The real money is in a good quality talk radio station, and that's what they have in WOND. If anything should be placed on the flamethrower that 103.7 WMGM has, it's the WOND format. They have Rush Limbaugh, Mark Levin, Michael Savage, Coast To Coast, and venerable local talent like Pinky Kravitz. Whether or not you agree with what some of them have to say, their talent is wasted on such a weak AM signal. Bring it to a spot where more people can hear it, and the ratings (and ad revenue) will follow.
Beyond that, I think they should tweak 102.7 to more of a dance/rhythmic sound, put alternative rock on 98.3 (and consider bringing back the WJSE calls), and launch an adult standards station on 1400 AM.
Beyond that, I think they should tweak 102.7 to more of a dance/rhythmic sound, put alternative rock on 98.3 (and consider bringing back the WJSE calls), and launch an adult standards station on 1400 AM.