Yes, it's true.
NEWS RELEASE--
BOB is Here
In Boise and the
Western Treasure Valley
BOB FM 96.1 begins broadcasting Friday, March 30 in Boise Idaho. What
is BOB? It's an innovative and fun approach to radio unlike anything
currently on the air in Boise and the Western Treasure Valley. Here's
why:
- There is very little repetition so the average listener could go
days without hearing the same song. Traditional radio stations play
250 to 500 song titles. BOB FM 96.1 will play more than 1,200 song
titles.
- Industry research shows the average person listens to 2.5 to 3
radio stations because they can't find all their favorite songs on one
station. BOB FM 96.1 solves that problem with its massive music
library. It includes the very biggest hits from the 70's, 80's, 90's
and today…even a few from the 60's!
Artists are as varied as Coldplay, Donna Summers, U2, Bad Company,
Santana, B-52's, Norah Jones, The Police, Bob Marley, Billy Joel, Guns
'n Roses, Pearl Jam, and John Mayer (to name just a few.) Because of
the broad appeal of the music, the Western Treasure Valley's
20-somethings and Baby Boomers alike will love the new format on BOB
FM 96.1.
BOB FM 96.1 was formerly a country music station known as "The Bull."
That format continues on KSRV 1380 AM.
BOB FM 96.1 is owned and operated by FM Idaho, dba Tester Broadcast,
which is based in the Western Treasure Valley. Other Tester Broadcast
stations include 99.1 The Music Monster, 100.7 The Boomer, KMHI 1240
AM in Mountain Home and KSRV 1380 AM The Bull, in Ontario, Oregon.
NEWS RELEASE--
BOB is Here
In Boise and the
Western Treasure Valley
BOB FM 96.1 begins broadcasting Friday, March 30 in Boise Idaho. What
is BOB? It's an innovative and fun approach to radio unlike anything
currently on the air in Boise and the Western Treasure Valley. Here's
why:
- There is very little repetition so the average listener could go
days without hearing the same song. Traditional radio stations play
250 to 500 song titles. BOB FM 96.1 will play more than 1,200 song
titles.
- Industry research shows the average person listens to 2.5 to 3
radio stations because they can't find all their favorite songs on one
station. BOB FM 96.1 solves that problem with its massive music
library. It includes the very biggest hits from the 70's, 80's, 90's
and today…even a few from the 60's!
Artists are as varied as Coldplay, Donna Summers, U2, Bad Company,
Santana, B-52's, Norah Jones, The Police, Bob Marley, Billy Joel, Guns
'n Roses, Pearl Jam, and John Mayer (to name just a few.) Because of
the broad appeal of the music, the Western Treasure Valley's
20-somethings and Baby Boomers alike will love the new format on BOB
FM 96.1.
BOB FM 96.1 was formerly a country music station known as "The Bull."
That format continues on KSRV 1380 AM.
BOB FM 96.1 is owned and operated by FM Idaho, dba Tester Broadcast,
which is based in the Western Treasure Valley. Other Tester Broadcast
stations include 99.1 The Music Monster, 100.7 The Boomer, KMHI 1240
AM in Mountain Home and KSRV 1380 AM The Bull, in Ontario, Oregon.