and move along.
 
Yes, but let's face it. Kelly A's post is the equivalent of a post from the 1950s (if the Internet had existed then) listing:
  • Irish
  • Italian
  • Polish
  • Jews
  • White Men
  • Uppity Negros
That kind of rhetoric was common back then. Thankfully it isn't today.
None of those would be considered sectors of radio listener. We've already explained the angry comment to you in a prior thread. Just because you get triggered because you interpret it as a put-down, doesn't indicate I believe in using socially unacceptable terms for people. I would never do that. And again: White, nor Angry are a protected class of person. 'Conservative' talk radio listeners are by and large white, male, 60+, and who's motivation for listening is they're angry about something political. Not sure how many more times this needs to be explained to you.
 
I'm 60+ white and I admit I'm sometimes angry when I listen to right-wing talk radio, but only because I don't share the same views as the hosts. Most of the time, though, I just laugh off the Goebbels wannabes and move along.
And that's exactly why the hosts of these shows garner such a large audience in that demographic. They say things to get their audience angry. Not angry at them necessarily, but the daily topic of discussion. Almost always political.
 
Let's look at the ratings on some BIN stations:

The station that has the network's call letters WBIN, 640 in Atlanta, formerly WGST, 50,000 watts days/1,000 watts nights, currently has no ratings. It's at zero. Last month was also zero. October was a 0.1.

WWRL 1600 NYC, 25,000 watts days/5,000 watts nights. (Some years ago, WWRL bought and took off the air stations on 1590 in NJ and CT, so it could increase its daytime power.) The current ratings are 0.1.

Maybe you're saying, no one listens to AM radio anymore. That's why these ratings are so low. BIN does have one full power FM affiliate., 50,000-watt WNOH 105.3 Norfolk. It has a 0.4.

I think it's a good idea to have a 24/7 news network that is aimed at the African-American community. I listen from time to time to BIN. So I'm disappointed that these ratings are so poor, 2 1/2 years after BIN's debut.
 
And that's exactly why the hosts of these shows garner such a large audience in that demographic. They say things to get their audience angry. Not angry at them necessarily, but the daily topic of discussion. Almost always political.
You're certainly putting a lot of time and effort into trashing conservative talk radio. Something's pushing your button. It wouldn't be "anger," would it? :unsure:
 
I think it's a good idea to have a 24/7 news network that is aimed at the African-American community. I listen from time to time to BIN. So I'm disappointed that these ratings are so poor, 2 1/2 years after BIN's debut.
Maybe that's BIN's primary problem. Even someone who think it's a good idea to operate a news network for the African American community, only listens "from time to time." As I mentioned previously, perhaps most African Americans prefer to listen to the more mainstream news sources.
 
Let me say this again: They aren't selling individual station ratings. This is a national network. They are selling national reach. That isn't measured by local station ratings. You're trying to measure a national network with a local tool. That's not how it works.
If the amount of listeners is very small at all/most of the network's affiliates, then the overall national audience/reach would still be small.
 
If the amount of listeners is very small at all/most of the network's affiliates, then the overall national audience/reach would still be small.

Reach is different from audience. Reach is potential, not actual. Two different things.

Reach in marketing is: The approximate number of possible customers who may see a unique campaign or promotional channel is market penetration. This helps you decide if a marketing strategy's risk is worth the potential clients it might attract.
 
Isn't that similar to a low rated radio station in a large metro claiming a potential audience of millions?
Sounds good in terms of marketing, but not very significant, in practical terms.
 
Isn't that similar to a low rated radio station in a large metro claiming a potential audience of millions?
Sounds good in terms of marketing, but not very significant, in practical terms.

Depends on how it's presented. "Practical terms" means getting results. The reach numbers were good enough to get them sponsorships from Bank Of America and other major companies. That's why focusing on 6+ local station ratings isn't always useful. It's only useful if you're #1 or Top 5. Otherwise it's not important in practical terms.
 
You're certainly putting a lot of time and effort into trashing conservative talk radio. Something's pushing your button. It wouldn't be "anger," would it? :unsure:
When have I trashed 'conservative' talk radio. Can you claim that the audience motivation for listening isn't because they're angry about some (usually) political topic? Not sure how naming the truth is trashing.
 
What would their motivation be then?
To present interesting topics in an entertaining way.

Not all succeed, but the shows I listen to make me feel good. The hosts have a sense of humor.

A gym where I used to work out often had "The View" on their TV. Now, THAT made me angry!! 😔
 
You don't have to be angry, 60+ or white for that matter to listen to something other than the mainstream media which is generally slanted to the left. I suppose then liberals who only listen to shows like Stephanie Miller or progressive stations like WCPT in Chicago are "angry" too?
 
the mainstream media which is generally slanted to the left.
This has been generally proven false. While there certainly are left-leaning networks like MSNBC, when we look at most bona-fide news outlets, the issue is that, as talk radio took a turn to the right and Fox News, OANN, NewsMax and the republican party in general moved far to the right, and "news networks" like Fox host "political opinion and commentary" programs in the evenings without a disclaimer stating that's what they are and that they shouldn't be looked upon as a factual news program, then news agencies that are actually objective and truthful in their reporting are seen as 'left leaning'. As another indication of the same phenomenon, look at the immigration policies and views of George W Bush. When you compare those to the immigration opinions and viewpoints of many modern-day republicans, Bush's policies seemed more liberal or certainly very moderate by comparison. That doesn't mean he was.
I suppose then liberals who only listen to shows like Stephanie Miller or progressive stations like WCPT in Chicago are "angry" too?
Though I haven't listened to her program in several years (the only non-right wing talk station in my area switched to sports talk once Obama got elected - and Stephanie happened to be on that one), her theme music throughout the Bush presidency was "We're not gonna take it", meaning yes, anger was there. The day Obama got in, her theme music changed to "Walking on Sunshine".
 
Yes, but those are clearly defined characteristics. "Angry" is an assumed emotional condition.
No different than the radio user and consumer lifestyle groups defined and used extensively in the 80’s and 90’s. A very common marketing subset, like ā€œtrendsettersā€ and ā€œtraditionalistsā€ and so on.
 
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