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'BNS down AGAIN in the Trends

A

alans613

Looks like WBNS-FM is heading in a downward spiral in the Trends. The latest Trend has them at an even 3. Looks like they made a bad decision dropping Hot AC which was getting a high 3 and an AM Sports signal getting a high 2 share to one FM getting a 3 share and a Heritage AM not even showing up. Idiots. :mad:
 
I think they will continue to drop. By switching though, they saved X amount of dollars a year in salaries.
I personally don't listen now to the sport Fan but it is my understanding that most of it is syndicated?

With the old mix you had all the dj's and sales people on payroll. Now all are gone. Maybe ratings aren't everything when no profits are made.

I am not sticking up for the switch, I'll be the first to say it sucks that they switched. I was just explaining a possibilty that was told to me by a friend who is in the biz.
 
I believe all of it is syndicated but the afternoon show with Kirk Herbstreit and the other jocks. All ESPN Radio.
You're right, they're saving cash by getting rid of all the FM Airstaff and Salespeople, BUT they also lost two semi-successful stations in the process for one FM perfoming OK ratings and one AM doing zero. It's a double-edged sword I guess. It's just a shame that another big signal in Columbus is wasted with this syndicated Sports garbage. The apocalypse is here for Columbus radio. :'(
 
It seems to me if all they were interested in was saving money, they could have gone jockless or voice tracked. By junking their format, they threw the baby out with the bath water. It was a boon to 107.9 but with their signal they are never going to be able to pull much in the way of numbers
 
alans613 said:
I believe all of it is syndicated but the afternoon show with Kirk Herbstreit and the other jocks. All ESPN Radio.
You're right, they're saving cash by getting rid of all the FM Airstaff and Salespeople, BUT they also lost two semi-successful stations in the process for one FM perfoming OK ratings and one AM doing zero. It's a double-edged sword I guess. It's just a shame that another big signal in Columbus is wasted with this syndicated Sports garbage. The apocalypse is here for Columbus radio. :'(
Click to expand...

We all know you dont like sports on the radio, but WBNS is local every day 12 - 2 and 4 - 7 in addition to all the coaches shows and coverage of the Sports teams locally, also they are pulling 3 in 12+ overall numbers but in their target demo which is males im sure they are doing very well, and that is with out their ace in the hole, OSU football. just wait till this fall and look at the numbers. As far as WBNS am is concerned, im sure there will be a separate format probably involving News at some point, but with the advertising climate being what it is i can see waiting a while and leaving that signal on Auto Pilot, all they are paying is an eclectic bill for the transmitter. instead of jocks, programmers, sales people, royalty fee for the music they are playing, and promotion. maybe a break even at best.

im sure they have enough to worry about with the losses starting to pile up with the newspaper business. there is only so much to go around.
 
You're right, I don't like sports on the FM dial, or talk for that matter. I am of the "Music should be on FM and not talk" crowd. To me Talk on FM in any form is a complete and total waste.
 
Hey alans613. I don't disagree with a lot of what you say about Columbus radio and Radio in general for that matter. But the ugly reality for those of us who expect music from FM is that Talk is a highly viable format, even among younger demos. And that's where the problem starts. Those younger ones hardly know AM exists! So, voila, operators put the Talk format on FM where the younger demos can sample it, otherwise it's like a female Hooker trying to drum up business at a Gay spa.

But the bigger, scarier fact to me is that the "active" people are getting their new music from the internet. Music Radio has become where people go to hear songs they already know. That's scarier than anything. How's that supposed to grow? Radio just keeps shooting itself in the foot. Maybe when some of the big boys go belly-up, things will shake out differently and maybe it will create some diversity. We can only hope.
 
Al, one of the formats I've been citing as lacking even an *attempt* on a Columbus Big Signal is Classic Hits. That's about as NON-active as you can get, but widely successful. Any trend toward getting new music on the internet is highly irrelevant to Classic Hits. If, as you say, "Music Radio has become where people go to hear songs they already know," hardly any format would be more worth trying -- especially given that it's been updated to produce more sales-friendly demos, AND it's proving very PPM-friendly (and the PPM will be in Columbus before you know it).
 
alans613 said:
Looks like WBNS-FM is heading in a downward spiral in the Trends. The latest Trend has them at an even 3. Looks like they made a bad decision dropping Hot AC which was getting a high 3 and an AM Sports signal getting a high 2 share to one FM getting a 3 share and a Heritage AM not even showing up. Idiots. :mad:
Click to expand...

I'd wait until the Fall and Winter books, after the Buckeyes football season is factored in, before making ANY judgment call. The CBJ season is over, and OSU football and basketball are off-season right now. What else do they have now, PBP-wise, besides a horrid Indians season to air?

OSU football was and will continue to be WBNS' biggest draw, period.
 
Nathan Obral said:
alans613 said:
Looks like WBNS-FM is heading in a downward spiral in the Trends. The latest Trend has them at an even 3. Looks like they made a bad decision dropping Hot AC which was getting a high 3 and an AM Sports signal getting a high 2 share to one FM getting a 3 share and a Heritage AM not even showing up. Idiots. :mad:
Click to expand...

I'd wait until the Fall and Winter books, after the Buckeyes football season is factored in, before making ANY judgment call. The CBJ season is over, and OSU football and basketball are off-season right now. What else do they have now, PBP-wise, besides a horrid Indians season to air?

OSU football was and will continue to be WBNS' biggest draw, period.
Click to expand...

Even if it does do well in the fall, would that enough to support the franchise? Does anyone know of a station that has had long-term success built on three months of the year? This is no 93.3, where CC is abhorrently wasting a rare Columbus big stick as a pawn in a chess game of some sort.
 
Let's face it - the Wolfs have always been utterly clueless when it comes to radio. They seem to do a decent job with the Dispatch (In spite of its right-wing bent - Not endorsing a Dem since Woody Wilson???) and their TV station (In spite of giving us years of mediocre and way overpaid ."talent" like Angela Pace, Dave Kaylor and Jerry Revesh). But radio is a whole different story. How many formats has 97.1 had in the last 20 years?

If you have a rimshot FM or small AM, your only shot at success is to find a niche and superserve it - give those few thousand listeners what they want and can't get anywhere else. But if you have one of the few big signals in town, you can pick a format and run with it and you're going to get numbers, assuming you do it reasonably well. Unless, of course, you don't know what you're doing (99.7, 97.1).
 
The new trend is to put sports talk on the FM. 97.1 have a larger coverge area. Plus the poor reception on the AM station is the reason why 97.1 is now sportstalk.

I do enjoy hearing the Cleveland games in HDFM than static ridden AM.
 
having done some work at 'bns and the Dispatch it's absolutely hilarious to watch them flounder. I guess they are running out of things to outsource over there ::) morons
 
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