Bloomberg vs Armstrong

[DanStrassberg]

Both program financial news and information, but the intended audiences appear to be very different. To use the lingo that had become so popular in the runup to last November's election, Bloomberg is aiming at the famous 1%. Armstrong probably isn't aiming at the entire 99%. but he is aiming at roughly the wealthier half of the 99%.

I think, however, that if Armstrong is denied access to the Bloomberg programming that has has used on his stations, although he probably can create locally originated programming to fill the time, he would most likely have difficulty making a profit with such programs. Time to sign up Dave Ramsey, Clark Howard, and other syndicated self-help shows that focus on financial advice. Aside from Ramsey and Howard, are there any such shows? I'm not aware of them.

 

[kc1ih]

Who is Armstrong?

 

[raccoonradio]

Money Matters Radio--Barry Armstrong on WRKO and some other stations. Michael Graham's new show is via Money Matters (on WCRN, WPLM, WESO, WBNW). Money Matters also associated
with some NH stations.

http://moneymattersradio.net/

 

[vmorrison]

The business model for the Graham show must be different but Armstrong uses Radio and TV to get people into his office to sell them financial products mainly insurance annuities. Ad revenue has not be a priority

Over the years he has showed his disciples like Sam and Rich and Howard and Stan who all started at Armstrong's New England Advisory Group how radio infomercials can be effectively used to attract clients.

 

[OnlyMyCouchPullsOut]

When is Barry's contract up? It would make sense for him to goto Bloomberg anyway instead of being surrounded by conservative talk all day.

 

[raccoonradio]

What if RKO decides to make it Money Matters fulltime (LMA--or sell it?) if conserv talk, etc tanks?
Howie is done in late '14.

>>Armstrong probably isn't aiming at the entire 99%. but he is aiming at roughly the wealthier half of the 99%.

 

[TSBench]

Money Matters Radio--Barry Armstrong on WRKO and some other stations. Michael Graham's new show is via Money Matters (on WCRN, WPLM, WESO, WBNW). Money Matters also associated
with some NH stations.

http://moneymattersradio.net/

Why is Money Matters being mentioned in the same breath as Bloomberg? They have zero in common.

Regards,
TSB

 

[DanStrassberg]

Money Matters Radio--Barry Armstrong on WRKO and some other stations. Michael Graham's new show is via Money Matters (on WCRN, WPLM, WESO, WBNW). Money Matters also associated with some NH stations. http://moneymattersradio.net/

Why is Money Matters being mentioned in the same breath as Bloomberg? They have zero in common. Regards, TSB

Obviously two different flavors of financial talk. Nothing you can say or do will stop them from being compared.

 

[raccoonradio]

The launch of Bloomberg 1200 does affect the Money Matters folks in that I believe they were carrying some Bloomberg shows on those rimshhotters they're programming, and a Tweet to
@bostonradio said they were given anywhere from 1 day to 90 days' notice they had to drop these
shows.
Today's Fybush:
http://www.fybush.com/nerw-20130304/

>>Most recently, Bloomberg has been heard on Barry Armstrong’s WBNW (1120 Concord)/WPLM (1390 Plymouth), where it’s been cleared for a few hours of morning drive and overnights. It appears those clearances will go away in the next few weeks, and there’s no word yet on what replaces Bloomberg over at Armstrong’s “Money Matters Radio.”