> > On KQV, you could hear the Carpenters followed by the
> > Stones. I don't believe that that is why CHR died on AM.
> It
> > died because in most cities, the AM signals like KQV's
> could
> > not reach into the spreading suburbs. You could not
> "cruise
> > the Miracle Mile" out in Monroeville with KQV fading in
> and
> > out. As the affluent teen-agers were moved to the suburbs,
>
> > only FM stations life WPEZ could reach them all. I know
> this
> > doesn't explain WABC or WLS , but there was no way 5,000
> > watt, 1,000watt, or even 250 watters like WCOL in
> Columbus,
> > WCRO in John stown,or WROV in Roanoke could serve the
> > suburbs. Imagine KNUZ at 1230 in Houston, or WUST in
> > Charlotte coping with suburban sprawl. If KDKA had been
> > committed to Rock'n'Roll , instead of talk at night, they
> > might have held on longer. WABC did last till 1982 and
> > W---ENBC managed to keep the flame for a few more years.
> BUt
> > them it's only Rock'N'Roll.
>
> I don't know how old you are, but I am old enough that I was
> there at the time. There was nothing preventing anyone from
> putting the traditional AM radio formats on FM stations,
> especially when back then, many of the FM stations were
> simply the FM counterparts of AM stations. Don't forget,
> before they changed the call letters, WDVE used to be
> KQV-FM.
>
> Few things happen instantly. The transition from the "all
> things for all people" Top 40 format to the more focused
> formats like AOR happened gradually. But at the time that
> the transition was taking place, as one by one, stations
> narrowed the range of what genre of music they played and
> went to selecting niche markets instead of attempting to
> capture the one single mass market, articles in the trade
> magazines talked of how playing a song that listeners didn't
> like would chase them away.
>
> In those same articles, the desire for audiences for a
> particular genre of music to match their mood at the moment
> was also mentioned. I'm not making any of the stuff I've
> said about musical taste up. I'm recalling what was, at one
> time, what all of the experts in radio programming said was
> proven, tested, principles.
>
I'm 60. I grew up in Squirrel Hill listenibg and loving KQV . I left Pittsburgh in 1970 and now just return to see relatives. I've always been fascinated by radio, but I never made it a career. I've been in social work all my life. Personally, I think the narrow-casting in formats just reflects how American society is becoming moe fragmented by race, age, and income. I know white teens listen to hip-hop so maybe stations formated CHR/Rhythmic are the great uniters. I know this is not a political board so I'll shut up . I'll only sat Kenye West, John Mellancamp, John Fogarty and the Dixie Chicks express how I feel.