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Bloomberg: iHeartMedia Holding Merger Talks With SiriusXM

I assume if the deal goes through the new combined company could get out of debt faster with SXM requiring people to pay for subscriptions?

For radio stations broadcasting over the Internet, the basic problem with the subscription model is that the recording industry charges more per song per listener than for stations who don't. The only radio broadcaster I know of who has used (and continues to use) a subscription model for Internet listening for a long time is KPIG licensed to Freedom, CA. And, since others haven't followed their lead in big numbers (the only station I know of that has attempted this is Prescott AZ's KAHM) and that station recently went back to free streaming), I have to assume that the subscription model is not netting much profit for those attempting to use it.
 
Radio-Insight reports merger talks have stalled. The reason is not the least bit surprising to me!

Sirius wants to buy iHeart Radio and divest the "radio." That's certainly a pessimistic view of "radio's" future.
 
SXM is looking to amass scale to mitigate or mask the slowly melting ice cube predicament of its subscription model satellite radio service. By adding the iHR streaming platform and digital assets, they could more readily sell user data to third parties for targeted marketing and also realize some expense structure synergies.

I am skeptical SXM will succeed in its quest in making a major bolt-on acquisition.

I think a more likely scenario in the next 5 to 10 years is one where a strategic buyer acquires SXM. That may be a video streaming service, a multi dimensional media company (e.g. Disney, Sony or Paramount), or perhaps a music-based company (Universal Music Group). Perhaps a foreign company that is not well known domestically would be interested.

I'll be very surprised if SXM still remains an autonomous company a decade from now.
 


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