We're in a 225+ market, economics makes it difficult to pull together a local air staff. Not to mention the lack of air talent out there to begin with, especially for AC.
We've been with the AC format for six years. Peter Stewart, Tom Kennedy and Richard Stevens are excellent jocks for this format. While ABC was very conservative in their music, they supported the format. Even to the point of running a music test in our market.
(Which showed an awareness of our station in the target 25-54 women demo but that listening was hampered by signal problems. Also strong competition from a lower-powered-Class A-but centrally located station running 80's. So we bought the other station!
)
We used to have their classic rock as well, but sloppy execution drove us to Dial Global.
Since Citadel has all but announced the likelihood of a pre-packaged Chapter 11 shortly after the first of the year, we may be exploring our options sooner than we like.
We've been with the AC format for six years. Peter Stewart, Tom Kennedy and Richard Stevens are excellent jocks for this format. While ABC was very conservative in their music, they supported the format. Even to the point of running a music test in our market.
(Which showed an awareness of our station in the target 25-54 women demo but that listening was hampered by signal problems. Also strong competition from a lower-powered-Class A-but centrally located station running 80's. So we bought the other station!
We used to have their classic rock as well, but sloppy execution drove us to Dial Global.
Since Citadel has all but announced the likelihood of a pre-packaged Chapter 11 shortly after the first of the year, we may be exploring our options sooner than we like.