Bloomberg Is Backing Away From Selling Ads Through Programmatic Platforms

[Y2kTheNewOldies]

Bloomberg Is Backing Away From Selling Ads Through Programmatic Platforms.

As more podcasters look toward programmatic platforms to sell advertising, Bloomberg Media is heading in the opposite direction. The company says it will drop programmatic advertising at the end of

www.insideradio.com

 

[wadio]

Bloomberg Is Backing Away From Selling Ads Through Programmatic Platforms.

As more podcasters look toward programmatic platforms to sell advertising, Bloomberg Media is heading in the opposite direction. The company says it will drop programmatic advertising at the end of

www.insideradio.com

Is this a good thing or a bad thing?