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Bloomberg 960 ending October 1

cc333 said:
I would like that very much, but sadly, it'll never happen.


I'm just old enough that I remember hearing them on KABL when they were still alive and well, if only barely.

As I've said often enough, I dearly wish that some sort of KABL soundalike would come back on the air, but, again, it'll never happen. Especially in the SFBA, which seems to be a particularly fickle market where many things that work elsewhere fail miserably, at least recently (it wasn't always this way, and as recently as 5 years ago it was more diverse than it is now; of course, the COVID-induced cuts did away with that).
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Yeah, but find me a market where a Standards format "works well", and then tell me it's a Bay Area problem that it wouldn't work in SF.

It's a demographic problem.

cc333 said:
In other words, realistically, some sort of junky talk with no meaningful audience (and thus no revenue) will likely prevail.

I think Bloomberg would do well on KGO, with it's decent, far reaching signal, but I doubt it'll happen, since Bloomberg seems to be questioning the viability of radio in general here.

c
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Here's the deal:

Bloomberg will have to offer KGO more money than it takes in from its sports betting format.

If (BIG if) that's what happens, knowing that Bloomberg isn't loose with money, we'll have an admission of sorts that the sports betting isn't a money machine, either.
 
michael hagerty said:
Yeah, but find me a market where a Standards format "works well", and then tell me it's a Bay Area problem that it wouldn't work in SF.

It's a demographic problem.



Here's the deal:

Bloomberg will have to offer KGO more money than it takes in from its sports betting format.

If (BIG if) that's what happens, knowing that Bloomberg isn't loose with money, we'll have an admission of sorts that the sports betting isn't a money machine, either.
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i worked for a cluster 2 FMs, and an AM with a super translator...... AM was running an updated version of standards. .WW1's standards, but it was more like soft adult oldies. darn thing couldnt pay its own bills.. oldest station in the region, biggest sales force.. if it wasnt for the cluster strategy it wouldve gone dark ages ago.

There were some sundays where it had 4 commercials.. not 4 sponsors.. 4 spots!
 
Syfy said:
So you don’t consider 8 million unique listeners a week a high audience or rating for the Dana show? Because I believe that number would be a rating not a share unless you are questioning the validity of talkers estimation….
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That is an estimated national cume, not rating or share. Source, please? (Several posters have indicated that she is down to a very small number of affiliates now because of poor performances in most markets).

Cume: people who listen for at least a single qualified quarter hour in the course of the measured week.
Share: percentage of all listeners during a time period who listen to one station (or simulcast partners or other possible combinations).
Rating: percentage of all people, whether they listen or not, who are listening at any average moment during a time period.
AQH (Average Quarter Hour) Persons: average number of people listening during a time period.

All three of the bold faced figures are the same, expressed in different ways.
 
SomeRadioGuy said:
i worked for a cluster 2 FMs, and an AM with a super translator...... AM was running an updated version of standards. .WW1's standards, but it was more like soft adult oldies. darn thing couldnt pay its own bills.. oldest station in the region, biggest sales force.. if it wasnt for the cluster strategy it wouldve gone dark ages ago.

There were some sundays where it had 4 commercials.. not 4 sponsors.. 4 spots!
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Yeah. We had a thing going for a while here on RD a few years back on how the "Standards" format had skewed "young" with its A/C oldies.

I got my hands on a playlist and realized that they were playing essentially the same things I played at KOLO in Reno in 1977. I was aiming for 37-year-olds with that music, and I got them. Dead center of 25-49.

Those people are now 84 years old.
 
michael hagerty said:
Yeah. We had a thing going for a while here on RD a few years back on how the "Standards" format had skewed "young" with its A/C oldies.

I got my hands on a playlist and realized that they were playing essentially the same things I played at KOLO in Reno in 1977. I was aiming for 37-year-olds with that music, and I got them. Dead center of 25-49.

Those people are now 84 years old.
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And to show how old our listeners were... the translator eclipsed the AM in coverage at night and in certain spots during the day, thanks to terrain...... we called out "classy 1400 am and 94.5 fm".

We had problems with the AM folding back to 1/3rd power when the skirt would ice up..... never got any complaints, which showed me where the majority of the am listeners were.

But if it was off, wed get complaints..... and theyd never think to tune to the FM until we told them to.

