SportsRadioDoc said:
Why is KDUS so bad? How do you mess up a sports station is Phoenix?
Easy. Let me count the ways...
1. They're the local Sporting News Radio affiliate. By definition, that makes them #3. ESPN Radio is KTAR 620 (and then only Colin Cowherd on tape-delay, plus overnights and weekends). XTRA 910 carries Fox Sports Radio, Rome, and Westwood One's NFL package.
2. No local morning show - they run Tony Bruno. Bruno's good, but Phoenix is media market #12, not #212. A viable radio station should have a local AM-drive show. It wouldn't be difficult to beat out the ones on KTAR and XTRA, neither of which are very good. The last guy who tried on KDUS (2 years ago, IIRC) was brokered and had to quit due to health problems.
3. A minimal local-sports presence. They carry the NHL Coyotes, ASU baseball, and Nebraska football - no ratings-grabbers there. They lost the NFL Cardinals 2 years ago to KTAR.
4. An almost non-existant nighttime signal. 500 watts with a total cutoff to the south. I live 3 miles south of their towers and can get KNX 1070 clearly while totally nulling out KDUS. In fact, I can hear KNX as I drive south on I-10 as soon as I pass their transmitter building.
5. They're run by the worst group-owner in Phoenix radio: Sandusky, or as we call them on the Phoenix board, Gumpdusky. They run their AM stations as an afterthought (sister-station KAZG 1440, the last daytimer in the Valley, is even worse). They make their money on their 3 FM stations, which range in quality from decent to mediocre. But they're full-market stations, unlike 1060 and 1440.
There's no real need for 3 sports stations in Phoenix. KDUS could go off the air and few would notice and even less would care. But they keep haning on for some reason.