The hardcore fans might care, but I doubt casual fans will
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Bloomberg 960 ending October 1
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What a weird constellation of stations. (KPRL in Paso Robles?? Really??)
So, if you extrapolate to baseball - which, I admit, requires many more broadcasts than a football team does - the A's might find somebody to air the games in the Bay Area, if they want to.
Here is KNEW 960"s facebook page for the new format: IHeart Sports 960 KNEW
That appears to be fake
Possibly, or at least extremely embryonic. Keep in mind that Oct 1 isn't until Tuesday, and very few people are tuned to 103.7 HD2 yet. (I happened to be, on Monday for a few minutes. Had my wife's car with the HD radio, and they caught me off-guard when I punched up Bloomberg to hear a market report mid-afternoon. Whatever they're airing for a sports format sounds distinctively third-rate.)
K.M. Richards
Program Director, The Eighties Channel™
If by "good music" you mean anything older than 1980, you may as well stop hoping. That ship has sailed ... and there are ample discussions as to why all over RD.
As I've said before, that's only going to work for so long if it's not showing results for the sponsors after some reasonable tryout. The A's are a very unpopular organization around these parts nowadays, especially so with their "P1" fans. John Fisher has done everything short of watering the infield with Chevron Supreme and lighting a match. (In fact, if he tried that but promised to personally light the match from the pitcher's mound he'd probably get a full house cheering him on.) Today's the final home game, and the attendees, the Oakland faithful, are mourning their memories, not the current organization. The prevailing attitude on the Mr. Fisher and his current-day Athletics is akin to "Good riddance to bad rubbish."
They seemed to be satisfied with the .3 they got from 960 for the past few years. What makes you think that would change?
No it's fake. iHeart doesn't name it's stations using the iHeart name.
K.M. Richards
Program Director, The Eighties Channel™
Also please remember, as we have said practically every time this comes up: Sports advertising is not dependent at all on the Nielsens. It's all demographic-driven. Advertisers who want to reach baseball fans will sponsor games, either on a station-by-station basis, or on the team's network.
I learned this long ago: When I programmed KAAP-AM/FM in the Oxnard-Ventura market between 1978 and 1981, we used to split the AM from the simulcast to run California Angels, Los Angeles Rams, and UCLA Bruins games. We never showed any actual ratings during those games, but we were always sold out for the local commercial avails and there was zero turnover in the network advertisers year-to-year (or even team-to-team).
Umm, excuse me? Having a short-term memory problem? "iHeart 80's Plus at 103.7"??
K.M. Richards
Program Director, The Eighties Channel™
That was an old branding from when they launched the 80's format in 2016. Current logo has no mention of iHeart whatsoever, nor did its predecessor. All three are conveniently displayed on the Wikipedia page for KOSF.
First, the 0.3 on 960 was with Bloomberg Radio programming, not iHeart's. It's been an LMA. That's a very niche format, catering to a very narrow niche of high-income financial market pros and investors. Anyone else that happens to tune in is gravy. Bloomberg makes its money from leasing their terminals, and BBR (whether WBBR in NYC or one of the handful of outposts around the country) exists similar to why Radio Disney theoretically existed some years ago. And BTW, look what happened there when it was determined that wasn't meeting its intended goal.
Second, the people who are sponsoring the current bastard iteration of KGO are targeting and marketing to gamblers. They're sports betting orgs like FanDuel or MGM. Their ROI is expected to be from gamblers old and new. *IF* it turns out that KGO can't deliver the "juice" that brings in that audience in a meaningful way -- translated as: convincing and hooking bettors to place their money with the online platforms rather than driving to an Indian casino or a local bookie -- then that format's on borrowed time. They will only fund the experiment for so long before they pull the plug on their involvement. And there are only so many of "them" funding this experiment.
(I wonder what Cumulus's "Plan C" is if/when this collapses? Which isn't out-of-the-question since online sports betting remains illegal in the state of California, after those propositions went down to defeat a couple of years ago.)
But the station also clears Oakland A's baseball, as per the Oakland A's site:
BLOOMBERG 960 AM and 103.7 HD-2 are home for A’s games in the Bay Area. Coverage includes the A’s Total Access pregame show and A’s Clubhouse, the A’s post-game show.
So the team knows what they're getting, and they still were satisfied with the ratings.
Whatever format they go with on 960, they could likely retain the As.
I realize that, K.M. It's been a while. But it's not like they *never* used the current corporate name in their branding and I wanted to give an example. (Also to say, in my own charming way, "Don't be so smug.")
Were you saying that BBR was getting an aggregate 0.3 on 960, or the team specifically was? I'm not aware that that rating/share is publicly available data. First, it's a daypart, second, whatever is published is 6+, and third, it's not even the same daypart every day (i.e., some games are afternoon but most are evening, and did BBR even air the afternoon games that conflicted with aftermarket programs?).
Notice I didn't say "never." But when they brand sports stations, it's either as Fox Sports Net or as Sports Radio, as with KJR.
I'm saying that the team and any sponsors are privy to all the detailed ratings. They know what they got on 960, and seemed satisfied.
I know all of the provisos about the 6+ numbers. I post here about that all the time.
| 0.3 | 0.3 | 0.2 | 0.2 | 0.3 | 0.3 | KNEW-AM | Bloomberg Radio 960 | News | iHeartMedia | 57,500 |
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K.M. Richards
Program Director, The Eighties Channel™
Big A's "like" overrides any suggestion of my being so. 😆
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