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Bloomberg 960 ending October 1

I haven't seen this posted anywhere online yet, but on my drive to work this morning I heard during the 8am hour that 960 KNEW will drop Bloomberg Radio on October 1. The station was carrying announcements and promo spots instructing listeners to start using the Bloomberg Business mobile app instead.

This comes just under a week after Bloomberg Radio moved from an AM station plus FM translators and HD2 subchannel to a single, class B FM station in Boston.

KNEW is owned by iHeart, so what would be the new format? My speculation: the conservative "Patriot" syndicated format already available in San Diego, Denver, Seattle, and recently Tulsa.
Actually, the Denver version calls itself "Freedom": shows with Glenn Beck, Clay Travis/Buck Sexton, Sean Hannity, Jesse Kelly, Dave Ramsey, George Noory.

The only rationale I could see for iHeart going back to talk would be to get clearances for what otherwise isn't cleared in the market. While iHeart has BIN in the market, that's a different kind of business model, to which an extreme-right approach would not be complementary. But it's the easy solution, so iHeart might do it.
 
Actually, the Denver version calls itself "Freedom": shows with Glenn Beck, Clay Travis/Buck Sexton, Sean Hannity, Jesse Kelly, Dave Ramsey, George Noory.

The only rationale I could see for iHeart going back to talk would be to get clearances for what otherwise isn't cleared in the market. While iHeart has BIN in the market, that's a different kind of business model, to which an extreme-right approach would not be complementary. But it's the easy solution, so iHeart might do it.
That's what I get for trying to comment based on memory and not googling.

Ironically, the LA, Denver, and Seattle "Patriot" or "Freedom" stations all used to have Air America left wing talk programming 10-15 years ago!

And I just remembered that Coast to Coast AM hasn't had a San Francisco affiliate since KGO changed to sports betting. (KSRO in Santa Rosa still does - but from personal experience it starts to fade out the closer you get to I-80.)
 
Maybe iHeart should launch a Classic Country format on the 103.7 HD-2 channel with the brand name "The Legend" and then launch a classic MOR format on 960AM
I think to give your scenario even more credibility, you should have proposed a revival of 960's AM stereo signal.

I think it would be better to turn in 960's license than to run a MOR format. I doubt the advertising revenue would cover the power bill.

Right! They could call it KABL, and they could get Bill Moen and Jim Lange and Carter B. Smith to play the records for the old audience....

...who, like Bill, Jim and Carter...are all dead.

Tempus has done fugited on that one.

Ding, ding! Ding, ding! (Hang on for dear life while the conductor scans your Clipper card as you hurtle down Powell Street.)

What everyone forgets is that the last gasp of the KABL format was on the 92.1 Walnut Creek FM. Which is fine if you're going after Rossmoor (kind of the Bay Area's equivalent of The Villages) but iHeart isn't the kind of operator that's set up for the business model that would be necessary.

I think it's more likely that VCY would buy the station. I have a hard time doubting that coverage of Babylon-by-the-Bay is a temptation they'd have a hard time resisting.

The real question that no one's asking is where does Bloomberg go?
Possibly nowhere. Consider whom Bloomberg is targeting with its programming. Most likely it's financial professionals. The larger financial services firms have either left the Bay Area or have greatly reduced their presence. I worked for one of them; when I left, it still had two buildings in downtown San Francisco; it's now down to part of one building south of Market. Most of it moved to an awful suburb of Dallas. Others have shrunk as well. Wells Fargo is the big one that remains. Bank of America is gone. A few funds are still around. Silicon Valley investors not only are not likely to turn to radio for financial news, they would want to even avoid being seen to do so, probably considering it the same way that a preacher would consider going into an "adult bookstore" for entertainment.

Bloomberg's model is to lease a station as a promotional tool. So the great unknown is whether Bloomberg even sees a market in the Bay Area.

I do have a speculative possibility in mind but I'll go all Stephen Colbert on you, as in "what number am I thinking of?"

Apologies in advance for all the double negatives.
 
You're talking about 910, which was country once upon a time under the KNEW calls, but has been KKSF for at least a dozen years -- more like 14, IIRC -- and running the BIN for the last few. The rest of us are discussing 960, which adopted the KNEW calls when co-owned 910 got rebranded as KKSF (which itself had come off of 103.7 when that station rebranded from Smooth Jazz to Classic Hits/80's Plus around the same time under the calls KOSF). That's been Bloomberg's SFBA repeater (unfortunately not a particularly good one) for the last decade.

And that concludes this installment of "Musical Call Letters". 😁
 
I think it's more likely that VCY would buy the station. I have a hard time doubting that coverage of Babylon-by-the-Bay is a temptation they'd have a hard time resisting.

Especially after being outbid by that Seattle non-comm in the Stolz auction.
 
That's what I get for trying to comment based on memory and not googling.

