• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Bloomberg Television gets major graphical overhaul

jal41

jal41

Bloomberg TV has abandoned their huge graphics and crawling stock ticker.

The video programming takes up 80% of the screen now (was 25% before). A small ticker shows basic headlines and market info, but no stock info (or anything crawling). The time and key market indices appear on a box at the top-right hand of the screen, and that goes away during commercials.

I never thought they would abandon the much-loved graphics-taking-up-75%-of-the-screen format. I wonder if this anything to do with the launch of Rupert Murdoch's Fixed (Fox) Business Channel?
 
It has everything to do with the launch of Fox Business Network. Bloomberg is now offering a visual format on par with the regular cable news channels. The previous graphics heavy look likely created a signifcant barrier for many advertisers who otherwise might want to advertise on Bloomberg. That's gone now and the revenue/ratings should increase.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom