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Bloomberg Radio Nationwide Expansion??

J

Joseph_Gallant

On the Boston board, it's been discussed that Bloomberg Radio programming will begin airing 24/7 on WXKS-1200 in the Boston area beginning this Friday (March 1st) at 12:01 A.M. EST.

I think this is the beginning of an effort to expand Bloomberg nationally, with 24/7 Bloomberg stations in the top-ten markets, whether through purchase or (as I think is being done in Boston) an LMA.

I would think Washington would be the next target for a Bloomberg deal, to get the network heard in the nation's capitol; followed by Chicago, Los Angeles, and San Francisco (three major population and business centers).
 
That's a good thing, IMO. Bloomberg has some good personnel and good programming. But the shows are repeated often. An expansion into other markets could mean an expansion of programming and therefore less repetition. Also less reliance on European TV content during off hours.
 
I agree Bloomberg has some good personnel, but yeah, the shows are repeated way too often. To make a serious push nationwide Bloomberg would need to step up its game.

And I agree about the major markets, but I'll throw out a smaller market they should consider: Omaha. In Omaha you've got not only Warren Buffett and Berkshire-Hathaway, but also a major brokerage in TD Ameritrade. Plus, I have to believe it's cheaper to get your programming on in Omaha than, say, L.A.
 
Another select medium market where a Bloomberg station could work: Wilmington, DE. Right now, CC has a sports AM in town that appears to get about 0 ratings. Maybe it's making money anyway, but who knows? Might be a candidate for Bloomberg Business. Wilmington, because of Delaware's friendly incorporation laws and business courts, is a center for business. Plus, there are credit card banks and DuPont which have corporate offices there.
 
Radiophiler commented: said:
Another select medium market where a Bloomberg station could work: Wilmington, DE........ because of Delaware's friendly incorporation laws and business courts, is a center for business. Plus, there are credit card banks and DuPont which have corporate offices there.
Click to expand...

One issue there would be if Philadelphia's eventual Bloomberg station's signal also covers Wilmington. If they get a Philadelphia-area station that covers both cities, they won't need a separate one in Wilmington.
 
When Bloomberg originally signed on, more than a decade ago, they had dreams of having affiliates all over. I knew one of the guys they hired to be an affilate relations executive... which was a fancy way of saying he was supposed to sell the network to local stations around the country.

I know there's a daytime station in the Plattsbugh NY - Burlington VT market that carries them most of the time. They had affiliates in other markets too. And they're on Sirius/XM as well.

So having a Boston affiliate is not really a new development. What's different is the station is 50,000 watts and owned by Clear Channel.
 
I suppose Bloomberg could be another option in addition to news/talk, sports and ethnic to make 21st-Century AM radio go round...
 
I like most of the programming on the Bloomberg station here in the Seattle area. It's a refreshing change from political talk.
 
I also notice that KGO 810 San Francisco runs Bloomberg late at night on weeknights. They're All-News the rest of the day, Mon.-Fri., except for a Ronn Owens' talk program 9am-Noon.

Being owned by Cumulus, they used to run Red Eye Radio overnight, since that is syndicated by Cumulus. But I guess they thought Bloomberg is the better fit, even though late at night, Bloomberg Radio is mostly a simulcast of the TV network, with anchors in Asia, since it's the beginning of the trading day there.
 
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