You gotta be f**kin kidding me!!!
A 50,000 watt heritage radio station, firmly entrenched in the market place for years, gets competition from a little 4,000 stick, and what does the 50,000 watt heritage station do??? Does the OM and PD of the 50,000 watt station get together to devise a competent, pro-active action plan to fend-off said direct competitor? Does the OM inform the troops that FRANK's novelty will wear-off just like it did in all the other markets, that COOL 102 has heritage and live jocks that can execute live promotions and contests on-air, that we believe in the format and the station and if we up our game and ride it out COOL 102 wil be just fine? No...in their typical radio-incompetence style, what do the brilliant radio-minds of Qenutum do instead????? They drop down in a fetal position, frantically wave a white flag, and beg the 4,0000 watt station to "please stop beating us up! We concede! You win! We'll leave town with our tails between our legs!!!"
All in less than 6 months!!!!!!
Unbelievable.
What kind of message does this send to the rest of the Qaunetum/Cape Cod staffs??
I can almost see the memo now...
"ATTENTION Qintenum/Cape Cod Employees....
from now on whenever a rival radio company turns on a direct competitor to one of our formats, the GM and OM of this company will sit back and do nothing for 6 months except to watch all of our listeners go to our direct competitor. After 6 months of doing nothing we will then blame everyone else for our incompetence and fire the air-staff of our station and then kill the format. Except on WCOD. The air-staff will still be terminated, but not the PD...because even though the PD is a radio-moron, he is a friend of the OM...and the OM already looks bad for hiring a friend instead of a competent PD, and since the OM will look like an even bigger moron if he fires said friend, the PD will be safe. Otherwise, everyone else will be the scapegoat. Thank you for your efforts and have a nice day!"
We already know all the excuses the OM is telling corporate....
"It's not my fault...it's FRANK-FM's fault...."
"It's not my fault...it's the PD of COOL 102's fault...."
"it's not my fault...we threw a bunch of songs against the wall but none of them stuck. It's the wall's fault..."
The Nassau GM must be laughing his head off. He finally knows what many other competent radio-people on Cape Cod have known for a long time....
the upper-management of Qinitum DO NOT KNOW HOW TO WIN...AND THEY'RE NOT WILLING TO DO THE THINGS THAT WILL MAKE THEM WINNERS. They would rather run away than put up a fight.
Are you paying attention, Sandab? Turn-on an FM News/Talk format, a Hot AC format, or a CHR format, and you'll run Quantenum out of the market in 6 months!!!
And to think only 2 years ago Qaantm was hailing their COOL 102 format as the crown jewel in their radio "empire"...cookie-cutting the format to their other markets...and in less than a year their crown jewel format is dead on Cape Cod.
If "telling-it-like-it-is" is "Qeuatim bashing", then so be it. Also, why on earth would anyone with half a radio brain ever want to apply for a job in THAT radio company?? Actions speak louder than words, my friends.