If you could hear the AM, you could absolutely hear the FM.. no reaon not to switch over. People were very set in their ways

when we missed the hospital or obituary report, because automation kicked it out and skipped that break for whatever reaosn, wed get a call or two!
 
@michael hagerty *sigh* I know. That's why such a thing will probably never happen anywhere anymore, let alone here (the demographics here seem less forgiving than some places on the east coast, given that the majority of the few remaining "standards" stations are back there, I've noticed).

However, I could see something like MeTV Music work here (AM may not be the best for the format, but there's no reason why they couldn't get an FM translator or two).

I dunno. It's all wishful thinking on my part. It'll most likely flip to some kind of canned conservative talk, as others have suggested (it's about the only thing that can bring in any meaningful ad revenue on AM anymore).

c
 
cc333 said:
I could see something like MeTV Music work here (AM may not be the best for the format, but there's no reason why they couldn't get an FM translator or two).
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Weigel owns a TV in the area (Channel 68 KTLN) but they're running Heros & Icons, not MeTV.

The ONLY point of running MeTV radio is to promote the TV, and it's apparently not available in SF.
 
TheBigA said:
Weigel owns a TV in the area (Channel 68 KTLN) but they're running Heros & Icons, not MeTV.

The ONLY point of running MeTV radio is to promote the TV, and it's apparently not available in SF.
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It's on 44.3 (KPYX, formerly KBHK) according to rabbitears.info.
 
cc333 said:
@michael hagerty *sigh* I know. That's why such a thing will probably never happen anywhere anymore, let alone here (the demographics here seem less forgiving than some places on the east coast, given that the majority of the few remaining "standards" stations are back there, I've noticed).

However, I could see something like MeTV Music work here (AM may not be the best for the format, but there's no reason why they couldn't get an FM translator or two).

I dunno. It's all wishful thinking on my part. It'll most likely flip to some kind of canned conservative talk, as others have suggested (it's about the only thing that can bring in any meaningful ad revenue on AM anymore).

c
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Look at where they are... especially WLML... a pretty wealthy area, thats got an older demo and owned by a guy whos probably well off
 
TheBigA said:
Weigel owns a TV in the area (Channel 68 KTLN) but they're running Heros & Icons, not MeTV.

The ONLY point of running MeTV radio is to promote the TV, and it's apparently not available in SF.
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Yes, H&I is on 68.1, but MeTV is on 68.2, MeTV+ on 68.4, and MeTV Toons 68.6. (The less said about 68.3 and .5 the better.)

(I'm not a huge Saturday morning cartoons fan, but I love both the Rocky & Bullwinkle and the Warner Brothers Looney Tunes/Merry Melodies classics, and it's Spider Web TV* whenever they're on.)

[* H/T to David Bianculli for the term.]
 
cc333 said:
@michael hagerty *sigh* I know. That's why such a thing will probably never happen anywhere anymore, let alone here (the demographics here seem less forgiving than some places on the east coast, given that the majority of the few remaining "standards" stations are back there, I've noticed).
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The one significant-sized market I know of where standards still lives is in West Palm Beach, Florida. There, Dick Robinson's Legends Radio (WLML 100.3) plays Great American Songbook standards. SInce he's a one-station indie, and there's enough of a market for them down there, they manage to survive on local direct sales. (When I was "incarcerated" down there a few years ago, I'd sometimes tune them in on the ol' Bose table radio or the bathroom radio.) Sadly, IIRC, Mr. Robinson himself passed away a few years back.
 
Weiserguy said:
I hear that often enough herein, but even if a syndicated program (or service or network) gets clearance in a market, it also needs to get listeners. Otherwise it's just (cleaning it up a bit) spitting into the wind. And clearance or not, advertisers will only throw money into a burn pit for so long before they start demanding to see results. Or else.
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The grand(er) companies have long ago abandoned this 'pit'. But, there seems to be no shortage of bottom-feeder, dolla-a-hollas and self-styled cons. And those commercials are just so annoying.
 
K.M. Richards said:
The fatal exception to your argument is that the agencies making the national buys on the nationally syndicated programming look only at what markets get clearance, how many are top-50, top-100, etc. The ratings for any given station are not generally a factor.
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Is that leap of faith still good for advertisers?
 
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