Ironically, the LA, Denver, and Seattle "Patriot" or "Freedom" stations all used to have Air America left wing talk programming 10-15 years ago!
KDFD (the Denver version) exists mostly because KOA doesn't run that much syndicated programming and has lots of sports. But extreme-right talk is a very crowded market in Denver, in a place that's gone from "purple" to "blue" for the most part.

I don't remember which San Francisco frequency had Air America - it was either 910 or 960. But if you couldn't make it work in the San Francisco market, there are few other places where you could make it work.

And I just remembered that Coast to Coast AM hasn't had a San Francisco affiliate since KGO changed to sports betting. (KSRO in Santa Rosa still does - but from personal experience it starts to fade out the closer you get to I-80.)
It's really not listenable south of the Golden Gate, either day or night.
 
Especially after being outbid by that Seattle non-comm in the Stolz auction.
When VCY was running that station temporarily, it was broadcasting in mono and most of the programming was talk or preaching. FM really gave it no advantages.

I'd kind of root for Radio 74 Internationale, based on what I hear on KPLS in my current market. I don't much go for their theology, but the programming is really quirky. Even so, I suspect not.
 
KDFD (the Denver version) exists mostly because KOA doesn't run that much syndicated programming and has lots of sports. But extreme-right talk is a very crowded market in Denver, in a place that's gone from "purple" to "blue" for the most part.

I don't remember which San Francisco frequency had Air America - it was either 910 or 960. But if you couldn't make it work in the San Francisco market, there are few other places where you could make it work.


It's really not listenable south of the Golden Gate, either day or night.
960 originally had Air America and had a left-wing talk format from 2004-12. Then from 2012-14, 960 changed its branding to reflect a broader talk format, with conservative shows in the day and liberal shows at night.

910 then briefly had several of the old left-wing 960 shows from 2018-20.
 
960 originally had Air America and had a left-wing talk format from 2004-13.

That's what I had thought, but I wasn't sure.
910 then briefly had several of the old left-wing 960 shows from 2018-20.
I honestly didn't pay too much attention to 910.

Any new right-wing talker would have competition from KSFO and KTRB.
 
That's what I had thought, but I wasn't sure.

I honestly didn't pay too much attention to 910.

Any new right-wing talker would have competition from KSFO and KTRB.

Again, no one (not even or maybe not especially iHeart) is considering competition in the traditional sense.

IF they put their right-wing talk hosts on 960, it'll be to show San Francisco/Oakland/San Jose on its clearances---the same reason Cumulus keeps KABC . As K.M. said earlier, nobody's asking for proof of performance beyond that.
 
One of which is barely treading around a 1.0, and the other not subscribing to the Nielsen books.

Again: KSFO is there to clear syndicated fare. Nothing more.

And Salem (KTRB) only subscribes to the Nielsens in markets where they own mainstream music-formatted stations (like Honolulu).
 
One of which is barely treading around a 1.0, and the other not subscribing to the Nielsen books.
Then the challenge is figuring out what they're getting from it, or what alternatives are lacking.

KTRB is its own very sad story that should have stayed in Modesto, but too late now.
 
Again, no one (not even or maybe not especially iHeart) is considering competition in the traditional sense.

IF they put their right-wing talk hosts on 960, it'll be to show San Francisco/Oakland/San Jose on its clearances---the same reason Cumulus keeps KABC . As K.M. said earlier, nobody's asking for proof of performance beyond that.
Which I mentioned upthread. Still, the situation presents the aspect of stray dogs fighting over scraps in the alley where vegetarians live. Are bragging rights over clearances really a viable operating model?
 
Which I mentioned upthread. Still, the situation presents the aspect of stray dogs fighting over scraps in the alley where vegetarians live. Are bragging rights over clearances really a viable operating model?

It's not bragging rights. It's just the easy answer to the checkbox labelled "cleared in the top (whatever) markets".
 
Then the challenge is figuring out what they're getting from it, or what alternatives are lacking.

The business of syndicated radio is different from local radio. iHeart, Cumulus, and Salem all own national syndication companies. So they all get something by clearing their national show in market #4. It is quantifiable and reportable.

In fact, in this economy, it's possible to get more this way than by selling local spots on a low rated AM station.
 
Which is just another way of counting coup.


I have a friend who is a PD in a large market. Very successful.

He describes the job as "managing the decline".

That's literally what it's about, even at stations that are doing well at the moment. They're doing so with fewer resources and budget cuts a real possibility in every quarter.

When I was ND at KFBK, I had the opportunity to visit the iHeart clusters in Los Angeles and San Francisco. I didn't want to say it at the time, but it's been years and I'll say it here.

In both places, I walked in, looked at the clean, modern facilities, how few people were actually involved and, remembering what those stations were when I was coming up in the business, said to myself:

"This is what's left of KFI?"

"This is what's left of K-101?"

And both those visits were five-ish years ago. It's worse now.
 
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